Enterprise / ABM Demand Generation Manager

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Overview
Are you a passionate innovator looking to harness the power of technology to do more good? You've come to the right place. At Bonterra, our purpose is to power those who power social impact. To that end, we serve the people who make social good possible-the doers behind the scenes across nonprofits, public agencies, corporations, philanthropic organizations, and foundations.
As the second-largest and fastest-growing social good software company in the world, Bonterra brings together leading solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities. By bringing our intuitive technology and expertise together, Bonterra will enable unprecedented connectivity between social good organizations and their community of supporters and constituents. This will reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.
We are currently operating as a remote workforce and have equipped our teams with the technology to stay connected to each other and our customers.
Responsibilities & Requirements
We're looking for a high energy, high initiative demand manager to help us grow pipeline within our enterprise segment. As part of our Enterprise Marketing team, you will have the opportunity to craft our enterprise strategy and connect large organizations with the tools they need for grand-scale positive impact.
This role will work closely with our marketing, BDR and sales teams to design and execute end-to-end marketing campaigns to reach our most strategic accounts. Success in this role is measured by increased brand recognition, engagement, and pipeline within defined accounts. This role will report to the Director of Demand Generation, Enterprise.
Key responsibilities include:

  • Define, build, and run end-to-end ABM programs that create visibility, engagement, and demand from our most strategic accounts.
  • Partner closely with BDRs and Sales to define account targets, develop integrated campaigns, and deliver programs that resonate with prospects throughout buyer's journey.
  • Collaborate with our portfolio marketing team to establish a go-to-market strategy: our target audience, campaign messaging, enablement materials, etc.
  • Work with our brand team to ensure top of funnel activity (social, sponsored content, events, etc.) engages our enterprise audience.
  • Build and launch multi-channel marketing campaigns to nurture, engage, and convert prospects
  • Track and analyze campaign performance throughout the funnel and identify opportunities to optimize.
  • Leverage ABM tools and other leading martech to drive engagement from target prospects.


Requirements:

  • 2+ years Demand Gen experience (B2B tech or B2B ABM campaign experience preferred)
  • Experience working with Rollworks, Marketo, HubSpot, and/or Salesforce
  • You are a resourceful, self-starter. You're not afraid to take on the unknown or think around obstacles.
  • An iterate and improve mentality. You celebrate what worked, understand what didn't, and optimize based on your learnings.
  • Top-notch copywriting and communication skills
  • Excellent analytical skills and ability to turn that into insights and actions.
  • Strong time and project management skills. Able to work successfully in an ever-changing environment with competing priorities.
  • Ability to work in a collaborative, cross-functional team. Ensuring transparency and being accountable are a must.


About Us
Our Culture:
Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.
Some of our comprehensive and competitive benefits include:

  • Generous PTO policy
  • Equity for ALL regular, full-time employees from individual contributors to management - share in our success!
  • Up to 15 paid company holidays including some commemorating social justice events and self-care
  • Paid volunteer time
  • Resources for savings and investments
  • Paid parental leave
  • Health, vision, dental, and life insurance with additional access to health and wellness programs.
  • Opportunities to learn, develop, network, and connect
  • When we can-company-sponsored events and swag!!


Job Tags
#LI-JP1 #LI-Remote

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • ZendFrameworks
    • TrustRadiusAnalytics
    • AsanaManagement
    • ConfluenceManagement
    • SmartsheetManagement
    • WordpressCMS
    • ZapierCMS
    • SalesforceCRM
    • DrawloopCRM
    • TenfoldCRM
    • DocuSignCRM
    • OutreachCRM
    • MarketoLead Gen
    • BizibleLead Gen
    • TableauLead Gen

Location

Boston , MA

What are DO NOT USE - Bonterra Perks + Benefits

Culture
Volunteer in local community
Receive up to 8 paid hours per quarter to volunteer with a non-profit organization of your choice.
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
Bonterra employees are encouraged to work with their manager to establish a schedule that works both for them and for the business.
Remote work program
All employees will work from home will be until June 1st, 2021. Optional/reservable work from office is available.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
The Dependent Care FSA allows you to set aside up to $5,000 per plan year to cover expenses such as day care, after-school programs, and mroe so you and your spouse can work or go to school.
Disability insurance
Our benefits include short and long-term disability, as well as $50K of coverage provided by the company for employees.
Dental insurance
We pay 100% of medical insurance for employees. Dental and vision is free for employees and family. We offer an HSA match for employees and family.
Vision insurance
We pay 100% of medical insurance for employees. Dental and vision is free for employees and family. We offer an HSA match for employees and family.
Health insurance
We pay 100% of medical insurance for employees. Dental and vision is free for employees and family. We offer an HSA match for employees and family.
Life insurance
Our benefits include short and long-term disability, as well as $50K of coverage provided by the company for employees.
Pet insurance
Wellness programs
Our Wise and Well program offers monthly events incorporating physical, intellectual, emotion, financial and social well-being – like chair massages, financial planning workshops, and happy hours.
Mental health benefits
Financial & Retirement
401(K)
We offer a 401K match to help our employees invest in their future retirement.
401(K) matching
Social Solutions' 401(K) retirement plan matches 50% of an employee's contributions up to 3% of their annual base salary.
Performance bonus
Many individual contributor roles at Social Solutions are eligible for an annual performance bonus. Bonuses are based on a percentage of the employee's salary and are paid during performance reviews.
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
We recognize the importance of bonding with a new baby, so new parents receive paid off for both birthing and non-birthing leave.
Family medical leave
Bonterra will provide up to 12 weeks of unpaid, job protected leave to eligible employees for a variety of reasons.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Bonterra provides each employee with 8 hours of paid volunteer time per quarter. Employees are encouraged to volunteer with an organization of their choice.
Paid holidays
Paid sick days
Bonterra employees are able to take paid sick days as a part of our Flexible PTO policy.
Office Perks
Company-sponsored outings
Bonterra has an annual summer party and a holiday party for all employees and a guest. Past parties have included a casino night, a shrimp boil, and of course eating BBQ.
Company-sponsored happy hours
We work hard and we play hard. Bonterra hosts happy hours once per month either in our office break room or at a local bar.
Onsite office parking
We recognize that Austin isn't known for it's public transportation, so we have on-site parking for all employees.
Recreational clubs
Bonterra offers a variety of groups for employees to join that range from sports leagues to breakfast clubs and book clubs.
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
We offer a 2-Day New Hire Orientation, monthly professional development training, a High Potential program that accelerates growth of our top talent, and the LEAD program which is offered to managers.
Tuition reimbursement
Bonterra offers $1,500 per year toward role related graduate and undergraduate programs or $500 per year for continued education courses.
Promote from within
Continuing education stipend

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