Oh Snap!
This job is no longer active - but you can still view the details below.

Manager – Display and Paid Social Retargeting

| Greater Boston Area

Responsibilities

As the Manager for Display and Paid Social Retargeting for DraftKings you will be responsible for the strategy, planning, executing, and analyzing all retargeting campaigns of DraftKings through online and mobile retargeting strategies. You will play a vital role in driving incremental lift in customer acquisition, reactivations, and entry fees to our existing users.

You are currently an impressive marketing / media buying analyst or senior analyst looking to own the strategy and execution of your work vs just analyzing the data. You will drive performance, develop solutions, and stay up to date with industry trends. 

You will be reporting to the Director of Marketing and working very closely with Analytics, Product, Developers, Creative team and other Marketing teams to bring your own ideas to life; you will be accountable for hitting goals within a ROAS / Cost per action target, developing and communicating results and plans across the business and managing external provider relationships. Other duties include:

  • Plan, execute, and analyze all retargeting campaigns on Paid Social, Mobile Ad Network, Web
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
  • Identify trends and insights, and optimize spend and performance based on the insights;
  • Collaborate with analytics team on measurement, tests, and segmentation.
  • Brainstorm new and creative growth strategies
  • Develop a learning agenda and a testing roadmap
  • Plan, execute, and measure experiments and conversion tests;
  • Collaborate with product team and developer and be able to communicate the team’s needs.
  • Manage robust budgets on ad buying, making sure spend is optimized at all times;
  • Evaluate emerging technologies and test new technologies that will help drive growth for retargeting campaigns.

Skills and Capabilities

  • Graduate with 3-5 years significant relevant experience from a large scale performance oriented online business or mobile app either directly (managing in house) or in a media buyer role from an agency or bid management vendor.
  • Demonstrable experience managing and analyzing retargeting campaigns within display, paid social, or mobile app
  • Highly creative with experience in identifying target segments and use of marketing technology
  • Experience in using dynamic ads
  • Exceptional analytical skills balanced with understanding of direct response marketing
  • Experience in setting up and optimizing Google AdWords, Facebook Campaigns, and other digital self serve UI platforms
  • Strong, thorough, and deep understanding of A/B testing.
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Self-motivated, hard-working and enthusiastic.
  • Passionate about sports
  • Experience in online travel, mobile games, or online retail a plus but not essential.
Read Full Job Description

Technology we use

  • Engineering
    • C#Languages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases

Location

Located steps away from South Station and Downtown Crossing makes our office commute friendly with endless possibilities for coffee and lunch.

An Insider's view of DraftKings

What's something quirky about your company?

All of our conference rooms have sports-themed names. They vary between teams, leagues, venues, and athletes. My favorite one is Mia Hamm because she was my idol growing up! Also, the room gets a lot of great light!

Dana

Business Development Account Manager

What kinds of technical challenges do you and your team face?

DraftKings Sportsbook works closely with a number of 3rd party clients. While working with these clients is certainly valuable, 3rd party integrations introduce complexities that can be challenging to navigate. Fortunately, we have an amazing team of engineers who constantly deliver creative solutions to ensure we aren't limited by external forces.

Haley

Producer

How has your career grown since starting at the company?

I started DraftKings as one of three product analysts (now at over ten!). I was then promoted to senior analyst before using my analytical understanding of the business to move to the Product Management team where I lead a couple of development teams.

Nate

Senior Product Analyst

How do you make yourself accessible to the rest of the team?

First, it’s critical to get to know employees personally to build a relationship. Then I like to roll up my sleeves and partner with teammates to accomplish initiatives. I like to encourage discussion, debate, transparency, and communication.

Graham

Vice President, People

How would you describe the company’s work-life balance?

DraftKings does a great job at making us feel balanced. We offer fun perks like yoga, manicures, and men’s haircuts, so it’s convenient to take advantage of these services without leaving the office.

Yasmine

Workplace Experience Associate

What are DraftKings Perks + Benefits

DraftKings Benefits Overview

DraftKings offers a comprehensive suite of benefits to promote health and financial security for you and your family. Medical, Dental, and Vision are provided to cover your essential total rewards needs. We understand that long-term planning is key, so we offer 401(k) with a competitive employer match. Discretionary offerings include supplemental Life Insurance, HSA, FSA, and a Commuter Benefits plan. DraftKings also offers a discount program to assist with programs/services that are important to you.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
DraftKing's Flexible Spending Account (FSA) is designed to help employees with medical, dental & vision care expenses with pre-tax contributions of up to $2,650 annually.
Disability Insurance
The goal of DraftKings Disability Insurance Plans is to provide you with income replacement should you become disabled and unable to work due to a non-work related illness or injury. DraftKings provid
Dental Benefits
Regular dental exams can help you, and your dentist detects problems in the early stages when treatment is simpler and costs are lower. Keeping your teeth and gums clean and healthy will help prevent
Vision Benefits
Our vision plan covers routine eye exams and also pays for all or a portion of the cost of glasses or contact lenses if you need them
Health Insurance Benefits
Health Insurance benefit is covered by BCBS.
Life Insurance
DraftKings provides Basic Life and AD&D Insurance to all eligible employees at no cost to them.
Wellness Programs
Corporate discounts with local gyms, race reimbursements and various seminars related to wellness (meditation, nutrition, ergonomics, etc.)
Retirement & Stock Options Benefits
401(K) Matching
DraftKings will match 50% of employee contributions up to 6% of all 2018 eligible earnings (salary and bonus)
Child Care & Parental Leave Benefits
Generous Parental Leave
DraftKings offers up to 14 weeks of paid maternity leave and up to six weeks of paid paternity leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value work life blend and you shouldn't worry about how much time off you have.
Paid Holidays
DraftKings offers employees paid time off to observe all major holidays.
Perks & Discounts
Beer on Tap
DraftKings offers refrigerators filled with craft beer and wine.
Casual Dress
It's not about what you wear, but what you can bring to the team.
Commuter Benefits
DraftKings offers pre-tax commuter benefits to help you save money on qualifying transit or parking expenses.
Company Outings
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Eligible employees may request reimbursement of up to $5,250/calendar year. To receive reimbursement, you must be enrolled in a degree or certificate program related to your field.
More Jobs at DraftKings39 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Internships
new
Boston
Design + UX
new
Boston
Marketing
new
Boston
Operations
new
Boston
Developer
new
Boston
Project Mgmt
new
Boston
Operations
new
Boston
Finance
new
Boston
Design + UX
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Operations
new
Boston
Marketing
new
Boston
Product
new
Boston
Marketing
new
Boston