Rapid7 is seeking a highly motivated and driven Field Marketing Program Specialist to support the sales organization. Aligning to the West sales team across mid-market, named and enterprise accounts, your goal is to implement marketing programs that lead to pipeline and revenue growth.

Key responsibilities include:

• Work hand-in-hand with sales teams to plan, manage and execute campaigns that engage key accounts.
• Act as liaison and key driver of information between sales and marketing. Ensure sales teams utilize marketing tools such as webinars, events, collateral and direct mailers.
• Proactively drive campaign strategy and own the program calendar.
• Collaborate with events team to understand in-territory event needs. Use Marketo to develop landing pages and email campaigns that drive strong event attendance.
• Utilize and manage several ABM platforms/tools (Terminus, PFL, TechTarget Priority Engine, Execfile, DoGood, etc) to run highly targeted campaigns.
• Track and measure all campaign ROI and funnel metrics, including opportunity creation and pipeline contribution.
• Stay current with latest B2B marketing and ABM best practices, strategies and industry standards.

Required Experience & Skills

• 3-5 years of experience preferably in a demand generation or field marketing role.
• Proficient with marketing automation tools (Marketo, Eloqua or Hubspot) and CRM software (SFDC).
• Experience with account-based marketing, campaign analysis, measurement and reporting.

Personal Qualities

• Passionate about lead generation, marketing automation and working with sales.
• Results oriented individual who thrives in a fast-paced environment.
• Strong leadership skills and bias to action.
• Communicates and presents ideas effectively.