Lead, Brand Measurement & Reporting at MassMutual

| Greater Boston Area
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This market-leading financial services company is seeking a talented individual to join the Company’s Brand Marketing, Engagement & Activation function to build the strategic learning agenda across brand, channel, and key customer segments. This candidate will have immediate impact and the opportunity to interface with marketing leaders throughout the organization, as well as our agency partners. We are looking for a candidate with a passion for data, and the ability to weave a story together from campaign, behavioral and brand health performance. This position reports into the Head of Brand Marketing, Engagement & Activation. 

RESPONSIBILITIES:

  • Campaign measurement and reporting for brand health, national advertising efforts, integrated marketing efforts, content, social and sponsorships
  • Establish and manage relationships with external research partners, manage day-to-day communication with partner agencies
  • Translate data into actionable insights to inform marketing and media strategies
  • Tackle broad learning agenda across national paid efforts, B2B campaigns, social and content performance
  • Identify and explain key findings and strategic implications of research results in a simple, easy to understand manner that is free of subject-specific jargon. It is necessary for this individual to be able to go beyond the data to developing strategic and actionable insights
  • Curatelearnings across multiple data sources to develop broader and deeper insights
  • Build multi-channel attribution model partnering with Data Science

PREFERRED QUALIFICATIONS:

  • 7-10 years of consumer insights, strategy and paid measurement experience
  • Excellent written, verbal and presentation skills 
  • Bachelor’s degree required 

· Knowledge of research methodologies, tools and application of best practices. Strong analytical skills

· Experience measuring brand health and cross-media performance

· This individual should also have a curiosity and baseline understanding of state-of-the-art research methodologies, tools, and application of best practices to the business

· Ability to build relationships across the team, to provide strategic insight to enable them to make fact-based decisions

· Self-starter and resourceful

· Strong interpersonal, presentation, organizational and problem-solving skills

· Exceptional communication skills (both written and verbal) ability to recap conversations in a clear, distilled manner

· The ability to prioritize and juggle many tasks, often under a deadline, while remaining detail-oriented

  • Expertise in social listening platforms (Netbase, Sprinklr, Synthesio, etc…) and analytics
  • Agency experience a plus
  • Expertise in financial services or insurance industry preferred
  • Must be eligible to work in the US without sponsorship

VALUES & CULTURE:

  • Minimal hierarchy. Every person on the team contributes and makes team successful.
  • Open dialogue. Anyone can and should push, disagree, argue whenever they have something to say (just do it respectfully and with data).
  • Limited signals of entitlement
  • Carry our own weight – we do as much as we can to not rely on others for support that we could do.
  • Collaborate and help each out whenever possible. Basically, do work that you would not otherwise do to help a team member or project succeed
  • We are broader than deep. That means we need general athletes, not people that sit in defined boxes.
  • Willing to trade off an open working environment (and the tax that it creates on efficiency, and it does) for increased communication and sense of team. Is understood that this is not for everyone and we need to be flexible.
  • We are all given a lot of responsibility with minimal oversight. Never do anything that would embarrass the team (e.g. expense report, comments about others....)
  • High degree of trust, in each other, in the team.
  • No politics ever on our team, we each want everyone to succeed. Another way of saying this is high integrity.
  • If you need help, ask. Someone will be willing to take the time to help you with what you need.
  • A little irreverent (as long as nobody is actually offended).

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • BashLanguages
    • GroovyLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Redux SagaLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TealiumAnalytics
    • SnowplowAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • SendGridEmail

Location

We currently have two Boston office locations at both 470 Atlantic Ave and One Marina Park.

An Insider's view of MassMutual

What’s the vibe like in the office?

We work in an open floor plan, so there is a lot of opportunity for networking across roles, teams and levels. Everyone is very friendly and welcomes the opportunity to get to know other people on the floor.

Kristina

Digital Adoption Team Lead

What's the biggest problem your team is solving?

You don’t think of insurance as a hotbed for innovation but the very nature of our organization, Digital Experience, is to reimagine how a 168-year old company does business with its customers. Our Design team takes pride in an inclusive design process with everyone invited to provide feedback, from Product to Engineering to QA.

Maria

Digital Lead - Design

What makes someone successful on your team?

Successful people on my team are: passionate, curious, receptive, and engaged. Each team member is expected to be passionate about the work that they do, and the domains in which they practice. They are always solving unique problems and must be curious about finding new solutions.

David

Digital Lead

How do you empower your team to be more creative?

I encourage my team to embark on ‘deep work’ at least once a week on a ‘meeting-free’ designated day. We have design reviews to brainstorm alternative ways to solve business problems from a software engineering point of view. We consider self-reflection and brainstorming to be fundamental components of creativity.

Mike

Head of Data Science Software Engineering

How do your team's ideas influence the company's direction?

One of our projects is an application we built for our Investment Mgmt team called ViPER (Visualizing Investment Portfolio Enhanced Reporting). The application makes it easy to manage reports and get insights from Data Science models. Now with ~150 active users, it reflects how we’re using DS to facilitate data driven decision processes across MM.

Jasmine

Head of Data Science - Investments Domain

What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Culture
Volunteer in local community
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift, Matching Time and Volunteer Time Off Programs.
Partners with Nonprofits
Every year, MassMutual and the MassMutual Foundation invest more than $20 million focused on advancing economic opportunity.
Intracompany committees
Daily stand up
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
More than half of our Board of Directors are comprised of women and people of color, making it one of the most diverse groups in the industry.
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
A health care flexible spending account (FSA) allows employees to save money on a before-tax basis for eligible medical, dental and vision expenses, subject to IRS limits.
Disability Insurance
For details on short term and long term disability insurance please visit https://www.massmutual.com/-/media/files/employee_benefits.pdf
Dental Benefits
Basic Dental covers preventive and basic restorative care; Major Dental covers all that Basic covers, plus restorations and orthodontia (limits apply).
Vision Benefits
Health Insurance Benefits
To learn more about our Health and Welfare Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Life Insurance
For more information about our Life Insurance Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
In addition to our 401(k), MassMutual a cash balance plan that provides an account-based pension benefit based on accruals of pay credits and interest credits.
401(K) Matching
Performance Bonus
Match charitable contributions
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift and Matching Time Programs.
Child Care & Parental Leave Benefits
Child Care Benefits
Dependent care flexible spending account to allow you to set aside before tax dollars to pay for certain eligible child care expenses.
Generous Parental Leave
Leave for birth mothers of 18 weeks of fully paid leave. Non-birth mothers, fathers and adoptive parents eight weeks of fully paid parental leave.
Flexible Work Schedule
Flexible work arrangements, including telecommuting, are available in many departments across the company.
Family Medical Leave
Caregiver leave: Up to two weeks paid leave to care for a loved one. Bereavement Leave: 15 days of paid time off to grieve the loss of a loved one with the employee defining who the loved one is.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid holidays: 9 fixed and 1 floating. Vacation: starts at 19 vacation and personal days per calendar year, with increases at 5-year service intervals.
Paid Volunteer Time
Three days of paid time off is available to employees annually to give back to their communities, by sharing their time and talent with a cause close to their heart.
Paid Holidays
Paid Sick Days
Occasional illness: up to 5 days per calendar year.
Perks & Discounts
Casual Dress
Commuter Benefits
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

To learn more about our comprehensive benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf

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