Junior Marketing Operations Admin at SmartBear

| Somerville
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The Junior Marketing Operations Administrator is a critical role for SmartBear. As an inbound marketing organization our success is largely dependent upon the business outcomes driven by the marketing team. This role is critical to enabling the marketing team to innovate and drive the SmartBear marketing strategy forward. Marketo, combined with Salesforce, is the central nervous system through which information on our leads and customers is processed and stored. In this role you’ll work closely with the marketing and Infosystems teams to ensure our Marketo instance is operating as efficiently and effectively as possible. This role should identify trends they are seeing from other organizations, trends in requests coming from within the SmartBear organization and the latest innovations from Marketo in order to identify improvements and enhancements to the marketing technology stack to improve systems and processes for the team.

Responsibilities will include:

• Assist the Senior Systems Admin with day to day tasks and long term marketing projects
• Support the execution and tracking for marketing programs, including email marketing, lead lifecycle campaigns, webinars, tradeshows, events, paid search, social media, etc.
• Help build and deliver personalized and automated programs, campaigns, and emails
• Conduct QA of complex campaigns running through Marketo in order to ensure successful campaign execution.
• Manage live event and webinar campaigns, including syncing, scoring, and assigning leads
• Support the marketing team in Marketo reporting and actionable insights
• Collaborate on various projects with Infosystems team to improve and streamline systems
• Manage system integrity and organization by maintaining marketing templates (Marketo web forms, emails, campaigns), naming conventions, and folders.
• Assist with integrating newly acquired business processes and data within all business systems
• Maintain IT best practices, including data governance, security controls, and overall platform maintenance
• Work closely with the web team to implement new technologies and tracking across all web properties.
• Act as resource for internal customers (MMs, Web, Product) for all things related to Marketo
• Manage lead scoring and routing system to deliver leads to sales
• Train other marketing users on best practices and campaign processes
• Other marketing operational tasks as necessary

Requirements / Preferences:

•Bachelor’s degree preferred
• 1-2 years experience in office environment preferred
• 1-3  years of experience with marketing automation platforms required (Marketo strongly preferred, but experience in any is good)
• Able to manage multiple priorities and projects from multiple teams
• Basic HTML a plus
• Salesforce experience a plus

About SmartBear
At SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working with the products you use – and will use. Whether it’s TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr, or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more. Whichever you need, they’re easy to try, easy to buy, and easy to integrate. We’re used by 15 million developers, testers, and operations engineers at 24,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. Wherever you’re going, we’ll help you get there. Learn more at smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.
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Technology we use

  • Sales & Marketing
    • SalesforceCRM


Our office overlooks the Mystic River and is surrounded by bars, restaurants, shopping, and is steps from the Assembly Orange line stop.

An Insider's view of SmartBear

What’s the vibe like in the office?

Everyone is very confident and engaged -both in our work and with each other. We're open minded and good listeners. Overall, we are high energy and the atmosphere is super positive. It feels like we're one big team, and you're comfortable speaking your mind because you know your teammates will be receptive and invested in moving things forward.


Talent Acquisition Specialist

What are SmartBear Perks + Benefits

SmartBear Benefits Overview

SmartBear is proud to offer a comprehensive benefits package designed to serve the needs of our employees. Just a few of which include:

-Great office perks including: $75 Sneaker reimbursement, free catered lunches on Friday's, and cold brew on tap
-Health benefits that offer varying levels of coverage and accessibility through Blue Cross Blue Shield
-Company-Paid benefits that protect you and your family from financial hardship
-Voluntary benefits to provide you with added security (We even offer Pet Insurance!)

Volunteer in local community
We've cleaned up the Mystic River, helped out at Rosie's Kitchen, and visted the YMCA
Friends outside of work
Eat lunch together
Intracompany committees
Our Culture Committee has put on parties for SmartBear families, hosted a chili cook off, ran charity drives, and much much more!
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Company sponsored family events
We have a Family Halloween Party every year!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free breakfast on the last day of every month. Employees get free lunch on Friday.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Customized development tracks
Paid industry certifications
Budget for industry certifications is determined by departmental budget.
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