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Manager, Global Campaigns

| Greater Boston Area

We are looking for a modern B2B marketer for our newly created role of Senior Manager of Global Campaigns. Fuze is a high-growth, venture-backed Boston-based company with more than 650 employees and worldwide operations which was recently noted in Forbes “Next Billion Dollar Startups List” as a “Unicorn”. Our core values drive the way we conduct business every day and define our company culture. We’re growing at lightning fast speed to meet the demands of the evolving unified communications as a service (UCaaS) market. We provide a global, cloud-based unified communications platform that empowers productivity and delivers insights across the enterprise by enabling simplified business voice communications, flexible video conferencing and always-on collaboration. Fuze allows the modern, mobile workforce to seamlessly communicate anytime, anywhere, across any device.

Located at our global headquarters at Copley Place in Boston, MA, this role will be to own and execute global demand generation programs that align with a target account strategy. Demand gen programs include the development, execution and reporting on awareness and direct response campaigns at prospect target accounts. This includes but is not limited to integrated performance-driven digital marketing, email nurturing, and integrated direct marketing. This role reports into Marketing Operations & Global Campaigns and requires tight alignment and coordination with our content, website and field marketing teams to ensure the right messages are being directed at the right people at the right time. Success will be primarily measured by the ROI of activities and responses. Your demonstrable skills, experience and desire to iterate on the best marketing mix that delivers target account engagement, prospect/customer experience, and pipeline value will be what we’re looking for.

We’re looking for a seasoned B2B demand gen practitioner who operates with process, measurement, and analysis, as well as who has an entrepreneurial fire in their belly to experiment, challenge the status quo, and innovate the world of target account demand gen. And finally, a critical requirement of this position will be your ability to not just lead and execute global programs within a teamwork environment, but to eventually lead a global campaigns team. Fuze is growing fast and we need someone who has the passion to bring their skills and experience to the table now as well as a desire to grow their career.

Responsibilities:

  • Hands on planning and execution of demand gen programs required for global campaigns to ultimately deliver high quality engagement of key contacts at prospect and customer target accounts
  • Demonstrable understanding and experience with executing marketing campaigns using personas, a buyer’s journey, segmentation, and SiriusDecisions waterfall principles
  • Manage program calendar, ensuring that all activities occur as planned and that campaigns are communicated and executed on time/on budget
  • Lead and innovate the next phase of our multi-touch [email] nurturing streams that includes segmentation, messages/offers, and landing pages
  • Track the progress of each program, keep it on course, and generate actionable analysis around the impact of all programs
  • Coordinate with content marketing, corporate communications (social), field marketing, product marketing and web operations (SEO/SEM) to align activity in support of broader campaign initiatives
  • Collaborate with Sales - especially communication and readiness of our inside, business development team - for integrated direct marketing program execution
  • Lead continuous improvement of tactics through analysis of campaign performance key metrics
  • Establish execution best practices of strategy and tactics including creative, segmentation, media strategy and use of installed marketing technologies
  • Align and continuously communicate campaign plans, status, and results with Sales and Marketing teams
  • Manage and maintain a budget for multiple demand gen programs; including monthly and quarterly forecasting
  • Deliver a cadence of reports including the maintenance of on-demand reports and dashboards and quarterly summaries that report on campaign success and trends

Qualifications:

  • Bachelor’s Degree in Marketing, business or other related field (MBA a plus)
  • 4-6 years experience, ideally in a B2B technology company
  • Experienced user of Salesforce.com including working knowledge of Leads, Contacts, Accounts, Opportunities, and how to use reporting
  • Experienced user of marketing automation (Eloqua preferred, but not required)
  • Fluid communication and presentation skills with the ability to present and defend plans for strategic analysis, recommendations, and conclusions
  • Strong analytical and problem solving skills: The role is expected to bring innovative solutions to the broad range of complex problems facing the organization. Ability to frame issues in clear, logical constructs, utilize segment knowledge and conceptual thinking is critical
  • Strong project and budget management skills
  • Ability to lead internal teams and and/or manage relationships with a consultants and vendors
  • Self-awareness and assuredness with an ability to both lead and follow from all levels of the organization
  • Demonstrable business acumen, determination, accountability, self-starter, and teamwork values

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Location

We're right in the heart of Copley Square with plenty of restaurants & bars in the area. The office is easy to get to with train & bus stops nearby.

An Insider's view of Fuze

What are some social events your company does?

Once a quarter, we host a theme party in our offices to get everyone together. Fuze Cruise, summer camp, Halloween, and a holiday party with a cookie swap to name a few of the recent ones. We also have a softball league during the summer and fall, and have done a few volunteer outings at local charities.

Amanda

Marketing Director

How do you collaborate with other teams in the company?

Fuze understands the importance of hiring the right people, preparing them to succeed and creating a culture of collaboration that mirrors that of the solution we sell.

Becca

Account Executive

How has your career grown since starting at the company?

Working at Fuze since 2014 has been immeasurably rewarding both personally and professionally. I've made lifelong friends, rubbed shoulders with business leaders from coast to coast, and taken my career to a level I didn't think possible.

Josh

Area Director, New England

What unique initiatives do you have that encourage innovation?

We look for people who have high energy and are up for a challenge. We're in the business of transitioning enterprises to the cloud with communication and collaboration software. Our market potential is massive when you think about the millions of knowledge works in global enterprises today.

Colin

CEO

What are Fuze Perks + Benefits

Fuze Benefits Overview

At Fuze, we believe in the power of our employees. Great employees build and support innovative products and make sure our customers are happy with the services we provide. With that, we offer a variety of perks and benefits to ensure our employees feel empowered.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Fuze offers an FSA and HSA to help employees cover out-of-pocket costs with pre-tax contributions.
Disability Insurance
Fuze offers disability insurance for all employees.
Dental Benefits
Fuze offers dental plans for each employee.
Vision Benefits
Fuze offers vision plans for each employee.
Health Insurance Benefits
Fuze offers a variety of health insurance plans for each employee.
Life Insurance
Pet Insurance
Wellness Programs
Fuze offers discounts to select area gyms.
Retirement & Stock Options Benefits
401(K)
Company Equity
Fuze offers stock options through its employee profit sharing program, including vesting over a four-year period.
Performance Bonus
Depending on the role, employees are eligible for a performance bonus.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Fuzers work the hours they need to get their jobs done. This allows them to create flexibility in their schedule when needed.
Remote Work Program
Fuze has an official Work from Anywhere policy, in which employees can work with their managers to develop a personalized work schedule.
Family Medical Leave
Fuze offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Flexible time off is unlimited and available to full-time employees.
Generous PTO
Flexible time off is unlimited and available to full-time employees.
Paid Holidays
Paid Sick Days
Flexible time off is unlimited and available to full-time employees.
Perks & Discounts
Beer on Tap
In addition to beer on tap, we also have cold brew coffee, iced tea, and kombucha.
Casual Dress
Commuter Benefits
Fuze offers a commuter benefit for all employees, which covers parking, MBTA, and bike share memberships.
Company Outings
Fuze has several outings including an annual holiday party, annual summer party, Boston Marathon party, along with other events throughout the year.
Game Room
Our cafe area is equipped with several board and card games, along with two ping pong tables.
Stocked Kitchen
Fuze has a fully stocked kitchen including numerous snacks, hummus, guacamole, yogurts, water, coffee, tea, LaCroix, and soda.
Some Meals Provided
Happy Hours
Every Thursday, we have a happy hour in the office which includes beer and wine.
Parking
Parking fees are typically covered under our commuter benefit policy.
Recreational Clubs
Fuze offers a variety of sports leagues including softball, ping pong, and more.
Fitness Subsidies
Fuze is able to offer fitness discounts to select area gyms.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Fuze will reimburse up to $2,000 per employee.
Diversity Program
Fuze is committed to creating a diverse and inclusive workplace through team-building exercises, the Fuze Women's Network, and more.
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