Email Marketing Manager

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/

Responsibilities:

Clear understanding of the various email campaigns supporting Indigo Seminars, Webinars, GMA events, product on-boarding, nurture campaigns, Beneficial Ag Conference, and ad-hoc initiatives

Successfully build Marketo emails, landing pages and registration pages in collaboration with Marketing Analytics and in-house Creative team, using graphics, personalization and advanced features

Develop automated workflows for ongoing communication efforts while ensuring best practices are in place

• Manage multiple efforts while ensuring we don’t over communicate with contacts

Competencies:

Excellent organizational, analytical, communication and interpersonal skills

• Strong listener, able to constructively challenge status quo 
• Strong writer

• Data-driven and results oriented

Self-motivated, detail-oriented and able to work independently

• Excellent project management skills and a self-starter

• Proactive and with a positive "can do" attitude

Effectively works cross-functionally and collaboratively across organizations

• Customer-centric mindset

Qualifications:

• 2-5 years of relevant work experience managing email campaigns, developing process and leading projects through established process and working with a marketing automation technology
• Marketo and Salesforce experience required; Marketo certified, preferred. Hands on experience with HTML and comfortable with photoshop. Experience mapping user flows.
• Solid understanding of key Marketing principles; command of the key statistics and marketing levers associated with effective email marketing