Head of Marketing, Haven Life
We're looking for a Head of Marketing, Haven Life to develop and lead the overall strategy and success of our marketing and communications program including, but not limited to, the oversight of all aspects of internal and external digital marketing; direct customer acquisition; brand development and management; content marketing; media relations; and event management. Reporting to the CEO / Head of Haven Life, you'll work directly with our business leaders at Haven Life, Haven Technologies and MassMutual including Partnership and Distribution, Product, Actuarial, Underwriting, Technology, and Customer Success. This is an amazing opportunity for an experienced marketer who's looking to build a world-class team to develop, deliver and execute a fully integrated marketing strategy to help scale and grow a well-respected life insurance innovator.
WHAT YOU'LL DO:
- Develop and execute an integrated brand, identity and comprehensive marketing strategy for continued growth.
- Conduct thorough analysis on marketing ROI and successfully develop cost effective solutions
- Identify opportunities to reach new market segments and expand market share.
- Manage the marketing plan budget and establish goals and objectives for all marketing activity, and track results and report on completion with company management on a regular basis.
- Stay abreast of current competitive and market conditions and trends and incorporate new innovations into company marketing plans.
- Build and manage an in-house creative services team to execute a full range of marketing assets and programs.
- Develop memorable and impactful marketing campaigns that will inspire middle market insurance customers.
- Provide marketing strategy and support for distribution partners and agencies.
- Manage the company's website, blog, SEO/SEM programs, resource center, and other marketing initiatives.
- Expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition
- Surprise and delight existing policyholders to inspire them to become brand advocates.
REQUIREMENTS:
- Bachelors degree required
- 10-15+ years of progressive experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns for a direct-to-consumer brand.
- Demonstrated experience successfully marketing financial products and services; Fintech or InsurTech experience a plus.
- Track record of overachievement in digital marketing and customer acquisition
- A growth marketing mindset and approach with a strong understanding of web lead generation, including affiliate marketing, SEM, content marketing and SEO.
- Excellent communication and presentation skills with the ability to communicate effectively across various departments and create best-in-class content
- Strong analytical skills.
- Previous start-up experience is a plus
- This role requires candidates to work from our Manhattan office
ABOUT HAVEN LIFE:
Haven Life is an insurtech innovator powered by MassMutual that offers a new way to get life insurance online that's actually simple. We combine the culture of a startup with the stability and backing of a Fortune 500 company to create an environment that's truly unique.
Our diverse team is comprised of smart, collaborative people who think big, execute quickly and don't take themselves too seriously. We're located in New York's Flatiron District and Boston's Seaport District and in case you're wondering, yes, we provide free snacks. Cold brew too.
If you're creative, professional and kind, we'd love to hear from you. Join us if you're looking for an entrepreneurial adventure with a mission to bring financial security to all Americans.
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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
