Manager – Display and Paid Social Retargeting

| Greater Boston Area

Responsibilities

As the Manager for Display and Paid Social Retargeting for DraftKings you will be responsible for the strategy, planning, executing, and analyzing all retargeting campaigns of DraftKings through online and mobile retargeting strategies. You will play a vital role in driving incremental lift in customer acquisition, reactivations, and entry fees to our existing users.

You are currently an impressive marketing / media buying analyst or senior analyst looking to own the strategy and execution of your work vs just analyzing the data. You will drive performance, develop solutions, and stay up to date with industry trends. 

You will be reporting to the Director of Marketing and working very closely with Analytics, Product, Developers, Creative team and other Marketing teams to bring your own ideas to life; you will be accountable for hitting goals within a ROAS / Cost per action target, developing and communicating results and plans across the business and managing external provider relationships. Other duties include:

  • Plan, execute, and analyze all retargeting campaigns on Paid Social, Mobile Ad Network, Web
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
  • Identify trends and insights, and optimize spend and performance based on the insights;
  • Collaborate with analytics team on measurement, tests, and segmentation.
  • Brainstorm new and creative growth strategies
  • Develop a learning agenda and a testing roadmap
  • Plan, execute, and measure experiments and conversion tests;
  • Collaborate with product team and developer and be able to communicate the team’s needs.
  • Manage robust budgets on ad buying, making sure spend is optimized at all times;
  • Evaluate emerging technologies and test new technologies that will help drive growth for retargeting campaigns.

Skills and Capabilities

  • Graduate with 3-5 years significant relevant experience from a large scale performance oriented online business or mobile app either directly (managing in house) or in a media buyer role from an agency or bid management vendor.
  • Demonstrable experience managing and analyzing retargeting campaigns within display, paid social, or mobile app
  • Highly creative with experience in identifying target segments and use of marketing technology
  • Experience in using dynamic ads
  • Exceptional analytical skills balanced with understanding of direct response marketing
  • Experience in setting up and optimizing Google AdWords, Facebook Campaigns, and other digital self serve UI platforms
  • Strong, thorough, and deep understanding of A/B testing.
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Self-motivated, hard-working and enthusiastic.
  • Passionate about sports
  • Experience in online travel, mobile games, or online retail a plus but not essential.
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Technology we use

  • Engineering
    • C#Languages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases

Location

Located steps away from South Station and Downtown Crossing makes our office commute friendly with endless possibilities for coffee and lunch.
125 Summer Street, Boston, MA 02110

What are DraftKings Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Health Insurance benefit is through BCBS.
Life Insurance
Wellness Programs
Corporate discounts with local gyms, race reimbursements and various seminars related to wellness (meditation, nutrition, ergonomics, etc.)
Retirement & Stock Options Benefits
401(K) Matching
DraftKings will match 50% of employee contributions up to 6% of all 2018 eligible earnings (salary and bonus)
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Eligible employees may request reimbursement of up to $5,250/calendar year. To receive reimbursement, you must be enrolled in a degree or certificate program related to your field.
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