The Opportunity

This role is a high individual contributor. This position will be a hybrid specialist with skills ranging from project management to campaign development and execution.

The marketing consultant will serve as a lead for the management of quarterly marketing updates and collaborate to execute MassMutual Investment's marketing strategy based on MassMutual Investments product, brand, and distribution business objectives.

The Team

The Investment Marketing team is part of the broader Product Marketing group within MassMutual and is dedicated to supporting the products and services offered through MassMutual Investments. We are a smallish team, but we are supported by the broader marketing organization. This means your individual role will have a big impact on both getting the core marketing completed each quarter as well as helping to develop longer-term messaging and campaigns.

The Impact

Key to success in this role will be establishing strong partnerships across the investments organization and collaborating in the planning and management of core quarterly collateral, such as the fund fact sheets, product presentations, and other re-occurring collateral, as well as working to help develop and execute multi-tier campaigns that will be deployed across multiple distribution channels in the investment space.

Responsibilities include:

• Manage a process to update and maintain the quarterly re-occurring collateral, such as the fact sheets, fund presentations, and sales brochures

• Leads the creation of new and updating of core collateral and sales ideas

• Reviews content inventory ensuring that active content is current and available

• Coordinate the integration of operational technology like Monday, Slack, SharePoint into business practices

• Leads renewal management process

Essential Job Functions 

• Participates in product marketing strategy development

• Lead the planning for product updates into product marketing

• Leads project management and execution of the major initiatives, including:

• COE engagement to execute marketing plans and creative executions

• Working with the analytics team to measure the performance of marketing tactics, and optimization plan

• Develops product marketing content by working with product subject matter experts and facilitating creative development

• Take the lead on following and shepherding the compliance, legal and regulatory content review process

• Act as the key person for updating and managing the Seismic library

Minimum Qualifications 

• High School Diploma

• 5+ years of financial services industry marketing experience required 

• Strong attention to detail and the analytical abilities needed to interpret key business objectives into content and campaigns

• Strong knowledge of Microsoft suite – PowerPoint, Word, Excel

Ideal Qualifications

• Bachelor's degree

• The ideal candidate should have experience marketing investment products

• Past experience in managing content communications, marketing, or branding 

• Demonstrated experience collaborating cross-functionally and building consensus among multiple stakeholders in a matrixed environment 

• Ability to work under pressure in a fast-paced environment 

• Understanding of regulatory implications of marketing, advertising, and media Creative thinker, team player, and positive influencer

• Previous experience with Seismic is a plus

What to Expect as Part of MassMutual and the Team

• Regular meetings with the Product Marketing Management team

• Focused one-on-one meetings with your manager

• Access to mentorship opportunities

• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, Veteran, and disability-focused Business Resource Groups

• Access to learning content on Degreed and other informational platforms

• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.

At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.