Overview 

Cybba is looking for a Manager, Advertising Strategy to add to our growing Boston team. As a Manager, Advertising Strategy, you will help define and execute Cybba’s product offerings by leading a team of Ad Ops Specialists and working closely with Commercial leadership. In additional to managing a team, you will develop effective campaigns to address the needs of our clients by identifying new opportunities across our existing client base and generating media plans for new business opportunities. The role requires someone with exceptional knowledge of the AdTech space, who can design innovative, consultative campaigns while also guiding Cybba’s multi-disciplinary teams in fulfilling those campaigns.

Responsibilities

• Key strategic partner for top tier clients and complex accounts
• Strategizing spend allocations for clients
• Assisting on prospect/client calls to field potential opportunities
• Guiding creation of presentation decks 
• Reaching out to platforms, vendors, and 3rd party partners for new capabilities
• Connecting with current platforms for new inventory and placement opportunities
• Coordinating PMP and Deal setups
• Managing and mentoring a team of advertising operations specialists
• Align advertising strategy with executives and coordinate with other team leads
• Connecting necessary commercial peers to ad ops peers to problem solve
• Providing thought leadership by staying ahead of industry trends and disruptions

Qualifications

• Bachelor’s degree
• 5+ years of experience in digital media and digital advertising
• 2+ years of media planning experience
• 2+ years of experience managing a team of advertising operation specialists
• 2+ years of experience working hands on in campaign management 
• Experience working within a DSP such as Xandr, DV360, or The Trade Desk preferred
• Experience with Facebook, LinkedIn, Mobile App campaigns, SEM, or OTT preferred
• Ability to interpret campaign performance while providing insights and solutions to meet campaign challenges

The Company

Cybba Inc., founded in Boston in 2017, helps to bring its innovative digital marketing solutions to e-commerce companies around the world. Using advanced data analysis, we provide leading digital marketing solutions for brands of all sizes. Our strategies include in-depth customer segmentation, digital display ads, onsite optimization, and remarketing technologies. With these strategies and our full-service account management, we help brands drive qualified traffic to their sites, increase customer conversion rates, and reduce cart abandonment.

Each day at Cybba involves new and exciting projects, with an emphasis on having fun along the way. Snacks and kegs, office parties and charity events – what more could you want? To support Cybba’s continued growth, we are always looking for passionate and talented individuals to join our dynamic, hardworking team.