Growth Marketing Manager, SMS at Jobcase, Inc.
| Cambridge | Remote
Sorry, this job was removed at 6:18 a.m. (EST) on Thursday, February 25, 2021
Jobcase is a social media platform dedicated to empowering and advocating for the world’s workers. We develop technology to help people lead better, more meaningful work-lives – providing access to jobs, tools to take action, and a community for support. Jobcase is an affiliate of MIT’s Computer Science and Artificial Intelligence Lab, and collaborates with employers, nonprofits and government agencies to both improve, and diversify access to opportunity and participation in the workforce.
The Performance Marketing team is looking for an experienced SMS marketer to lead the growth, strategy and execution of our SMS marketing communications program. This role would involve overseeing a cross-functional team/resources related to SMS marketing, including day-to-day correspondence with vendors. In this role, you and your team would own end-to-end experience of outbound marketing campaigns from messaging to click-through experience.
What you’ll be doing here:
-Leading the growth, strategy and execution of our SMS marketing communications program.
-Applying the scientific method to the development of AB tests
-Own delivery of growth goals, and partner with internal stakeholders in business development, product, design, and engineering to ideate and drive forward the biggest growth ideas.
-Own reporting and monitoring of growth goals and marketing campaign performance.
-Own SMS/MMS channel health metrics and deliverability monitoring.
-Maintaining a deep understanding of mobile marketing channels best practices (following CTIA guidelines), technology, and trends reacting to new learnings and behavioral changes.
-Identifying opportunities to improve the effectiveness of SMS/MMS marketing programs and processes.
About you and your skills:
-An advocate of using data to make business decisions, results-oriented, seasoned data expert who thrives on identifying and executing growth opportunities.
-Possess the ability to make a compelling case for new approaches and additional resources required to accommodate innovations.
-Demonstrated ability to incubate and step-function high ROI growth in SMS KPIs or deliver key strategic projects and analyses
-Experience managing cross-functional teams to deliver work to completion
-Analytical and problem-solving skills developed through experience analyzing data, data visualization, developing hypotheses, performing qualitative and quantitative research, and generating insights & recommendations.
-3+ years’ experience leading and managing SMS and/or MMS marketing campaigns and member communications
-Experience working in Twilio, Plivo, SignalWire or similar
-Familiarity with SMS best practices, protocols and deliverability
-Expert proficiency in SQL and the ability to work with large datasets
-Proficiency in Tableau, Python and/or R a plus
If you are looking to join a company where you can proudly bring your whole self to work, we invite you to apply today. Our commitment to diversity, equity and inclusion means that whoever you are, and whatever path you’ve taken to get here, we value you at Jobcase. We know that diversity of perspectives, backgrounds, interests, and skills are essential to build a great product that serves ALL people. If you can help drive success and have fun while doing it, we can’t wait to meet you! Apply to any and every role that feels like the right next step on your journey, regardless of the criteria we’ve listed.
Jobcase does not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.
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