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Field Marketing Specialist

| Greater Boston Area

Rapid7 is seeking a highly motivated and driven Field Marketing Program Specialist to support the sales organization. Aligning to the West sales team across mid-market, named and enterprise accounts, your goal is to implement marketing programs that lead to pipeline and revenue growth.

Key responsibilities include:

  • Work hand-in-hand with sales teams to plan, manage and execute campaigns that engage key accounts.
  • Act as liaison and key driver of information between sales and marketing. Ensure sales teams utilize marketing tools such as webinars, events, collateral and direct mailers.
  • Proactively drive campaign strategy and own the program calendar.
  • Collaborate with events team to understand in-territory event needs. Use Marketo to develop landing pages and email campaigns that drive strong event attendance.
  • Utilize and manage several ABM platforms/tools (Terminus, PFL, TechTarget Priority Engine, Execfile, DoGood, etc) to run highly targeted campaigns.
  • Track and measure all campaign ROI and funnel metrics, including opportunity creation and pipeline contribution.
  • Stay current with latest B2B marketing and ABM best practices, strategies and industry standards.

Required Experience & Skills

  • 3-5 years of experience preferably in a demand generation or field marketing role.
  • Proficient with marketing automation tools (Marketo, Eloqua or Hubspot) and CRM software (SFDC).
  • Experience with account-based marketing, campaign analysis, measurement and reporting.

Personal Qualities

  • Passionate about lead generation, marketing automation and working with sales.
  • Results oriented individual who thrives in a fast-paced environment.
  • Strong leadership skills and bias to action.
  • Communicates and presents ideas effectively.
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Location

Rapid7 is conveniently located in downtown Boston, with plenty of restaurants, bars and public transport close by.

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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