Event Marketing Manager
Job Description:
The Opportunity:
The Event Marketing Manager will participate in the strategy, development and execution of Workhuman growing portfolio of external events - including customer forums, regional events, and our in-house conference - with a focus on attendee experience, business impact and ROI.
This position will have end-to-end responsibility for event programs and participate with other team members on our marquis event Workhuman Live.
The ideal candidate should have the ability to see the big picture while simultaneously maintaining an astute attention to detail and the ability to execute with excellence. In addition to extensive event marketing experience, this position requires excellent project management and strong communication and organizational skills.
Responsibilities:
- Work closely with internal stakeholders to define and understand each event's unique goals and objectives
- Support the overall strategic event plan, themes and experience
- Collaborate with key stakeholders across company
- Define event metrics and performance targets and connect to business results
- Determine fiscal requirements and preparation of budgetary recommendations, manage budget
- Coordinate with internal marketing team to secure event creative and content, including marketing assets, web and multimedia content
- Manage event marketing agency, vendor partners, and all associated roles in Workhuman, as needed
Requirements/Qualifications:
- Experience in digital and hybrid event development
- Manage site/vendor selection, RFP creation and management and site inspections
- Experience with housing, registration and other event management platforms and apps
- Knowledge of Marketo and Salesforce a plus
- Strong project management and organizational skills
- Excellent post-event reporting and analytics skills
- Ability to think creatively and deliver a "WOW" event experience
- Demonstrated ability to align strategies with tactics and manage/orchestrate team resources to a timeline/deadline
- Demonstrated expert understanding of space and ability to translate needs into specs
- Independently plan, execute and manage all aspects of conferences, and other events including av, F & B, room blocks, BEOs, etc.
- Basic familiarity of production best practices, speaker management and formatting for optimal content experiences
- Ability to brainstorm and deliver experience programming for small and large events
- Excellent verbal and written communication skills
- Strong leadership and management skills
- Exceptional program and budget management, negotiation, and organizational skills
- Ability to accurately manage multiple long-term multi-stage projects in a time sensitive environment, on time and on budget
- Ability to work cross-functionally to reach common project goals
- Travel required
- BA/BS degree or higher preferred
- Working understanding of registration and housing for large and intimate conferences, experience with agency partners and event business vendors
- Experience in contract negotiation
- Proven track record of event planning
- Knowledge of Marketo and Salesforce a plus
- 5-7 years of events or programs marketing
The Company:
Workhuman® is pioneering the human workplace through award-winning Social Recognition® and Continuous Performance Management solutions. Workhuman inspires more than six million humans across 180 countries to perform the best work of their lives. For the past 21 years, human resources and business leaders alike have used Workhuman Cloud® to gain the proactive insights necessary to transform and lead a more connected, human-centered workplace that accelerates engagement and productivity. To learn more about Workhuman's mission to make work more human for every person on the planet and how you can ensure great work is celebrated and amplified in your workplace, visit www.workhuman.com.
Did you know
- We have more than 6M employees worldwide, on the Workhuman Cloud
- Named The #1 Great Places to Work (GPTW) in Ireland in 2019, and was also named as one of the Best Workplaces for Women. 2020 marks the eighth consecutive year on the list; in 2020, moved to "large company" category and placed #4. Named Great Places to Work in Europe in 2020.
- Named a Boston Globe Top Place to Work in 2020 (mid-size company); 7th year featured on the list; Named a Great Place to Work Certified organization for the past 5 years
- In 2021: Best Workplaces in Tech in Ireland, Best Workplaces in Europe
Perks & Benefits for our Happy Healthy Humans:
- Comprehensive Health Plans
- Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
- Peer-to-peer recognition program
- 401(k)
- Tuition Reimbursement
- Commuter bus from downtown Boston
- On-site fitness center
- Wellness rewards and reimbursements
- Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see...)
- Regular celebrations for employees, families and special guests
At Workhuman, we love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.