Love dogs? This is the place for you!

About us

Discover your dog more than fur deep with the most comprehensive DNA test on the market. Designed by world leaders in dog genetics, in partnership with Cornell University, the Embark DNA Test tells owners what breeds make up their pets, how to prevent future possible health problems, and what features and traits their pet might have. Help us end preventable disease in dogs and improve the lives of pets and their people through genomics.

Embark is the only dog DNA test using a research-grade DNA microarray, letting us give our customers the most accurate and comprehensive results on the market. More importantly, it allows us to do ongoing research into the genetics of dogs, which are a fantastic population for genetic discovery due to selective breeding over time. Our research focuses on mapping new traits and diseases, improving personalized veterinary medicine, and developing new breeding programs to eliminate preventable diseases in pets.

Interested in joining? We're looking for highly motivated and driven employees who will help us stay on the cutting edge of creativity and innovation in the fast-growing consumer genetics space.

The Role

As a Growth Marketing Manager, you will help (re)define our growth strategy. Leveraging the power of offline and online media you are a creative problem solver who looks for ways to cut through the noise and deliver sales growth. You’ll work to develop campaigns that level up the brand while driving awareness and engagement. You are a passionate brand champion and expert storyteller who is as comfortable developing a channel strategy as you are negotiating a buy or delivering the nitty-gritty details.

In this cross-functional role, you'll work with designers, marketers, and scientists to run experiments in your channels and beyond. This is a new role on our team, so you’ll have the ability to flex into green-field projects and build something from the ground up as well as scaling already-proven channels. 

The Opportunity

• Own and manage a variety of channels including paid search & social, direct mail, display, as well as, testing into expansion channels
• Drive efficient customer acquisition while creating brand awareness and preference.
• Leverage consumer insights to concept and deliver performance campaigns that delight, drive sales, and level up the brand experience.
• Support key product launches by defining success criteria, implementing multi-channel campaigns, and running point on both strategy and execution.
• Craft hypotheses and tests that build the experiment and learnings playbook.
• Live by and promote a metrics-driven culture across the company.
• Participate in strategic planning with senior leadership, ensuring that day-to-day and near-term work aligns with our long-term strategy.

Requirements

• 5-8 years of hands-on experience in paid search or paid social campaigns with a track record of high growth with a positive ROI.
• 3-5 years of consumer e-commerce experience required.
• Exceptional organization and project management skills with the ability to make sure complex projects are delivered on time, on budget, and exceeding sales goals.
• Excellent written and oral communication skills, particularly in communicating directly to consumers.
• Deep understanding of digital marketing analytics, attribution, and statistical models.
• Experience defining and measuring success using marketing analytics tools such as Google Analytics or Tableau.
• High level of curiosity and investigative mindset with attention to detail.
• Ability to thrive and adapt in a high growth, rapidly changing environment.
• Sense of humor and team-first attitude.

What We Offer

• Dog-friendly office
• Perks tailored for dog lovers including subsidized dog-walking services and paw-ternity leave
• Startup perks with big-company benefits
• Competitive salaries, all-inclusive health care, and equity participation
• A flexible vacation policy along with paid maternal and paternal leave
• Fully-stocked office snack bar and regular office events
• New iMacs and MacBook Pros
• Continuing education including attending conferences

Embark is an equal opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. See also EEO is the Law.