Field Marketing Manager

As Cybereason expands in continental Europe the field marketing manager for DACH and Nordic is critical to introducing and growing the Cybereason brand and revenues in the region.

As the field marketing manager you will be responsible for developing the lead strategy and executing marketing programs that drive leads and grow revenue. We need somebody who can be both strategic and hands-on. You will work closely with sales, partners and the global marketing teams to create and execute demand generation strategies. 

Focus areas include

• Build online/offline strategy, partnering with sales, channel and and content/programs teams to drive leads.
• Manage prospect data and segmentation to focus on high value sectors
• Execute integrated programs to include custom events, tradeshows, webinars, email, social media and partner marketing lead generation.
• Align extremely closely with sales directors to deliver tailored pipeline generation programs
• Establish metrics for all demand generation programs, forecast and track pipeline generation

Requirements:

• Proven track record of demand generation and lead management in a security, B2B/SaaS company
• Experience with marketing and sales platforms including Salesforce or Hubspot
• Strong communication and interpersonal skills, including excellent writing skills
• Analytical and data-driven
• Creative, smart, fun, team player
• Comfortable with ambiguity and a great problem solver