Email Marketing Associate
Email Marketing Associate
THE ROLE:
We’re looking for…
The right person who is passionate about optimizing Member communications and learning about email and other communication channels. As a key member of the Rue Gilt Groupe Marketing team, this Associate will partner with Marketing, Creative, Merchandising and Technology teams at Rue Gilt Groupe while being hands-on with our email system (Salesforce Marketing Cloud) to ensure flawless execution and production of communications to support the business.
Our team is fun, innovative, dynamic and fast-paced and the ideal candidate will be able to keep up with our exciting madness.
What you’ll accomplish:
- Ensure our communications are received by the right consumers, at the right time and with the right content
- Be part of decision making around marketing program timing, content, audiences and overall program prioritization, including testing strategies
- Develop campaign reports, derive insights and make recommendations to business partners to inform new and improved program strategies
- Work independently within the Salesforce Marketing Cloud platform to execute email and mobile app push campaigns and troubleshoot technical issues as necessary
- Propose ways to improve Communications processes to drive efficiencies
THE RIGHT FIT:
You have…
- A BA/BS in Business, Marketing or a related field with 2+ years of relevant experience
- A strong data-orientation with the ability to both ask the right analytical questions and find your own answers using Excel, Tableau and other reporting / analytic tools
- Experience presenting data-driven stories via PowerPoint and other tools to influence marketing decisions to a senior-level audience
- Worked in a collaborative, cross-functional team environment before and enjoy it all
- The ability to stay level-headed when juggling multiple tasks and competing priorities
- Become great at pivoting and switching gears in a moment’s notice
- Excitement about your own organization skills
Bonus points for…
- Email experience with Salesforce Marketing Cloud (AKA Exact Target)
- Experience with Tableau for reporting and ad hoc analysis
ABOUT US:
Rue Gilt Groupe combines world-class merchandising, technology and marketing to create the most engaging and satisfying online shopping experience available. Each day, 20+ million loyal Members turn to Rue La La for everything from women, men and children's apparel and accessories to home décor and exclusive experiences. Our approach to retail brings excitement to online shopping in a way that not only strategically supports our brand partners, but also inspires our Members daily.
This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law.