Enterprise Marketing Manager

| Hybrid
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We’re looking for an Enterprise Marketing Manager to develop marketing content and campaigns focused on roles across enterprise B2B marketing and sales teams. These roles include demand generation, marketing ops, digital marketing, business / sales development (BDR/SDR) teams and inside/field sales.

Who are you? You are passionate about marketing. You have a background in data-driven marketing - demand generation, marketing ops or B2B digital marketing. You like the idea of working with a new disruptive marketing technology - and marketing it to your peers. BDR/SDR and Sales teams are your best friends. And… you want to work for a fast-moving company with a great culture, that’s redefining how sales and marketing teams engage their customers.

If that describes you, then come join our team.

What you’ll be doing on the marketing team at Drift:

  • Develop marketing content and programs focused on mid-market and enterprise B2B marketers
  • Create content that explains how enterprise marketers and sales teams can leverage chat and conversational marketing in demand generation and pipeline building
  • Content development includes a wide range of formats and usage - slides for speaking opportunities, customer testimonials, white papers, e-books, webinars, persona development, and sales collateral like pitch decks and case studies
  • Work closely with Product, Brand, Events and Sales teams as a primary point of contact for all Enterprise Marketer-focused content and messaging
  • Educate Sales on the programs and content, and help them use your content in their outbound campaigns
  • Forge key partnerships with enterprise technology partners, industry analysts and services partners to collaborate with, influence and learn from them

About you and what type of skills you’ll need:

  • 4+ years demand generation, marketing operations or digital marketing experience
  • Working knowledge of managing and optimizing the demand funnel from Inquiry & MQL thru to SAL/SQL
  • Functional knowledge of Marketing Automation Platforms like Marketo, Eloqua or Pardot; technical hands-on knowledge of any of these systems is a plus
  • Passion for communication and storytelling, and for explaining Marketing funnel concepts to others
  • Strong writing and slide creation skills
  • Ability to prioritize and execute across multiple enterprise marketing activities and deliverables, with a bias to producing measurable results
  • A self-starter passionate about marketing technology who is comfortable with ambiguity and making things happen
  • Experience working with & supporting BDR/SDR and Sales teams

About Drift

Drift is the world's leading conversational marketing and sales platform and helps businesses connect now with the customers who are ready to buy now. After just two years in market, the company has become one of the fastest growing SaaS companies of all-time, and was named to the Forbes Cloud 100, LinkedIn Top 50 Startups, Entrepreneur's Top Company Cultures, Boston Business Journal's Best Places to Work, and SaaS Company of the Year by the NEVCA.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

Location

Our Boston Conversation Space is right in the heart of the Back Bay - this is a place where Drifters can gather and work, connect, eat, teach, learn.

An Insider's view of Drift

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Brit

Director of Learning and Development

What are Drift Perks + Benefits

Drift Benefits Overview

At Drift, we value and are committed to each and every employee. Our goal is to provide an enriching environment where employees are engaged and are proud to be part of the Drift family. We continue to promote a culture of health and wellness, establishing a work environment that promotes a healthy lifestyle, decreases the risk of illness, and enhances your quality of life.

In addition to premium health, dental, and vision plans, we also offer generous PTO, parental leave, 401K matching, wellness perks and discounts, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a subscription to Headspace, and valuable discussions and trainings through our Employee Resource Groups.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
At Drift we have eight different Employee Resource Groups for people of similar backgrounds or interests to promote inclusion.
Hiring practices that promote diversity
We have a recruiter devoted to diversity sourcing to help us reach our diversity related hiring goals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Mental health benefits
We offer all employees a free subscription to the Headspace meditation app, employee-led yoga and meditation breaks, and have an Employee Resource Group that focuses on mental well-being
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
We have unlimited vacation time, which includes sick days, paid holidays, etc.
Paid volunteer time
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Our Conversation Spaces are all fully stocked with snacks and drinks for the employees who decide to utilize the spaces.
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
We offer a home office stipend to all employees, as well as a $100 credit each month towards internet, office supplies, etc.
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Customized development tracks
Personal development training

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