Are you an experienced loyalty marketer who is seeking a rewarding and mission driven environment? Would you like to have a direct impact on growing and rewarding our global customers? ASICS Digital is looking for a Loyalty Marketing Strategist to join our Digital Marketing team in a role focused on bringing the very best of ASICS to our members.

The Loyalty Marketing Strategist will help strategize and activate global digital and omni-channel marketing campaigns meant to serve and delight our most valuable customers. This strategist will work with global business stakeholders, creative teams, product managers, analytics & insights teams to grow ASICS’ membership program, nurturing a direct and personal relationship with our customers. Working with the Head of Global Loyalty and regional partners, this role will help bring experiences to life for runners, athletes, and sportstyle customers.

The ASICS Digital team strongly values curiosity, kindness, and honesty. We enjoy challenging ourselves with new problems and emerging technologies, we care about making products that help both our customers and other ASICS employees, and we trust each other to be honest about challenges so that we can overcome them as a team.

The ASICS Digital team is a global division of ASICS based in Boston, Massachusetts. Our goal is to build digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of mobile-fitness solutions, such as ASICS Runkeeper and ASICS Studio, global e-commerce platforms, and other digital marketing services that encourage people to move, get fit, and stay balanced.

Key Responsibilities:

· Lead strategy, briefing, and support the execution of meaningful member experiences for the ASICS loyalty program globally

· Support loyalty program roadmap, member reward portfolio, and launch of marketing assets for global campaigns and initiatives

· Develop relationships with cross-functional global partners to drive loyalty initiatives

· Support research and insights to inform the evolution of the membership program by:

o Identifying key hypotheses in collaboration with cross-functional teams

o Supporting research and insights proposals and requirements

o Translate findings into measurable recommendations and testing opportunities

· Activate and serve key personas, journey maps and touchpoints to achieve the next phase of our member personalization strategy

· Develop proposals for unique and innovative solutions to engage members based on evolving technology and personalization tools

· Contribute to QBRs designed to highlight global innovations, inspire new membership initiatives, and advocate for emerging ideas, campaign best practices

· Own data-driven campaign and member messaging briefs to inform global marketing campaigns for products, virtual races and fitness challenges, sweepstakes, new partnerships, members-only events, and other special member activations

· Own digital content strategy requirements for special member campaigns

· Identify and support opportunities for testing and optimization of the member customer journey across all channels

· Provide operational support, triage issues, and prioritize improvements for existing membership and personalization-related member offerings

· Own overarching marketing plan, timeline, deliverables, and performance tracking for new member offerings; managing project risk and resolving project blockers

· Develop in depth understanding of the vision of the ASICS membership program, gaining knowledge on omnichannel loyalty programs, and applying learnings to assist in program evolution and impact

Requirements

· 3-5 years of data-driven, digital consumer marketing experience with an emphasis on growth and retention

· Experience with direct-to-consumer CRM or loyalty programs

· Deep understanding of digital channels and best practices

· Proven track record in launching successful digital campaigns

· Experience integrating personalization at scale through CRM/marketing technology tools

· Proven success in developing data-driven business cases to advocate for new ideas

· Success in collaborating with cross-functional, internal and external groups to deliver meaningful results, preferably on a global scale

· Strong communication and organizational skills and a keen attention to detail

· Strong work ethic

· Flexible, adaptable and a proven self-starter

· Experience working with creatives and/or colleagues overseas is a plus

· Excellent communication and presentation skills across global audiences

· Ability to manage multiple initiatives and work in a fast-paced environment

· Highly proficient in Microsoft PowerPoint and Excel

· Bachelor's Degree required

Become a part of the ADI community:

ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in D&I work that permeates our organization and all employees are expected to be actively involved.

-ADI is a strong, global community where we collaborate and care for each other.

-We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table.

-You’ll have the opportunity to join the D&I task force, participate in affinity spaces, learn and grow on your anti-racist journey. We all need to know what anti-racist is so that everyone can talk about what it actually means. 

-We center our employees as full people. We don’t just accept difference, we celebrate it, support it, and thrive on it for the benefit of our employees, our products, and our community.

Equal Opportunity Employer Description:

At ADI, we don’t just accept diversity— we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. ASICS Digital is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.