Manager, Marketing Operations & Tech

| Greater Boston Area
About Flock
Flock is an enterprise messaging and collaboration app. At Flock we believe that synchronous messaging tools, supported with internal and external applications, have the power to smash organisational hierarchies, breakdown silos in the workplace, help companies better capture innovative ideas, support individuals in making faster decisions, and also bring more personable communication style into the workplace.
 
With 30,000 businesses already using the platform we know that we are onto something big, and are now gearing up for a period of rapid growth
Flock is founded by Bhavin Turakhia. Serial entrepreneur and billionaire, Bhavin Turakhia is driven by a passion for problem-solving and maximizing efficiency through technology driven innovations. In the last 22 years, he has built 5 successful businesses, all driven by his belief that “it is our moral obligation to make an impact that is proportionate to our potential”. At 17, he co-founded Resellerclub, Logicboxes and BigRock, which he exited in a $160mn transaction in 2014. He is presently heading Flock - a suite of productivity apps, Zeta - a digital payments platform, and Radix - a leading registry for top-level extensions.
 
Role Overview
Digital Marketing Ops & Tech is central to the success of all Marketing activities. This individual will serve as a knowledge center within the marketing organization, leveraging data, systems, and processes to ensure optimal program execution and measurement.
 
We’re looking for a technically savvy and data-driven individual to own the marketing infrastructure, automation, and metrics to measure overall business impact. Reporting to the VP of Marketing, this individual will be responsible for MarTech strategy and will partner with sales, to improve our GTM strategy, inbound and outbound marketing programs, funnel metrics, attribution, and overall marketing success.

What is the job like?

  • Technology:
  • Identify and lead implementation of new marketing technology needs that will enable the team to be less dependent on limited internally built tools (eg AppCues or Optimizely)
  • Increase and maintain our synchronization between HubSpot and actual Flock product usage for better utilization and segmentation of various monetization efforts
  • Manage existing marketing tech stack including and potentially a newly built CMS
  • Implement initiatives that will lead sales to better product usage of HubSpot such as lead scoring in order to enable them to prioritize high value customers and reduce lead to attack time
  • Demand Generation:
  • Build out foundational MOFU/BOFU nurture campaigns to increase the conversion rates of signups to team create and team create to monetization
  • Programmatically maintain Flocks registrar/hoster target account & contact database
  • Ensure alignment and proper SLA handoff between sales and marketing
  • Plan and execute email campaigns, in-app messaging, and other one-to-many communications in order to increase monetization
  • Segment and leverage the marketing database for greater campaign efficiency and effectiveness
  • Work with internal and external designers to create forms and landing pages to support acquisition and conversion loops
  •  
  • Marketing Budget Management:
  • Own marketing budget management, tracking, and reporting of marketing activities to ensure ROI and continued investment

Who are we looking for?

  • Thought-leader – Up-to-date with the latest trends and best practices in online marketing and measurement
  • Experienced – This isn't your first time to the rodeo. You have a few years in B2B SaaS marketing and have set up an optimized a modern martech stack in support of a B2B GTM strategy
  • Analytical – You can translate complex data sets to concrete business recommendations for marketing and sales leadership with the goal to optimize revenue generating investments
  • Organized and Detail-Oriented – You obsessively make to-do lists and can’t stand to let things fall through the cracks

Who can apply for this role?

  • Minimum 3-5 years’ experience in a Marketing/Sales Operations role or similar position
  • Advanced user of Google Analytics, HubSpot, Salesforce, and Excel
  • Working knowledge of SQL, HTML, CSS, and JavaScript preferred
  • Demonstrated ability to excel in a fast-paced environment
  • Bachelor's Degree
  • Bonus Points: Strong knowledge of high velocity/high volume GTM strategy. 
  • McKinsey article on the importance of the role: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-digital-marketing-operations-can-transform-business

Additional Resources
Recommended - Detailed Intro to Flock
Flock Intro videoFlock vs Slack video
About Flock’s Platform
Our Youtube Channel
Client Case Studies
How Ituran improved communication with Flock
How Dietitians on demand increased efficiency with Flock
How Hiyo created a virtual office for remote teams with Flock

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • IntercomEmail
    • RapportiveLead Gen

Location

Flock operates from a WeWork in Downtown Crossing. We're close to dozens of restaurants; the Red, Green and Orange lines; and we have cold brew on tap

An Insider's view of Flock

What's something quirky about your company?

We have a conference room named "Gryffindor" -- we are nerdy and proud! (With that noted, Ravenclaw, Hufflepuff, and Slytherin are all welcome at Flock!)

Sam

CRO

What's the biggest problem your team is solving?

How we communicate and collaborate for work is evolving, and Flock wants to be at the center of that evolution. Teams are now dispersed, employees work remotely, and we all have hidden talents or skills that are underutilized today. Flock wants to bring teams together, make groups efficient, and help employees share their wins across silos.

Tessa

Senior Marketing Manager

What makes someone successful on your team?

A successful person at Flock is ambitious, design a plan to execute goals with a sense of urgency and creative while making data-supported decisions. You have a lot of autonomy to make your mark here and be part of something big. Come ready to share your expertise and learn from others on the team, we’re a very diverse group!

Dave

Manager, Client Development

What is your vision for the company?

My goal with Flock is to make one of the greatest companies in the world. There is no point in thinking anything short of that. We have the opportunity to make a meaningful impact globally and we have all the right ingredients. We have an amazing team, people, and product. I want us to make an impact that proportionate to our potential.

Bhavin

CEO

What are some social events your company does?

Using Flock software, I set up a poll for our next team outing: we got to choose between riding Codzilla in the bay or axe throwing!

Mimi

Director, Global Content Strategy

What are Flock Perks + Benefits

Flock Benefits Overview

Employees at Flock are eligible for benefits as required by state and federal law. We provide a Group Medical, Vision and Dental Plan and contribute up to 90% of the premium for you and up to 65% of the premium for your family. We also provide coverage under a life insurance plan.

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers 90% of expenses.
Vision Benefits
Our vision benefits plan covers 90% of expenses.
Health Insurance Benefits
Our health insurance policy covers up to 90% of out of pocket expenses.
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Flock provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Professional Development Benefits
Lunch and learns
Flock hosts lunch and learn meetings on occasion.
Online course subscriptions available
Paid industry certifications
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