Email Marketing Manager at Indigo

| Remote
Sorry, this job was removed at 7:56 a.m. (EST) on Thursday, September 30, 2021
Find out who's hiring in Boston.
See all Marketing jobs in Boston
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Email Marketing Manager

We’re an international AgTech startup pioneering an ambitious mission in a high-growth industry where agriculture meets technology to solve our toughest climate and economic challenges. Through the use of data-driven insights, natural microbiology, and innovative digital technologies, Indigo is partnering across the supply chain, ultimately cultivating a scalable climate solution and enhanced partner ecosystem that beneficially serves farmers, consumers, and the planet alike.

Our mission is unique, and therefore our teams are too: from multigenerational farming gurus who understand the land as though it were an extension of themselves, to cutting-edge techies on the frontier of innovation, our teams are a reflection of the range of the stakeholders we serve: the Earth, the Farmer, and the Consumer.

The Email Marketing Manager at Indigo Ag is responsible for executing a variety of prospect and customer communications from acquisition emails, to newsletters, to webinar invites. You will have the chance to work cross-functionally to develop personalized automated communications that help achieve business objectives. 

Responsibilities:

  • Understand Indigo’s brand, category, and stakeholders
  • Oversee the strategic execution of email programs, including webinars and newsletters, across all Indigo offers
  • Ensure email campaigns reflect industry best practices
  • Maintain list hygiene and optimal email deliverability
  • Identify ways to improve existing processes, determine feasibility, and manage implementation if appropriate
  • Implement marketing automation and triggers to engage and convert prospects and customers across the customer journey
  • Work in collaboration with marketing analytics to set up campaigns and ensure tracking across systems (Marketo & Salesforce)
  • Measure and analyze email campaigns to continually optimize performance. Communicate effectively to key stakeholders with appropriate recommendations for action

 Competencies:

  • High attention to detail with the ability to multi-task
  • Deadline driven
  • Process oriented
  • Solution oriented and self motivated
  • Comfortable working cross-functionally (creative team, marketing analytics, and IT)
  • Good communicator
  • Comfortable working in a fast-paced environment

Qualifications:

  • 2-5 years of relevant work experience executing and managing email campaigns through established process and working with a marketing automation technology
  • Marketo and Salesforce experience required; Marketo certified, preferred.
  • Hands on experience with HTML and comfortable with photoshop.
  • Solid understanding of key Marketing principles; command of the key statistics and marketing levers associated with effective email marketing
  • Experience working cross-functionally and managing multiple projects

We’re building the technology to feed the world and fight climate change. We believe that through teamwork we can achieve more to benefit all of agriculture: from farmers to consumers to the planet. Game changers don't fit in a box. The requirements listed above are examples of what we think enables success in this role, but we recognize the impossibility of fully capturing a singularly perfect description, and we believe in the power of diversified and creative displays of skills and qualifications. We embrace unconventional. We embrace creativity. We embrace a challenge to the status quo. If the specifications in the list below aren’t an exact match... great! Apply, be you, and be proud that you aren’t ordinary (we certainly aren’t!).

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door! We are currently working remote/hybrid with the exception of our fantastic Biotrinsic team who work from the office and lab space here.

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

How does the company support your career growth?

Since joining Indigo in 2018, my manager has always provided me with great feedback and room to focus on growing my skills from a dedicated API Engineer to having a strong full stack foundation. Simultaneously I’ve been encouraged to pursue a Tech Lead Manager role; a position I now occupy thanks to my hard work and the company's trust and support.

Jazmin

Tech Lead Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
More Jobs at Indigo41 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Legal
Marketing
Operations
Product
Sales
Data + Analytics
new
Boston
Product
new
Boston
Data + Analytics
new
Boston
Product
new
Remote
Developer
new
Boston
HR + Recruiting
new
Boston
Design + UX
new
Boston
Operations
new
Remote
Design + UX
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Operations
new
Boston
HR + Recruiting
new
Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Indigo's full profileSee more Indigo jobs