Head of Digital and SMB Demand Generation at Drift

| Greater Boston Area
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OK first let’s take the traditional demand generation playbook and throw it right out the window.

There. Much better.

Now if that didn’t send you running, then we might just be onto something here…

See Drift is the world’s first and only conversational marketing and sales platform. And that means that we’re re-writing the playbook for marketers all around the world. So we’re looking for a marketer who can generate leads with an entirely new playbook -- a playbook that doesn’t use landing pages, lead forms, gated content, MQLs, or SQLs.

About Drift

Drift is the Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms -- not days later. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human.


What you will be doing on the marketing team at Drift:

  • You will lead and build out our digital marketing center of excellence. 
  • You will manage the demand generation funnel and own our monthly, quarterly, and yearly interested people (known as MQLs at less customer centric organizations) and pipeline goals.
  • You will focus on our overall web experience and how we can create an online experience for our future customers like no other company in the world. 
  • You will be the one responsible for seeing the future and figuring out what our next 2-3 digital marketing channels might be.
  • You will work closely with the product marketing team to ensure our site architecture matches our overall product positioning and product feature framework.
  • Build a predictable SMB marketing funnel we can rely on. 
  • Manage SEM marketer, Conversation Development Representatives (who act as a human conversion point for our website), and conversational marketing specialist who runs Drift for Drift.
  • You will manage the overall CPL and CAC metrics of the business closely ensuring we hit the best ROI possible for each of our campaigns. 

In the first 30 days:

  • You’ll get acquainted with the team and hit the ground running. Your first campaign will be up and out the door.
  • You’ll form an opinion on our current and future web architecture and work closely with the team that will be working to overhaul our web experience. 
  • You’ll understand our current sources of web traffic and develop estimates for growth for each of these channels. 
  • You’ll get very familiar with our SMB sales team and what is fueling their funnel today.

In your first 60 days:

  • You will have shown results on the growth of our web metrics. 
  • Built trust with your team and have them all working in unison together in order to achieve your growth goals.

In your first 6 months:

  • You will have earned the respect of your team and the rest of the marketing team around you.
  • The team will look to you as a leader across marketing, sales, product and customer success. 
  • You will have a close relationship with SMB sales and will have made significant progress toward helping them make our funnel predictable, knowing that if we add more into the top of our funnel we can be confident we can get more out of the bottom. 
  • You’ll become a reliable advisor to our product team, helping them understand the things you care about as a digital marketer and how you run your business. 

 About you and what type of skills you’ll need:

  • You have deep experience on all things digital and have worked on website that attract a high volume of website visitors.
  • You have used conversational marketing in your previous roles and understand the overall impact it can make to businesses around the world.
  • You know how to build teams and manage employees--our goal for the marketing team is for Drift to be the best experience of every one of our marketers’ careers. 
  • You have frameworks and ways of working from your past experience that you can pick up and bring to Drift where you will take these to the next level.
  • You’re an analytical marketer and love spending your days thinking conversion rate metrics and different UI patterns that create amazing digital experiences. 
  • You move fast and even though you love those tools, you believe almost anything can be solved with Zapier and Google Sheets.

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as a “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected] 

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement


Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.


Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.


Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.


Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.


CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.


Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Promote from within
Mentorship program
We believe in the power of mentorship and regularly bring external guests into our office to teach us.
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