Jobcase is a social media platform dedicated to empowering and advocating for the world’s workers. We develop technology to help people lead better, more meaningful work-lives – providing access to jobs, tools to take action, and a community for support. Jobcase is an affiliate of MIT’s Computer Science and Artificial Intelligence Lab, and collaborates with employers, nonprofits and government agencies to both improve, and diversify access to opportunity and participation in the workforce.

Jobcase is on a path to become:

- A household name for consumers: the “home for work” for the non professional workforce (80% of the US workforce)

- A partner of choice to human resource leaders who employ & recruit these workers

- A leading advocate for workers to shift the balance of capitalism and reward companies that do right by workers

We are looking to hire our first ever Head of Brand Marketing to chart this course and be a key contributor to Jobcase’s growth and impact on the workforce.

Key Responsibilities:

• Lead the overall planning, development and alignment of Jobcase’s external presence and brand. Audiences include our members, clients and partners, and the press
• Partner with teams such as product management, performance marketing, sales and partnerships, and others throughout the business to give input into end to end customer experience (product experience, member communications, employer positioning, etc.)
• Build customer insights capability to measure impact of brand efforts
• Measure ROI of brand marketing investments to inform resource allocation decisions to drive profitable growth
• Build B2B awareness & product marketing focused on the HR space (CHRO / head of talent acquisition) and scale government/non-profit partners
• Intelligently leverage internal & external resources and build out a brand marketing team full of passionate & skilled marketing minds over time

Required Skills & Experiences:

• 10+ years of consumer marketing experience, including in high growth companies. Experience with B2B marketing is also preferred.
• Demonstrated experience in building and establishing a brand as a recognized household name.
• Ability to set strategic direction, working with senior execs, but also love of getting your hands dirty executing new campaigns/initiatives.
• An exceptional understanding of marketing best practices across inbound and outbound digital & offline channels.
• A high level of comfort and fluency with data and analytics, as this role requires data-driven testing and decision-making.
• Possess an in-depth knowledge of digital marketing and data-driven decision making.
• Thrive in a fast-paced, rapidly-changing, high-growth environment.

If you are looking to join a company where you can proudly bring your whole self to work, we invite you to apply today. Our commitment to diversity, equity and inclusion means that whoever you are, and whatever path you’ve taken to get here, we value you at Jobcase. We know that diversity of perspectives, backgrounds, interests, and skills are essential to build a great product that serves ALL people. If you can help drive success and have fun while doing it, we can’t wait to meet you! Apply to any and every role that feels like the right next step on your journey, regardless of the criteria we’ve listed. 

Jobcase does not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.