Head of MassMutual Strategic Distributors (MMSD) Marketing Strategy

| Greater Boston Area

 

If this sounds like a fit, we’re looking to hire a Head of MassMutual Strategic Distributers (MMSD) Marketing Strategy to join our Marketing and Brand team.

Why we need you.

We’re growing and our clients deserve the best. As a Head of MMSD Marketing Strategy you’ll have an opportunity to develop the marketing strategy to reach target audiences and promote growth opportunities. In this role, as well as all roles within MassMutual, you will demonstrate accountability, agility, a dedication to be inclusive, a strong business acumen, and will show courage, even in the most difficult situations. We also highly value strong communication skills, a passion for learning, leadership traits, resilience and self-awareness.

Who are we.

The Marketing & Brand organization is an enterprise marketing function that strives to drive best in class marketing strategy and execution while creating exceptional customer experiences and growth for customers, products and partners. The Marketing & Brand team centralizes Channel Business Strategy with creative execution and measurement. This team is responsible for driving business growth and building and communicating our core brand values and goals.

Position Summary: 

MassMutual is looking for a highly skilled and adaptable professional to lead the Marketing Strategy for our Third Party Distribution channel, MassMutual Strategic Distributers (MMSD). MMSD sells MassMutual’s Life, Asset Based LTC, Disability Income and Annuity products through unaffiliated advisors and brokers; this includes a broader and more complex set of products. MassMutual has a solid base of third-party distribution relationships and is making aggressive, intentional investments to expand our base and be a key player in this market. 

Keys to success in the MMSD marketing strategy role include building and maintaining strong business relationships and partnerships, understanding product diversity and competitiveness, and an ability to align resources and cross collaborate to design and drive the third party distribution marketing strategy forward to execute on sales and growth goals.

What success looks like.

This role is responsible for building a strong connection with marketing across sales, service, technology, and product teams, to drive growth in third party distribution opportunities. It requires developing and overseeing the marketing strategy for this distribution channel and identifying innovative ways to reach new target partners. We’ll look for candidates who demonstrate a strong track record of managing teams, integrated campaign development, and an ability to collaborate across a transformative organization and COE model. This person should be able to operate with minimal hierarchy and a wide degree of responsibility with little oversight.

What your days and weeks will include.

  • Lead a team of third party distribution channel marketing strategists
  • Develop marketing strategy to reach third party target audiences based on business priorities and generation of results, informed by product capabilities, pricing and distribution relationships
  • Work closely with Product and MMSD Sales teams to establish messaging and marketing targets based on sales and growth goals
  • Lead the design and strategic input for briefs (single source of truth) and marketing capabilities for the third party channel audience
  • Develop and support product marketing (go-to-market strategies) and sales strategies (promotion efforts) as needed
  • Support a personalized customer focused view for the third party channel around experiences and product and relationship growth opportunities. 
  • Align with enterprise customer segmentation and insights efforts and tools to develop customized journeys for respective distribution channels
  • Partner with Public Relations and Internal Communications to ensure consistency of messaging and content delivery
  • Operate across a transformative organization with an ability to partner within a centralized Marketing COE on the execution of campaigns and strategic marketing programs
  • Oversee budget and prioritization planning to evaluate spend and success metrics

The skills that make you a great fit.

  • 15+ years of Marketing experience; 8+ years of experience in a management position overseeing a team 
  • Experience and track record of success driving Third Party distribution growth marketing strategy and programs to promote and increase the distribution of financial protection products including Life, Asset Based LTC, Disability Income and Annuity products through unaffiliated insurance-based advisors, securities-based advisors, independent broker dealers, and RIAs
  • Ability to build strategic marketing programs designed to support sales goals around deepening existing third party distribution relationships as well as focused expansion to build additional channels and distributors
  • Deep understanding of audience-focused communications, customer research to influence marketing and product support, and customer journey mapping with an ability to clearly articulate third party distribution needs
  • An appreciation for the data-driven measurement aspect of growth-driven brands and marketing teams
  • Proven ability to think strategically and provide thought leadership while balancing execution-oriented, proactive, creative and innovative thinking
  • Ability to work well cross functionally across the enterprise and aligned with a shared marketing services organization to build and execute on business objectives
  • Demonstrated success driving revenue and maximizing company profits
  • Strong interpersonal capabilities including abilities to develop strong trust-based relationships, manage effectively and build and motivate high-performing teams
  • Exceptional leadership skills with the ability to influence teams and key decision makers and lead an organization through change
  • Polished communication skills. Humility. Ability to confidently lead presentations to non-marketing C-Level teams
  • Bachelor's degree required
  • Experience working in a complex business environment, ideally in the financial services industry

#LI-DNI

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

We currently have multiple Boston office locations and are excited to be building our new Boston Campus at 10 Fan Pier targeted to open 2021.

An Insider's view of MassMutual

What’s the vibe like in the office?

We work in an open floor plan, so there is a lot of opportunity for networking across roles, teams and levels. Everyone is very friendly and welcomes the opportunity to get to know other people on the floor.

Kristina

Digital Adoption Team Lead

What's the biggest problem your team is solving?

You don’t think of insurance as a hotbed for innovation but the very nature of our organization, Digital Experience, is to reimagine how a 168-year old company does business with its customers. Our Design team takes pride in an inclusive design process with everyone invited to provide feedback, from Product to Engineering to QA.

Maria

Digital Lead - Design

What makes someone successful on your team?

Successful people on my team are: passionate, curious, receptive, and engaged. Each team member is expected to be passionate about the work that they do, and the domains in which they practice. They are always solving unique problems and must be curious about finding new solutions.

David

Digital Lead

How do you empower your team to be more creative?

I encourage my team to embark on ‘deep work’ at least once a week on a ‘meeting-free’ designated day. We have design reviews to brainstorm alternative ways to solve business problems from a software engineering point of view. We consider self-reflection and brainstorming to be fundamental components of creativity.

Mike

Head of Data Science Software Engineering

How do your team's ideas influence the company's direction?

One of our projects is an application we built for our Investment Mgmt team called ViPER (Visualizing Investment Portfolio Enhanced Reporting). The application makes it easy to manage reports and get insights from Data Science models. Now with ~150 active users, it reflects how we’re using DS to facilitate data driven decision processes across MM.

Jasmine

Head of Data Science - Investments Domain

What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Culture
Volunteer in local community
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift, Matching Time and Volunteer Time Off Programs.
Partners with Nonprofits
Every year, MassMutual and the MassMutual Foundation invest more than $20 million focused on advancing economic opportunity.
Intracompany committees
Daily stand up
Team owned deliverables
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
More than half of our Board of Directors are comprised of women and people of color, making it one of the most diverse groups in the industry.
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
A health care flexible spending account (FSA) allows employees to save money on a before-tax basis for eligible medical, dental and vision expenses, subject to IRS limits.
Disability Insurance
For details on short term and long term disability insurance please visit https://www.massmutual.com/-/media/files/employee_benefits.pdf
Dental Benefits
Basic Dental covers preventive and basic restorative care; Major Dental covers all that Basic covers, plus restorations and orthodontia (limits apply).
Vision Benefits
Health Insurance Benefits
To learn more about our Health and Welfare Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Life Insurance
For more information about our Life Insurance Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
In addition to our 401(k), MassMutual a cash balance plan that provides an account-based pension benefit based on accruals of pay credits and interest credits.
401(K) Matching
Performance Bonus
Match charitable contributions
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift and Matching Time Programs.
Child Care & Parental Leave Benefits
Child Care Benefits
Dependent care flexible spending account to allow you to set aside before tax dollars to pay for certain eligible child care expenses.
Generous Parental Leave
Leave for birth mothers of 18 weeks of fully paid leave. Non-birth mothers, fathers and adoptive parents eight weeks of fully paid parental leave.
Flexible Work Schedule
Flexible work arrangements, including telecommuting, are available in many departments across the company.
Family Medical Leave
Caregiver leave: Up to two weeks paid leave to care for a loved one. Bereavement Leave: 15 days of paid time off to grieve the loss of a loved one with the employee defining who the loved one is.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid holidays: 9 fixed and 1 floating. Vacation: starts at 19 vacation and personal days per calendar year, with increases at 5-year service intervals.
Paid Volunteer Time
Three days of paid time off is available to employees annually to give back to their communities, by sharing their time and talent with a cause close to their heart.
Paid Holidays
Paid Sick Days
Occasional illness: up to 5 days per calendar year.
Perks & Discounts
Casual Dress
Commuter Benefits
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

To learn more about our comprehensive benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf

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