About Flock

Flock is an enterprise messaging and collaboration app. At Flock we believe that synchronous messaging tools, supported with internal and external applications, have the power to smash organisational hierarchies, breakdown silos in the workplace, help companies better capture innovative ideas, support individuals in making faster decisions, and also bring more personable communication style into the workplace.

With 30,000 businesses already using the platform we know that we are onto something big, and are now gearing up for a period of rapid growth

Flock is founded by Bhavin Turakhia. Serial entrepreneur and billionaire, Bhavin Turakhia is driven by a passion for problem-solving and maximizing efficiency through technology driven innovations. In the last 22 years, he has built 5 successful businesses, all driven by his belief that “it is our moral obligation to make an impact that is proportionate to our potential”. At 17, he co-founded Resellerclub, Logicboxes and BigRock, which he exited in a $160mn transaction in 2014. He is presently heading Flock - a suite of productivity apps, Zeta - a digital payments platform, and Radix - a leading registry for top-level extensions.

Role Overview

Digital Marketing Ops & Tech is central to the success of all Marketing activities. This individual will serve as a knowledge center within the marketing organization, leveraging data, systems, and processes to ensure optimal program execution and measurement.

We’re looking for a technically savvy and data-driven individual to own the marketing infrastructure, automation, and metrics to measure overall business impact. Reporting to the VP of Marketing, this individual will be responsible for MarTech strategy and will partner with sales, to improve our GTM strategy, inbound and outbound marketing programs, funnel metrics, attribution, and overall marketing success.

What is the job like?

• Technology:
• Identify and lead implementation of new marketing technology needs that will enable the team to be less dependent on limited internally built tools (eg AppCues or Optimizely)
• Increase and maintain our synchronization between HubSpot and actual Flock product usage for better utilization and segmentation of various monetization efforts
• Manage existing marketing tech stack including and potentially a newly built CMS
• Implement initiatives that will lead sales to better product usage of HubSpot such as lead scoring in order to enable them to prioritize high value customers and reduce lead to attack time
• Demand Generation:
• Build out foundational MOFU/BOFU nurture campaigns to increase the conversion rates of signups to team create and team create to monetization
• Programmatically maintain Flocks registrar/hoster target account & contact database
• Ensure alignment and proper SLA handoff between sales and marketing
• Plan and execute email campaigns, in-app messaging, and other one-to-many communications in order to increase monetization
• Segment and leverage the marketing database for greater campaign efficiency and effectiveness
• Work with internal and external designers to create forms and landing pages to support acquisition and conversion loops

 

• Marketing Budget Management:
• Own marketing budget management, tracking, and reporting of marketing activities to ensure ROI and continued investment

Who are we looking for?

• Thought-leader – Up-to-date with the latest trends and best practices in online marketing and measurement
• Experienced – This isn't your first time to the rodeo. You have a few years in B2B SaaS marketing and have set up an optimized a modern martech stack in support of a B2B GTM strategy
• Analytical – You can translate complex data sets to concrete business recommendations for marketing and sales leadership with the goal to optimize revenue generating investments
• Organized and Detail-Oriented – You obsessively make to-do lists and can’t stand to let things fall through the cracks

Who can apply for this role?

• Minimum 3-5 years’ experience in a Marketing/Sales Operations role or similar position
• Advanced user of Google Analytics, HubSpot, Salesforce, and Excel
• Working knowledge of SQL, HTML, CSS, and JavaScript preferred
• Demonstrated ability to excel in a fast-paced environment
• Bachelor's Degree
• Bonus Points: Strong knowledge of high velocity/high volume GTM strategy. 

McKinsey article on the importance of the role: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-digital-marketing-operations-can-transform-business

Additional Resources

Recommended - Detailed Intro to Flock

Flock Intro videoFlock vs Slack video

About Flock’s Platform

Our Youtube Channel

Client Case Studies

How Ituran improved communication with Flock

How Dietitians on demand increased efficiency with Flock

How Hiyo created a virtual office for remote teams with Flock