Head of Content Marketing at Cybereason

| Greater Boston Area
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Who You Are

Cybereason is looking for an exceptional individual ready to manage the strategy and execution of our content marketing program. We’re not just writing blogs and whitepapers; we’re building content experiences that put the customer’s needs first. If you are a talented content writer, challenger of status quo, juggler of many tasks, and collaborative team player, this could be the role for you. 

As the head of content marketing you would lead the content marketing strategy and production for ­­­­­Cybereason in order to help build the brand, drive demand for solutions, and support the success of our customers. 


What You’ll Do

  • Partner with Product Marketing to identify content needs — from awareness building and lead generation, to competitive plays and feature adoption —and design content experiences to support business goals. 
  • Work with subject matter experts to craft clear and compelling solution messaging and copy to be used across the website and marketing assets.
  • In addition to writing your own copy, manage internal content writers and coordinate external writing subcontractors, videographers, designers and other creative experts to produce a variety of content assets and campaigns.
  • Become deeply knowledgeable about Cybereason target audiences and buyer/user personas, and create personalized content experiences.
  • Collaborate across Marketing (including digital, social, demand gen, and PR) as well as Research, Customer Success, and Sales Enablement teams to build a content architecture for all content assets and campaigns that ensures each piece of content is easy to find and use by the right people at the right time.
  • Develop success measures and track content KPIs in order to continuously evolve our content strategy and help us plan/prioritize the publishing calendar.

Requirements

  • 5+ years in a marketing content or editorial-related role
  • Previous experience managing and leading teams
  • Writing samples or a portfolio of work
  • Technology industry experience (cybersecurity preferred)
  • Experience working within a content management system (CMS) 
  • Familiarity with SEO and inbound marketing concepts
  • Strong project management skills
  • Innately curious with a desire to never stop experimenting and learning
  • Bachelor's degree in English, journalism, communications, or a related field

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM

Location

Copley Square has the best selection of food and bars in the city, as well as being a hub for Boston's famous food trucks.

What are Cybereason Perks + Benefits

Cybereason Benefits Overview

Our offices are open, highly collaborative and yes- fun! To support you at work (and play) we offer some killer perks: ample time off to relax and recharge, plenty of food and drinks (including beer and soda), work from home options, generous employer-paid insurance coverage for you and your family, 401k and more.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Roth and Traditional 401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Diversity Program
UbU: Cybereason is solving some of the most complex technology challenges of our time. To fully express their talents, our employees deserve the most open, affirming workplace possible.
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
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