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Manager of Paid Demand Generation

| Greater Boston Area

The opportunity

At The Predictive Index, we’ve been growing our business about 30% year over year since the new management team took over in 2014. We’ve grown our web traffic by 100% in the past 12 months. We’ve doubled our MQLS YoY. Our business is on fire, and the energy is palpable.

But here’s the kicker: we’ve done all this without a dedicated paid demand gen expert.

Well, that’s about to change. We’re ready to bring on a rock-star paid demand gen manager to throw fuel on this fire.

We hope you get excited hearing about the demonstrable growth we’ve had, but it actually gets better when you learn about the cultural fabric of PI. You’ll be part of a mission that inspires you, and you’ll be surrounded by fun, smart, motivated people day in and day out. Our company motto is “better work, better world,” and we take that to heart—most of all when it comes to our own people. For what its worth, we were recently named the #22 company in the US to work for on Glassdoor’s Best Places to Work list (which analyzes 700,000+ companies).

This is the kind of opportunity that doesn’t come along often. Aside from working at a mission-driven company, having a game-changing solution to bring to market, being surrounded by fun and talented people, you’ll also play a key role in building a new market category—talent optimization.

You'll be...

  • Partnering with senior director of marketing to set strategy to attain traffic, lead generation, and sales targets that meet our customer acquisition cost (CAC) and business performance goals
  • Growing the top of the funnel. We’ve only scratched the surface here. We’re cranking out eBooks, webinars and videos, but we’d expect you to identify ways to distribute that content and draw new people to our website using that content and our product offers. We hope to use all of the following:
    • Paid media (PPC, Display)
    • Retargeting strategies and tactics
    • Database purchases/rentals, etc.
    • Marketing automation/email (promotional emails, newsletters, lead nurture, etc.)
  • Executing a continuous testing strategy to optimize and improve lead quality and closed/won conversions. This includes:
    • landing page conversion rates,
    • cost per lead,
    • channel mix
  • Assisting on all automated marketing and lead nurture campaigns targeting new businesses
  • Working with sales & marketing operations team to build, analyze and refine lead scoring frameworks

We think it’s important that you have the following experience:

  • 4+ years of experience working in paid demand generation, lead generation, or customer acquisition marketing roles within the B2B SaaS or professional services space
  • 4+ years developing and running B2B paid advertising campaigns across paid search, social media, and display advertising—with a very strong understanding of PPC. Hands on experience with Google Ads, LinkedIn Campaign Manager, Bing, and Facebook.
  • Experience developing and running B2B email nurturing campaigns
  • Working knowledge of the implementation and optimization of lead scoring
  • Experience managing vendor and marketing agency relationships (e.g. paid media, database, PR, etc.)
  • Strong MS Excel and data analysis skills
  • Proficiency with marketing technologies like Google Analytics, Domo, Pardot, Salesforce, etc
  • Experience developing KPIs, metrics, and reports to demonstrate performance and alignment with business goals
  • Experience in the creation and execution of B2B search engine optimization (SEO) strategies and tactics

Key attributes

Here at PI, we are big into establishing the behavioral drives someone needs to be successful in a given role. Here are the behavioral drives you need to have to thrive in this role:

  • You crave the ability to have an impact on an organization. You want your efforts to make a difference to the business.
  • You work well with others, but you also aren’t the type who wants to spend your days talking and socializing. You like to put your head down and get shit done.
  • You strive to be organized and precise, and to satisfy that craving, you like to put smart, efficient systems and processes into place.

This position is based in our newly renovated office in Westwood, MA. We also have a brand new WeWork space located at 501 Boylston Street in Boston, MA that members of the all teams have the ability to visit!

The Predictive Index participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

The Predictive Index is an Equal Opportunity Employer.

Read Full Job Description

Technology we use

  • Engineering
    • .NETLanguages
    • JavascriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • .NET CoreFrameworks

Location

Our office is close to lots of restaurants and a huge shopping area! Just minutes from the Rt. 128 train station, we're commuter friendly to everyone!

An Insider's view of The Predictive Index

How would you describe the company’s work-life balance?

Employees have flexibility in where and how they work. I feel empowered to build a work-life model that reflects the needs of my life situation and still achieve maximum productivity. When my husband was ill, I was able to rearrange my schedule to care for him. PI offered me the flexibility to work at home so that I could balance family and career.

Blanka

Localization Program Manager

What does your typical day look like?

I'd say a good third of a "typical" day is spent meeting with people to make sure our team is building the right stuff and in the right way. Another sixth my day is spent interviewing or thinking about hiring and onboarding since we’re growing so fast. The last half of my day is hopefully spent programming! Building cool stuff is my favorite!

Stefan

Lead Software Engineer

How does the company support your career growth?

Career growth is at the center of this company. My manager appreciates when I have career conversations with him and proactively schedules a development meeting on a quarterly basis. We’re also growing quickly which is naturally creating opportunities for growth. Want proof? We’ve had 40 promotions in the last two years while having 115 employees!

Alex

Team Lead, Account Executives

What’s the vibe like in the office?

It’s vibrant and full of energy with animated discussions every direction you turn. It may sound weird, but it feels like there is knowledge in the air you breathe. You learn something new every day just by interacting with the talented people you work with.

Zoya

UX Researcher

What are The Predictive Index Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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