Integrated Marketing Associate
DraftKings’ Brand Partnerships and Sponsorships team is seeking an Integrated Marketing Associate who will join a thriving team dedicated to building world-class advertising solutions that solve our advertiser business problems, while driving revenue for DraftKings. The right person for this role is a creative and strategic marketing thinker, comfortable wearing many hats and shifting from various core disciplines of marketing during the course of the day, succeeds in developing internal and external relationships to help drive innovation, and has the ability to hit the ground sprinting and work from experience. The Integrated Marketing Associate will report to the Integrated Marketing Lead and work directly with the Senior Manager and team of national salespeople to maximize revenue by crafting narratives and designing packages that reinforce true integration between DraftKings and a burgeoning list of national brand partners.
Responsibilities
- Advance integrated marketing efforts to develop best-in-class opportunities for brands to align with and integrate into DraftKings' growing slate of contests and content
- In response to RFP’s/sales requests, support in creating proposals that detail the customized sponsorship and integration opportunities
- Support in execution of sold branded content programs and sponsored event activations
- Manage ticketing for all client entertainment needs by liaising with sales people, clients and internal teams
- Brainstorm the best idea(s), utilizing a consultative, objective-based approach, marrying advertiser goals with the best DraftKings products
- Help direct design team to produce creative that complement and elevate proposals
Qualifications and Skills
- Bachelor’s degree required
- 2-3 years of experience in digital ad sales marketing and sponsorships
- Background in sponsorships and digital advertising. Interest with the world of fantasy sports and with the sports/entertainment space overall is a plus
- Excellent written, communication and presentation skills (efficient in PowerPoint is a must)
- Strong organizational skills is critical, proactive and self-motivated with the ability to multitask