The Opportunity

This role is a high individual contributor and serves as a content strategist. This position will be a hybrid specialist with skills ranging from strategy to content creation, execution, and deployment.

The Content Strategist will support and collaborate to execute on the Investment Marketing's content strategy based on MassMutual Investments product, brand, and distribution business objectives.

The Team

The Investment Marketing team is part of the broader Product Marketing group within MassMutual and is dedicated to supporting the products and services offered through MassMutual Investments. We are a smallish team, but we are supported by the broader marketing organization. This means your individual role will have a big impact on both getting the core marketing completed each quarter as well as helping to develop longer-term messaging and campaigns.

The Impact

Key to success in this role will be establishing strong partnerships across the investments organization and collaborating in the planning and management of core quarterly collateral, such as the fund commentaries, as well as working to develop engaging content that will be deployed across multiple platforms and distribution channels in the investment space.

Responsibilities include:

• Manage quarterly updates of fund commentaries and all economic updates

• Collaborate on the content strategy roadmap and calendar in addition to contributing to a vision for the channel's content messaging across the investment strategies family of products. 

• Manage and curate the investment marketing library evolving it to meet the changing demand of the market and key business partners.

• Responsively leverage the knowledge of market dynamics and product relevance to develop creative new marketing materials and approaches.

• Oversee and continually improve quarterly production in maintaining the investment marketing library.

• Be a driver in the development of whitepapers and standing up co-sponsored Investments orient collateral

• Develop and co-sponsor an editorial calendar along with organizing a cross-functional content committee.

• Negotiate and set creative priorities, and points of view, and provide thought leadership vision.

• Continually seek out and find opportunities to publish articles or content on our LinkedIn showcase page

Essential Job Functions 

• Subject matter expert for the overall content library; Content writer, editor, and creator.

• Co-sponsor of Editorial Board, including setting content themes and creating content maps to support tier one and two campaigns.

• Stay current on content marketing best practices and insights and socialize to help guide content planning and creative development.

• Champion a test-and-learn approach to elevating MassMutual's content maturity

• Maintain an external lens – build knowledge of industry trends and monitor key competitors' content activities and results 

• Work with our Investment team to develop product content

• Facilitates creative development of content

• Facilitates product SME, compliance/legal content review process

• Interacts with product lead and stakeholders to obtain feedback on the content

• Self-starter with excellent time management and prioritization skills who can manage projects independently with a hands-on approach

Minimum Qualifications 

• Bachelors Degree or High School Diploma with 7+ years of relevant experience in Marketing or Branding in lieu of degree

• 7+ years of financial services industry marketing experience required 

• Strong attention to detail and the analytical abilities needed to interpret key business objectives into content and campaigns

• Experience in content strategy development

• Strong knowledge of Microsoft suite – PowerPoint, Word, Excel

• Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check to qualify as a fingerprinted person under FINRA 

Ideal Qualifications

•  Master's or Advanced Degree or working towards Advanced Certificate

• The ideal candidate should have experience marketing investment products.

• Past experience in managing content communications, marketing, or branding 

• Demonstrated experience collaborating cross-functionally and building consensus among multiple stakeholders in a matrixed environment 

• Ability to work under pressure in a fast-paced environment

• Understanding of regulatory implications of marketing, advertising, and media

• Creative thinker, team player, and positive influencer

• Previous experience with Seismic is a plus

What to Expect as Part of MassMutual and the Team

• Regular meetings with the Product Marketing Management team

• Focused one-on-one meetings with your manager

• Access to mentorship opportunities

• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, Veteran, and disability-focused Business Resource Groups

• Access to learning content on Degreed and other informational platforms

• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.

At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.