Growth Marketing Manager at Formlabs

| Somerville
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To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every product designer, hardware engineer, researcher, jeweler, and dental professional in the world.

Joining Formlabs as a Growth Marketing Manager is an exciting opportunity to drive the strategy and execution of customer revenue growth and retention within our install base. 

You’ll work closely with our sales, services, and support teams on these campaigns to help achieve cross-sell, up-sell, and retention goals that have huge impacts on our company-wide goals and vision to expand access to digital fabrication tools so that anyone can make anything. You’ll combine your analytical muscle with your creative genius to identify opportunities and build campaigns to grow revenue from our existing customer base.

If you are eager to solve new marketing challenges and exceed aggressive quantitative goals with data, creativity, and systems, this is the perfect opportunity for you.

The job:

  • Build and manage effective campaigns to grow revenue within the Formlabs customer base through new cross and upsell programs based on data-driven hypotheses
  • Own the customer journey strategy across new and existing channels like webinars, email, reviews, chat, and sales/service agents to execute and deliver campaigns that encourage customer retention and expansion
  • Document and analyze campaign performance to identify and prioritize areas for experimentation. 
  • Define new reporting and data needs required to provide rapid insight and visibility into customer behavior and program performance
  • Collaborate with product, sales, and services teams to maintain a customer lifecycle strategy focused on success, retention, and growth. 
  • Continually evaluate assumptions and data around key metrics like customer lifetime value, product attachment rates, ROI of programs, and other leading indicators of customer growth.

You:

  • Deep understanding of a customer lifecycle and experience building and executing a strategy to grow revenue and improve retention within a customer base
  • Experience in email marketing, cross-channel nurturing, customer success, and/or onboarding in a B2B setting
  • Excellent ability to tell a story using data that reinvents the status quo
  • Experience designing experiments and multivariate tests with segmented audiences, and executing them to build learnings that have an impact on strategies
  • Experience with a modern marketing tech stack – Marketo, Salesforce, Google Analytics,  Reporting/Analytics Tools (Data warehouse, SQL, Tableau, Excel), Google Tag Manager

Our Perks:

  • Flexible vacation
  • Premium healthcare coverage
  • Paid parental leave
  • Commuter benefits
  • Unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  

Even if you don't check every box, but see yourself contributing, please apply.  Help us build an inclusive community that will change the face of 3D printing.

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Technology we use

  • Product
  • Sales & Marketing
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • SalesforceCRM
    • MarketoLead Gen

Location

35 Medford St. Suite 201, Somerville, MA 02143

An Insider's view of Formlabs

What’s the vibe like in the office?

Culture is extremely important at Formlabs. With now over 400 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t too difficult!

Formlabs

Formlabs

What projects are you most excited about?

Everything we produce is an ongoing project. A big focus for us has always been to relentlessly improve upon our existing products. We release regular updates to our software, printer and materials - keep an eye on our blog to see all the exciting things we have planned for the coming year!

Formlabs

Formlabs

How does the company support your career growth?

Everything Formlabs is doing and creating has never been done before. We are a work-in-progress organization with a lot of space for growth. We seek to cultivate an environment where individuals can contribute their own new ideas and participate in the evolution of the company.

Formlabs

Formlabs

What is your vision for the company?

We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.

Formlabs

Formlabs

What are some social events your company does?

We regularly have people organizing everything from whiskey tastings to ice climbing. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of our internal “clubs," we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons . . .

Formlabs

Formlabs

What are Formlabs Perks + Benefits

Formlabs Benefits Overview

We invest in our people. That's why we provide flexible vacation, generous premium coverage for medical, dental, and vision plans, paid parental leave, commuter benefits, and unlimited 3D prints. We are committed to offering a holistic benefit package to support you inside and outside the office.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies

Additional Perks + Benefits

Catered lunches 3x per week, unlimited snacks, office pets, 100% healthcare coverage, regular presentations and technical talks, Form Clubs for anything and everything.. CoffeeLabs, WhiskeyLabs, PaintLabs, GameLabs, FilmLabs, the list goes on. A culture that welcomes you into your FormFamily from Day One.

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