ASICS Digital is seeking an experienced Head of Global Loyalty Marketing to help lead the creation of innovative and personalized consumer experiences across ASICS’ digital channels, its brands, and Loyalty program globally. Specifically, this person will help drive the strategy, planning, and go-to-market execution of our loyalty program. Why join our team as Head of Global Loyalty Marketing? Because this role is vital to the successful integration of the ASICS brand and cutting-edge digital products. We find innovative solutions that affect large-scale change across an industry-leading global footwear brand. This individual ensures that the team is working on projects that maximize business value and enable our business and category partners to deliver end-to-end experiences centered around our most loyal customers.

The role falls under ASICS Digital and will report to the Senior Director of Product Management in Boston, Massachusetts. This individual will manage a team of marketing and project managers as well as partner closely with cross-functional leads, internal stakeholders, external regional stakeholders, and vendors to effectively plan, manage and deliver personalized cross-channel digital experiences that strengthen customer relationships and lifetime value for our key customer segments. 

Responsibilities

• Lead and mentor a talented loyalty team
• Develop and evolve the Loyalty program benefits, partnerships, and long-term strategy 
• Support the planning of the high-level loyalty product roadmap 
• Partner with cross-functional leads in engineering, UX, Customer Insights, and Analytics to develop and optimize the DTC loyalty experience
• Guard the teams against interruption or distraction, help build a culture of focus, and effectively drive prioritization of initiatives and projects
• Evaluate existing processes for efficiency opportunities and lead the change
• Foster a culture of customer-centric and data-driven problem solving

Requirements

• 7+ years marketing, product, or experience in a similar role at a consumer brand or retailer
• Experience leading a team in a cross-functional organization
• Excellent communication skills including the ability to influence and articulate clear, measurable objectives after developing a detailed understanding of the business goals
• Experience with tools such as i.e., JIRA, Confluence, Smartsheet, Excel, etc.
• Extensive experience and/or knowledge of agile methodology and frameworks like Scrum and Kanban
• Experience in eCommerce or Marketing Technologies, preferably in global organizations
• Bachelor’s degree (MBA a plus)

Become a part of the ADI community:

ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in D&I work that permeates our organization and all employees are expected to be actively involved.

-ADI is a strong, global community where we collaborate and care for each other.

-We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table.

-You’ll have the opportunity to join the D&I task force, participate in affinity spaces, learn and grow on your anti-racist journey. We all need to know what anti-racist is so that everyone can talk about what it actually means. 

-We center our employees as full people. We don’t just accept difference, we celebrate it, support it, and thrive on it for the benefit of our employees, our products, and our community.

Equal Opportunity Employer Description:

At ADI, we don’t just accept diversity— we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. ASICS Digital is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.