Growth Marketing Program Manager

| Somerville
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To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, artist, and researcher in the world.

We are looking for a Growth Program Manager (PM) responsible for generating lead flow from new business prospects and growing our existing customer base for North America and EMEA markets. The Growth PM/TL will coordinate revenue generating activities across New Business, and Customer Marketing team members and manage Formlabs direct marketing activities. The successful candidate will bring deep experience building and managing a wide variety of revenue generating programs. 

The team you’ll direct is growing fast and adding responsibility as Formlabs adds new customers and grows revenue in our existing base. You will quickly build relationships with sales, service, and marketing leaders to understand new campaign opportunities and drive growth in marketing attributed revenue. 

This is a fast-paced environment, where we are constantly innovating our marketing activities, adding new technologies and approaches, and measuring in new ways to learn as we go. Our recent funding round will add fuel to our growth and new investment opportunities for our marketing teams.  

If you’re passionate about growth marketing innovation, analytics driven marketing, and helping sales teams meet their goals, we want you to join our team as our Growth Marketing Program Manager.

The Job:

  • Coordinate (PM) or Manage (TL) the growth marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy and lead delivery goals.
  • Plan and execute innovative campaigns across new business and customer demand generation and ABM activities
  • Optimize Formlabs funnel marketing mix across webinars, paid acquisition, email marketing, social and syndication campaigns
  • Partner with Marketing Operations and Paid Acquisition to develop new digital marketing campaigns, technology driven approaches, reporting and analytics.
  • Work closely with senior leadership across marketing, sales, sales ops, and services, shaping our demand generation activities across direct sales regions (North America & EMEA) and industries
  • Collaborate with Product Marketing, Content and Creative, Sales Enablement, and EMEA teams 
  • Develop funnel measurement and reporting approaches to match marketing efforts to sales goals and ensure campaigns are meeting objectives
  • Partner with Customer Success and Services to drive growth in renewal, cross-sell, and services revenue streams

You:

  • Are able to work at Formlabs’ Somerville, Massachusetts headquarters or Berlin, Germany office
  • Have led ABM, Demand Generation, and Customer Marketing efforts
  • Have managed global teams across Americas, Europe, and Asia
  • Love working with sales to find new ways to meet monthly and quarterly revenue goals
  • Comfortable projecting goals, leading agile marketing sprints, running retrospectives, etc. 
  • Thinking about long term investments while meeting near term objectives
  • Have strong people management and development skills
  • Have a proven ability to work independently and cross-functionally to complete projects.
  • High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment

Bonus Skills:

  • Marketing Operations, Technology and Analytics background
  • 3D printing or additive manufacturing industry experience
  • Medical, Dental, or Manufacturing Industries
  • Webinar and Events Management and Execution
  • Experience with global marketing concepts like translations

Our Perks:

  • Flexible vacation
  • Premium healthcare coverage
  • Paid parental leave
  • Commuter benefits
  • Unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • PythonLanguages
    • SqlLanguages
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • AsanaManagement
    • Google DriveManagement
    • JIRAManagement
    • DocuSignCRM
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • GongCRM
    • MarketoLead Gen

Location

35 Medford St. Suite 201, Somerville, MA 02143

An Insider's view of Formlabs

What’s the vibe like in the office?

Culture is extremely important at Formlabs. With now over 400 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t too difficult!

Meagan

Rebelo

What projects are you most excited about?

Everything we produce is an ongoing project. A big focus for us has always been to relentlessly improve upon our existing products. We release regular updates to our software, printer and materials - keep an eye on our blog to see all the exciting things we have planned for the coming year!

Formlabs

Formlabs

How does the company support your career growth?

Formlabs has a fairly flat organizational structure, so there is a relatively low barrier to taking on projects outside of your job scope and trying to grow into a new role.

Annie

Hughes

What is your vision for the company?

We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.

Formlabs

Formlabs

What are some social events your company does?

We regularly have people organizing everything from whiskey tastings to ice climbing. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of our internal “clubs," we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons . . .

Alyce

Currier

What are Formlabs Perks + Benefits

Formlabs Benefits Overview

We invest in our people. That's why we provide flexible vacation, generous premium coverage for medical, dental, and vision plans, paid parental leave, commuter benefits, and unlimited 3D prints. We are committed to offering a holistic benefit package to support you inside and outside the office.

Culture
Eat lunch together
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Inclusive of expandable partner benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Catered lunches 3x per week, unlimited snacks, office pets, 100% healthcare coverage, regular presentations and technical talks, Form Clubs for anything and everything.. CoffeeLabs, WhiskeyLabs, PaintLabs, GameLabs, FilmLabs, the list goes on. A culture that welcomes you into your FormFamily from Day One.

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