Email Marketing Manager at Indigo

| Greater Boston Area
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Email Marketing Manager

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/


Responsibilities:

 

Clear understanding of the various email campaigns supporting Indigo Seminars, Webinars, GMA events, product on-boarding, nurture campaigns, Beneficial Ag Conference, and ad-hoc initiatives


Successfully build Marketo emails, landing pages and registration pages in collaboration with Marketing Analytics and in-house Creative team, using graphics, personalization and advanced features


Develop automated workflows for ongoing communication efforts while ensuring best practices are in place

  • Manage multiple efforts while ensuring we don’t over communicate with contacts

Competencies:

Excellent organizational, analytical, communication and interpersonal skills

  • Strong listener, able to constructively challenge status quo 
  • Strong writer
  • Data-driven and results oriented

 

Self-motivated, detail-oriented and able to work independently

  • Excellent project management skills and a self-starter
  • Proactive and with a positive "can do" attitude

 

Effectively works cross-functionally and collaboratively across organizations

  • Customer-centric mindset

Qualifications:

  • 2-5 years of relevant work experience managing email campaigns, developing process and leading projects through established process and working with a marketing automation technology
  • Marketo and Salesforce experience required; Marketo certified, preferred. Hands on experience with HTML and comfortable with photoshop. Experience mapping user flows.
  • Solid understanding of key Marketing principles; command of the key statistics and marketing levers associated with effective email marketing


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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