Manager, Growth Marketing- Enterprise

| Greater Boston Area

Toast is seeking a Growth Marketing Manager to build the strategic roadmap for our mid-market and enterprise POS funnel with the opportunity to partner strategically across marketing to drive our SMB POS funnel forward. This role will be responsible for effectively activating teams within and outside of marketing to hit funnel goals while also driving funnel demand with your own initiatives.

We are looking for an experienced, results-driven marketing professional who has a unique ability to coordinate a program, test and learn at a rigorous pace and is honestly delighted by data. The ideal candidate is a full stack marketer who has enterprise marketing experience, can see across funnel channels and stages to identify opportunities, and can easily switch gears between goal setting, executing, and driving cross-functional buy-in. This is a perfect opportunity for a talented marketer looking to make a mark at a rapidly growing company.

What you will do:

  • Drive Marketing strategic road map for our Enterprise/Mid Market (E/MM) segment that allows Toast to scale and drive efficiency throughout the funnel including:

    • Develop project plans and work closely with other members of the field marketing team, sales teams, demand gen, content/campaigns and product marketing to plan and execute Enterprise programs.

    • Own pipeline generation and acceleration focused multi-channel programs

    • Use data to identify new opportunities (multi-channel campaigns, vertical content, and product content) to propel marketing and sales performance.

    • Build from the ground up new marketing levers and rapidly operationalize top performers into evergreen programs within E/MM 

    • Create reports that track the efficacy of tests and programs across the E/MM funnel, establish goals that help accelerate their effectiveness, work in tandem with sales, sales ops and sales development reps to make sure opportunities are created and pipeline is tracked correctly.

    • Develop an ABM program to drive demand for Enterprise Marketing efforts by recruiting top prospects and customers with the help of sales and marketing.

Do you have the right ingredients?

  • Experience with ABM software and developing ABM programs

  • Experience with a broad array of Marketing channels, including, but not limited to, SEM and Paid Social, CRO, Email Marketing, Content Marketing, and more.

  • Experience with developing and owning program budgets

  • Strong project coordination experience

  • Experience with Salesforce and business intelligence tools like Looker, Tableau, and Looker

  • Expertise in Marketing Automation Platforms such as Hubspot and Marketo

  • Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success

  • Track record of building strong partnerships across the organization


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it
Watch

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
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