Head of Product Marketing

| Greater Boston Area

 

If this sounds like a fit, we’re looking to hire a Head of Product Marketing to join our Marketing and Brand team.

Why we need you.

We’re growing and our clients deserve the best. As Head of Product Marketing you’ll have an opportunity to build a thoughtful sales enablement marketing strategy to grow product distribution. In this role, as well as all roles within MassMutual, you will demonstrate accountability, agility, a dedication to be inclusive, a strong business acumen, and will show courage, even in the most difficult situations. We also highly value strong communication skills, a passion for learning, leadership traits, resilience and self-awareness.

What success looks like.

  • This role is responsible for creating a compelling story for advisors and clients around the facts and positioning of the product portfolio. We’ll look for candidates who have broad understanding of insurance and investment products (MassMutual-specific knowledge is a bonus, customer segmentation, campaign development and market intelligence). In addition, a successful candidate will have a strong track record of managing teams and an ability to collaborate across large organizations and a centralized Marketing COE. This person should be a dynamic leader with experience working across multiple distribution channels, who can view opportunities for market expansion and cross-sell through a product lens. A successful leader in this space will maintain a high degree of responsibility with little oversight.

What your days and weeks will include.

  • Lead a team of product marketing strategists
  • Creation of a thoughtful marketing strategy to grow product distribution, including oversight of client and advisor collateral creation and content development.
  • Use of customer segmentation, market intelligence and understanding of MassMutual’s product portfolio to drive a holistic marketing strategy aligned to and in support of the product calendar.
  • Collaboration and partnership with Channel Marketing Leads to build MassMutual’s “product story”, including ensuring content is targeted and reaches the right audiences. 
  • Development of sales concepts and innovative ideas to grow sales of MassMutual’s proprietary product portfolio

The skills that make you a great fit.

  • 15+ years of Marketing experience; 8+ years of experience in a management position
  • Strong understanding of audience-focused communications and customer journey mapping
  • Ability to clearly articulate participant, plan sponsor and advisor needs and insights to internal and external stakeholders
  • Experience synthesizing needs of multiple audiences to determine content, and marketing communications initiatives
  • Demonstrated success of identifying and monitoring key metrics associated with growth-driven brands and marketing teams
  • Proven ability to think strategically while balancing execution-oriented, proactive, creative and innovative thinking
  • Experience building robust data and marketing technology capabilities to enhance marketing efficiency and effectiveness
  • Ability to work well cross functionally to build alignment and reach objectives
  • Strong interpersonal capabilities including abilities to develop strong trust-based relationships, manage effectively and build and motivate high-performing teams
  • Exceptional leadership skills with the ability to influence teams and key decision makers and lead an organization through change
  • Polished communication skills. Humility. Ability to confidently lead presentations to non-marketing C-Level teams
  • Bachelor's degree required
  • Experience working in a complex business environment, ideally in the financial services industry

#LI-DN

 

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • BashLanguages
    • GroovyLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Redux SagaLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TealiumAnalytics
    • SnowplowAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • SendGridEmail

Location

We currently have multiple Boston office locations and are excited to be building our new Boston Campus at 10 Fan Pier targeted to open 2021.

An Insider's view of MassMutual

What’s the vibe like in the office?

We work in an open floor plan, so there is a lot of opportunity for networking across roles, teams and levels. Everyone is very friendly and welcomes the opportunity to get to know other people on the floor.

Kristina

Digital Adoption Team Lead

What's the biggest problem your team is solving?

You don’t think of insurance as a hotbed for innovation but the very nature of our organization, Digital Experience, is to reimagine how a 168-year old company does business with its customers. Our Design team takes pride in an inclusive design process with everyone invited to provide feedback, from Product to Engineering to QA.

Maria

Digital Lead - Design

What makes someone successful on your team?

Successful people on my team are: passionate, curious, receptive, and engaged. Each team member is expected to be passionate about the work that they do, and the domains in which they practice. They are always solving unique problems and must be curious about finding new solutions.

David

Digital Lead

How do you empower your team to be more creative?

I encourage my team to embark on ‘deep work’ at least once a week on a ‘meeting-free’ designated day. We have design reviews to brainstorm alternative ways to solve business problems from a software engineering point of view. We consider self-reflection and brainstorming to be fundamental components of creativity.

Mike

Head of Data Science Software Engineering

How do your team's ideas influence the company's direction?

One of our projects is an application we built for our Investment Mgmt team called ViPER (Visualizing Investment Portfolio Enhanced Reporting). The application makes it easy to manage reports and get insights from Data Science models. Now with ~150 active users, it reflects how we’re using DS to facilitate data driven decision processes across MM.

Jasmine

Head of Data Science - Investments Domain

What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Culture
Volunteer in local community
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift, Matching Time and Volunteer Time Off Programs.
Partners with Nonprofits
Every year, MassMutual and the MassMutual Foundation invest more than $20 million focused on advancing economic opportunity.
Intracompany committees
Daily stand up
Team owned deliverables
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
More than half of our Board of Directors are comprised of women and people of color, making it one of the most diverse groups in the industry.
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
A health care flexible spending account (FSA) allows employees to save money on a before-tax basis for eligible medical, dental and vision expenses, subject to IRS limits.
Disability Insurance
For details on short term and long term disability insurance please visit https://www.massmutual.com/-/media/files/employee_benefits.pdf
Dental Benefits
Basic Dental covers preventive and basic restorative care; Major Dental covers all that Basic covers, plus restorations and orthodontia (limits apply).
Vision Benefits
Health Insurance Benefits
To learn more about our Health and Welfare Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Life Insurance
For more information about our Life Insurance Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
In addition to our 401(k), MassMutual a cash balance plan that provides an account-based pension benefit based on accruals of pay credits and interest credits.
401(K) Matching
Performance Bonus
Match charitable contributions
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift and Matching Time Programs.
Child Care & Parental Leave Benefits
Child Care Benefits
Dependent care flexible spending account to allow you to set aside before tax dollars to pay for certain eligible child care expenses.
Generous Parental Leave
Leave for birth mothers of 18 weeks of fully paid leave. Non-birth mothers, fathers and adoptive parents eight weeks of fully paid parental leave.
Flexible Work Schedule
Flexible work arrangements, including telecommuting, are available in many departments across the company.
Family Medical Leave
Caregiver leave: Up to two weeks paid leave to care for a loved one. Bereavement Leave: 15 days of paid time off to grieve the loss of a loved one with the employee defining who the loved one is.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid holidays: 9 fixed and 1 floating. Vacation: starts at 19 vacation and personal days per calendar year, with increases at 5-year service intervals.
Paid Volunteer Time
Three days of paid time off is available to employees annually to give back to their communities, by sharing their time and talent with a cause close to their heart.
Paid Holidays
Paid Sick Days
Occasional illness: up to 5 days per calendar year.
Perks & Discounts
Casual Dress
Commuter Benefits
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

To learn more about our comprehensive benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf

More Jobs at MassMutual52 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
Operations
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Finance
new
Boston
Content
new
Boston
Operations
new
Boston
Developer
new
Boston
Sales
new
Boston
Marketing
new
Boston
Operations
new
Boston
Marketing
new
Boston
Design + UX
new
Boston
Internships
new
Boston
Finance
new
Boston
Internships
new
Boston
Content
new
Boston
Finance
new
Boston
Finance
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Product
new
Boston
Project Mgmt
new
Boston
Project Mgmt
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Design + UX
new
Boston
Finance
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston