Email Marketing Manager

| Greater Boston Area
The Email Marketing Manager is responsible for managing outbound email marketing experiences for Klaviyo, inclusive of automations and campaigns. This role will work to centralize email marketing efforts across all Klaviyo teams —z creating, maintaining and operating an email deployment calendar. 
The Email Marketing manager will play a key role in driving communications with two vital audiences; Klaviyo’s 20,000+ customers and potential new customers who are still evaluating the correct growth marketing platform for their business. Maintaining one brand voice for communications ranging the full customer lifecycle is inherently part of this role.
With email marketing being a core component to the Klaviyo platform, you will be responsible for ensuring we set the standard for our customers and prospects, showcasing both Klaviyo and industry best practices while being tenacious with staying on the forefront of industry news and opportunities. 
In this role, you will be responsible for ensuring that our customers are kept up-to-date on all new Klaviyo developments while protecting them from over communication. You will partner with the Marketing Operations Manager to facilitate automated marketing campaigns tied into Salesforce and Klaviyo.
In this role, you will use Klaviyo as your Email Marketing Platform to drive the communication, nurturing, and retention of customers and potential customers. 
Responsibilities Include
Management and ownership of all email distribution 
Ownership of the master Klaviyo email calendarList segmentation management and strategy within Klaviyo
Nurture campaign email automation
Email copy and design editorial input for best practices
Email analysis (tracking, reporting, insights) 
Strategy/management of opt-in/opt-out process including maintaining users subscription preferences
Routinely performing list cleaning exercises
Direct Skills and Experience in the Following
1.5 – 2 years of experience in an Email Marketing Specialist/Sr. Specialist role
Salesforce experience required
Experience putting together email calendars, email automations, and campaigns 
Experience being the single point of contact for non-sales emails
Knowledge of email marketing best practices, legal implications etc.
Ability to work cross-functionally between departments
Getting Started / Key Outcomes

In the first 30 days, you’ll have:

  • Become familiar with our product and positioning
  • Come up to speed on the performance of ongoing email campaigns
  • Become familiar with using Klaviyo’s email functionality

Within 90 days, you’ll have:

  • Created, streamlined, and defined an email calendar for the full Klaviyo organization
  • Refreshed our Welcome to Klaviyo flow
  • Set up a lead nurturing program with the Marketing Operations Manager

Before you hit your first year anniversary, you’ll have:

  • Refined a lead nurturing program for Klaviyo, using Klaviyo 
  • Doubled the conversion rate of prospects converting to customers through lead nurturing

About You
You have experience with and a strong understanding of email marketing, including industry best practices, and marketing automations. You have a test & learn mindset. You love diving into the numbers and have a proven track record of analyzing campaign performance and identifying actionable insights to increase results. You’re a great partner to sales, customer success, and marketing teams. One size never fits all in your world -- you’re always striving to get more segmented with your targeting and more precise with your messaging. You have experience with SaaS companies and speak the language of MRR and LTV. You’re motivated by growth and the phrase “scale profitably” makes you really happy.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.

An Insider's view of Klaviyo

What’s the vibe like in the office?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

What are Klaviyo Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Promote from within
Continuing Education stipend
We offer $3000 annualy for continuing education.
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