Manager of Demand Generation at SmartBear

| Somerville
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Manager of Demand Generation
Think Bigger. Build Smarter. Create Great Software.
SmartBear is seeking a full-stack marketer to join our team and own the demand generation strategy for one of fast-growing product groups in the SmartBear family of tools. You will be responsible for building the demand engine for a specific SmartBear developer product, with goals around increasing awareness, driving quality leads and trials, and optimizing conversion points throughout the marketing funnel.
The Manager of Demand Generation reports to the Associate Director of Demand Generation, and will work closely with sales and product leadership, as well as product marketing, web, and digital marketing teams to plan, execute and optimize demand generation programs across a variety of marketing channels.

Primary Responsibilities

  • Define, build, and execute demand generation campaigns focused on driving highly-qualified leads to sales
  • Find new channels for promoting SmartBear products through organic and paid marketing tactics
  • Coordinate with sales team to optimize lead volume and quality with the goal of generating high-value opportunities
  • Build and optimize nurture programs for prospect, leads, and trial users
  • Develop content marketing strategy and work with internal and external writers to build out a library of compelling resources to grow inbound leads and build market awareness
  • Track marketing budget for product(s) and measure ROI of marketing spend
  • Work with digital marketing team to define advertising strategy through Google AdWords, LinkedIn, Twitter, and other developer-focused ad platforms
  • Work with digital team to conduct A/B tests around increasing the efficiency and effectiveness of all marketing channels and then inform sales and product teams on the key learnings of each of these tests

Requirements

  • 3+ years of experience planning and executing multi-channel lead generation programs (preferably for a B2B product)
  • Ability to review marketing analytics (traffic, leads, conversions), report results to the business, and come up with data-driven action items, based on the results
  • Experience in using (or exposure to) contact management systems, CRM, marketing automation platforms, and/or marketing databases 
  • Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
  • Demonstrated ability to multi-task and manage expectations in a fast-paced environment
  • Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
  • High attention to detail and focus on quality output necessary 
  • Self-starter with proven ability to deliver results 

About Us
 
SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit: http://smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.
 
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

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Technology we use

  • Sales & Marketing
    • SalesforceCRM

Location

Our office overlooks the Mystic River and is surrounded by bars, restaurants, shopping, and is steps from the Assembly Orange line stop.

An Insider's view of SmartBear

What’s the vibe like in the office?

Everyone is very confident and engaged -both in our work and with each other. We're open minded and good listeners. Overall, we are high energy and the atmosphere is super positive. It feels like we're one big team, and you're comfortable speaking your mind because you know your teammates will be receptive and invested in moving things forward.

Xhuljana

Talent Acquisition Specialist

What are SmartBear Perks + Benefits

SmartBear Benefits Overview

SmartBear is proud to offer a comprehensive benefits package designed to serve the needs of our employees. Just a few of which include:

-Great office perks including: $75 Sneaker reimbursement, free catered lunches on Friday's, and cold brew on tap
-Health benefits that offer varying levels of coverage and accessibility through Blue Cross Blue Shield
-Company-Paid benefits that protect you and your family from financial hardship
-Voluntary benefits to provide you with added security (We even offer Pet Insurance!)

Culture
Volunteer in Local Community
We've cleaned up the Mystic River, helped out at Rosie's Kitchen, and visted the YMCA
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Our Culture Committee has put on parties for SmartBear families, hosted a chili cook off, ran charity drives, and much much more!
Open Door Policy
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Diversity
Highly Diverse Management Team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 3 weeks of family medical leave.
Company-Sponsored Family Events
We have a Family Halloween Party every year!
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free breakfast on the last day of every month. Employees get free lunch on Friday.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from Within
Customized Development Tracks
Paid Industry Certifications
Budget for industry certifications is determined by departmental budget.
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