Field Marketing Specialist

| Greater Boston Area

Do fast-paced and collaborative environments energize you? Do you enjoy representing leading cutting-edge technology? Do you use your creativity to engage and help land targeted accounts?

Carbon Black seeks a creative Field Marketing Specialist. In this role, you'll develop marketing programs and events that will target top enterprise accounts, building pipeline and raising brand awareness for the sales team.

What You’ll Do:

· Develop and implement target account strategy to support account-based selling.

· Design and implement integrated marketing programs that generate inquiries, meetings, pipeline, and drive new customer acquisition and new business with existing customers.

· Manage annual field marketing budgets of $250K+.

· Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.

· Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.

· Present to Field Sales teams on quarterly metrics and marketing initiatives.

What You’ll Bring:

· 3+ years of experience in B2B marketing roles or comparable experience

· Experienced with SalesForce.com and Marketo

· Experience with budget management

· Bachelor's Degree preferred

· Account-Based Marketing experience is a big plus!

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • ScalaLanguages
    • HTMLLanguages
    • D3JSLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Waltham HQ - 1100 Winter Street, Waltham Boston Location - 201 South Street, Boston

An Insider's view of Carbon Black

What does career growth look like on your team?

We consider the Sales Development Representative Program an important first step in building out the foundation of a future leader. Whatever your first steps are at Carbon Black won’t be your last. Our program isn’t just about getting SDRs to be a good quota carrying rep; it’s also about helping them develop the next best step in their careers.

Susan

Sr. Director, Corporate Sales

How do you make yourself accessible to the rest of the team?

My leadership style is all about empowering my teams. I work in a way that is transparent and honest and want to help people achieve personal and professional goals. I want to foster technical abilities and make sure our people are keeping up with the leading edge technologies.

Tarun

VP of Product Infrastructure & Operations

What are some social events your company does?

Our culture club, Life at CB, focuses on a range of events. From company parties and sports leagues to philanthropy and learning and development, there's a ton of ways we get together. Also, a lot of communities were created by our employees, such as the Hiking Club, Women in the Workplace, and more.

Ashley

Sr. Talent Brand Ambassador

What are Carbon Black Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
In our Waltham HQ location.
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
For our Waltham HQ
Recreational Clubs
Relocation Assistance
For some roles, we will offer relocation assistance.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Time allotted for learning
More Jobs at Carbon Black47 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Project Mgmt
new
Boston
Design + UX
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Data + Analytics
new
Boston
Sales
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Product
new
Boston
Developer
new
Boston
Project Mgmt
new
Boston
Sales
new
Boston
Data + Analytics
new
Boston
Design + UX
new
Boston
Content
new
Boston
Developer
new
Boston
Operations
new
Boston
Operations
new
Boston
Product
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Finance
new
Boston
Developer
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Operations
new
Boston