Marketing is one of the largest teams at SharkNinja. The team includes Digital, Brand, D2C, Media, PR and Creative. Each team focusing on how we give our consumers the ultimate product experience. Marketing is for the person that is not afraid to dive deep and show a genuine interest into the world of Consumer Goods. These are the people that are consistently asking themselves what can we do to we make things even easier for our consumers. Marketing at SharkNinja is for the person who is never satisfied with creating anything less than the best product on the market. 

The Influencer Manager will play a critical role in leading the influencer program strategy and execution of our campaigns. We need someone who can step in, take responsibility, and very quickly understand the brand(s) you work on and begin contributing. This person must have experience in devising influencer strategies, executing campaigns, and have strong writing skills.

Responsibilities

• Develop and execute robust influencer strategies that align with our brand vision and KPI as well as seamlessly align with and support our brand marketing efforts.
• Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management
• Analyze historical and current performance data to optimize our influencer program strategy.
• Partner with the cross-functional digital and media teams to recommend distribution and amplification strategies that support larger product and business priorities
• Engage on influencer content to drive brand awareness and build/retain consumer loyalty
• Deliver performance and insight reports on consumer, content, and platform trends to contribute to the consistent innovation of our influencer program and media strategy
• Partner cross-functionally with brand marketing, digital and, sales to align on product information such a key messaging, launch dates and inventory

Qualifications

• 3 to 5 years of prior Influencer Marketing experience required, preferably with direct responsibility for strategy development, execution, and reporting
• Experience leveraging consumer insights to develop effective marketing campaigns
• Experience in creative strategy development, advertising and launching new products
• Bachelor’s degree in marketing, or equivalent experience. MBA preferred

Who is SharkNinja?

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?