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Manager, Demand Generation

| Greater Boston Area
Wellframe is a Boston-based digital health company focused on building the next generation of infrastructure for care delivery by combining clinical medicine and mobile technology. We’re using our system to deliver more personalized treatments, optimize the management of large patient populations, and dynamically organize health care resources around the needs of patients. We partner with health insurers, hospitals, device companies, and outpatient clinical settings to bring the highest standards of preventive medicine to patients with complex medical and social needs using a tech-enabled approach to care delivery.
Role Overview:
The Manager of Demand Generation is a hands-on marketer responsible for all initiatives to drive leads through digital, social, and traditional marketing funnels, resulting in sales and customer retention. The position will have exposure working with SDRs, field sales, and content marketing to drive demand, build pipeline, and support customer retention and up-sell. Your “day in the life” will consist of creating and optimizing campaigns, embracing new technologies to drive improvement, project managing multiple campaigns at once, managing cross-functional initiatives, planning, organizing and executing on events, and providing regular reporting.

Responsibilities:

  • Drive awareness and demand for Wellframe’s solution offerings through multi-channel integrated programs such as content syndication, advertising, social media, email marketing, events, and webinars
  • Complete end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting 
  • Cross-functional collaboration with content marketing and sales to develop compelling, relevant content to drive engagement for all areas of the marketing funnel, from awareness to decision to upsell
  • Manage database of contacts and lead scoring by account 
  • Manage Marketo and SalesForce lead data
  • Perform A/B testing and maintain database of results
  • Track marketing metrics and create reporting on weekly MQL activity, funnel progression, funnel velocity, campaign effectiveness, lead sources and other dashboards as needed
  • Partner with sales to ensure campaign alignment and execution
  • Manage an inside sales group as a source of lead gen
  • Determine which industry events and tradeshows are most appropriate for Wellframe to attend and successfully plan and execute those events
  • Understand buyer personas and target marketing activities along the buying cycle and apply those techniques to demand generation

Qualifications:

  • 6+ years of years of B2B demand generation experience with marketing programs (email campaigns, webinars, events, advertising, content, social media, etc.), with at least some experience in the health care industry
  • Demonstrated experience and depth of knowledge in latest B2B demand generation trends with a track record of consistently delivering measurable results and keeping ahead of current demand generation trends
  • Advanced knowledge of best practices in B2B marketing automation
  • Experience and passion for performance optimization, specifically using A/B or multivariate testing for conversion rate improvement
  • Experience working with Salesforce, Marketo, and Excel preferred
  • Experience in building, launching, and reporting on campaigns
  • Strong analytical skills and metrics-driven decision making
  • Exceptional written and oral communications skills in both formal and informal settings
  • Excellent project management skills
  • Ability to work and execute in a fast-paced, dynamic environment
  • Bachelor’s Degree in marketing or related field required

Wellframe, Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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Technology we use

  • Engineering
  • Sales & Marketing
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • SparkFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • SalesforceCRM

Location

Located in the Seaport, we are a short walk from South Station and surrounded by great lunch spots and coffee shops.

An Insider's view of Wellframe

What are some social events your company does?

Wellframe’s social events go beyond the regular happy hours (which we also do). Earlier this week, my team went bowling; with the Women of Wellframe group, we watched Ocean’s 8 together and have a potluck picnic coming up; and later this summer, we’ll all indulge in a beach day. It’s all made me feel a part of the company even as a new member.

Fabiola

Client Operations Associate

What's the biggest problem your team is solving?

Wellframe's engineering team is passionate about blending data, cutting edge technologies and security to build products that have a direct positive impact on patients' quality of life. To that end, we are currently designing the next generation of our architecture while expanding our infrastructure.

Mohammad

VP, Engineering

How has your career grown since starting at the company?

Since I joined Wellframe my career has taken shape, growing from a broad interest in healthcare to embracing a mission-driven path to build technology to help patients. This team has encouraged my growth at every turn, supported my transition from Client Services to Product, and enabled me to dive fully into solving challenging problems.

Eleanor

Product Marketing Manager

What is your vision for the company?

We see an opportunity over the coming years to work with more and more organizations that allow us to impact more patients more profoundly, and so we are investing a lot to not only grow commercially and bring on more clients and new partnerships, but to take on more ownership over helping our partners engage more with their patients or members.

Jake

President & CEO, Co-Founder

What makes someone successful on your team?

Tenacity: We go the extra mile to make our partners successful and inspire each other with our thirst for excellence.
Collaboration: We work constructively across disciplines to solve hard problems together.
Humility: We are never finished learning and growing, and we value the perspective and experiences of those around us.

Evan

Director of Talent

What are Wellframe Perks + Benefits

Wellframe Benefits Overview

Wellframe recognizes that an employee benefits program is necessary for the health and well-being of our employees and their families. We are pleased to offer our employees one of the most competitive and comprehensive benefits packages in the industry.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Twice a week in-office lunches
Happy Hours
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