What if nature could be harnessed to help farmers sustainably feed the planet? Since 2014, Indigo has questioned agriculture's full value chain to improve grower profitability, environmental sustainability, and consumer health. The company’s scientific discoveries and digital innovations have amplified new value from soil to sale, benefiting more than 10,000 growers to date. Indigo is also the company behind The Terraton Initiative, a global effort to drawdown one trillion tons of atmospheric carbon dioxide by unlocking the potential of agricultural soils. In 2019, Indigo was ranked #1 on CNBC’s Disruptor 50 list. Headquartered in Boston, MA, Indigo has additional offices in Memphis, TN; Research Triangle Park, NC; Sydney, Australia; Buenos Aires, Argentina; Basel, Switzerland; and São Paulo, Brazil.

Responsibilities:

• The Offer Marketing Lead is responsible for designing and executing the strategic marketing plan to bring the products to market​
• This individual will develop marketing strategies and plans that communicate the benefits of new products to growers and partners and will oversee efforts to align and enable internal teams and channel partners to bring the products to market​
• This includes tactical marketing plans to from awareness to repeat purchase for growers and partners, built with support from Marketing as a Center of Excellence, and in cross-functional collaboration with Microbials Product Management and with local offer leads in geographies​
• It also includes product specific launch plans that outline measures to build markets and market share by converting prospects to customers for each product launched in every geography​
• It also includes the responsibility for developing and maintaining the Microbial naming strategy and brand portfolio as well as the Microbials’ specification of customer segmentation and customer journeys​
• It also includes and an enablement plan that aligns efforts and oversees the development of tools and training to bring the microbial offer and its products to market 
• The Offer Marketing Lead will also establish performance metrics for the products in market with support from Finance​
• This individual will lead the Microbials (Offer) Marketing people across Indigo as a community of professionals continuously improving professional practices, performance and outcome of Marketing

Critical technical and professional competencies:

• Applies effective grower, channel and influencer segmentation​
• Develops/delivers innovative, customer-driven offers​
• Develops/implements sound value and transactional pricing based on customer perceived value​
• Creates strong, distinctive brand & product plans​
• Develops/executes campaign plans​
• Develops/implements effective product communications​
• Understands market dynamics and competitive environment​
• Able to use market research effectively to understand customer, markets, channels​

• • Understands customer needs​
  • Has deep and broad crop and product knowledge​
  • Anticipates changes in the market and adjusts plans accordingly​
  • Analytical thinking​
  • Communication and presentation skills​
  • Strategic thinking

Critical leadership capabilities​

• Sets ambitious strategic goals​
• Communicates with impact​
• Leads change and holds ambiguity​
• Builds a culture of innovation​
• Focuses on customers​
• Manages for performance​
• Develops people, organization and self​
• Collaborates across boundaries

Qualifications:

• 7+ years in marketing and business management​
• Country/ region marketing management in experience​
• Excellent knowledge of agribusiness markets, crop protection industry and customer needs​
• Ability to influence indirect relationships throughout the global business​
• Technical (field trials etc.) and Branding experience​
• Record of successful mgmt. of people/processes/ territory

Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.