Integrated Campaigns Manager

| Greater Boston Area

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Marketo, Okta, Outreach, Ellie Mae, and over 150,000 other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia.


About the role 

We are looking for a Marketing Manager to join our Account Based Marketing center of excellence within our demand gen team at Drift. In this role you will be leading the charge on running campaigns focused on CMOs, CROs and VPs of Marketing, typically found within the enterprise segments of our business. You will collaborate across the marketing team to build engaging journeys for future customers across the marketing mix while also partnering with sales to help us achieve our pipeline and revenue goals.

We are a fast moving team with lofty goals so we need someone who is willing to come in, own and orchestrate and level up our field and executive marketing efforts.

You should be a data driven marketer who thrives on trying new things, moving quickly, failing and applying learnings to improve and drive results. You will also be responsible for continuously A/B testing, adjusting, and reporting back on the success of the campaigns. To be successful in this role, you have to be exceptionally detail-oriented, a team player and an excellent written and verbal communicator.


What you’ll be doing on the team

In this role, you will:

  • Develop and execute quarterly integrated campaigns to drive engagement, pipeline and closed revenue, leveraging and coordinating key channels such as digital advertising, webinars, direct mail, events, email, field activities and more
  • Lead project management of your campaigns and programs from timeline management to campaign execution, including any troubleshooting and reporting
  • Orchestrate with team to ensure planning and process are aligned across content, creative, product marketing and other disciplines 
  • Ensure creative excellence, cohesiveness and quality across campaigns
  • Develop and execute ABM programs as part of your campaigns from ideation to execution
  • Create campaign promotion content, such as copywriting for landing pages, email promotions, Drift bots, etc.

You’ll be responsible for:

  • Planning and managing quarterly campaigns and ABM components 
  • Coordinating plans with all members of the marketing and sales team to ensure we have comprehensive customer touchpoints and positive ROI for every tactic 
  • Identifying sales/field requirements to support an ABM strategy to drive pipeline and high return from our events whether owned, partner or 3rd party
  • Supporting account-based marketing initiatives across email, event and digital channels (LinkedIn, Terminus) to achieve Enterprise business goals.
  • Preparing copy and creative, and guide creative team on development of event assets
  • Working with the sales teams to enable them with marketing content and programs
  • Working in tandem with our business operations and marketing operations teams, maniacally analyze campaign results in detail, draw insights, and make data-based adjustments to improve performance and key learnings.

About you and what type of skills you’ll need:

  • Bachelor’s Degree required, preferably in Demand Gen/Marketing Programs
  • At least 3 years of demand gen or programs experience (working in ABM a plus)
  • A track record of partnering with sales to build pipeline and drive bottom line results
  • You’re a jack of all trades that has a knack for solving problems and executing a variety of marketing programs and channels (e.g., direct mail, event, email, ads)
  • Solid knowledge demand generation funnels and tactics used at each stage within the funnel 
  • Experience working with Salesforce as well as other MarTech tools to help measure and report on the success of your programs
  • You’re obsessed with marketing and can point to examples of programs you’ve run with cross-functional teams
  • You have an ability to write promotional content and collaborate with internal stakeholders on the content mix strategy to support the campaign
  • You have exceptional writing and editing skills
  • You are extremely detail oriented but can thrive in ambiguity 
  • You're well versed in and have experience with marketing automation 
  • You’re interested in learning about all aspects of integrated campaigns 
  • You love checklists and creating process.

Drift is committed to being an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]
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Location

Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.

Lacey

Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Promote from within
Mentorship program
We believe in the power of mentorship and regularly bring external guests into our office to teach us.
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