Company HQ in Boston, MA - Remote candidates welcome.

About Indico

It’s a fact –– 85% of all Enterprise data is unstructured. Critical insight in texts, csv’s, videos, audio files, pdf’s, contracts, emails, and much more are buried, unreachable by traditional analytics and BI tools, and requiring hours of human time to code, structure, classify and analyze. What’s more, because this data is unstructured, the business processes it enables simply can’t be automated. This prevents enterprises from realizing the massive time and money benefits today’s RPA, Process Mining and BPA technologies offer. Indico Data, the Unstructured Data Company, provides an innovative AI and ML powered software solution that enables organizations to automate, gain insight from, and apply their unstructured data to a wide range of automation workflows. 

Unlike anything on the market, Indico is purpose-built for unstructured data, bringing together robust data analytics, advanced artificial intelligence and ML technologies, deep learning capabilities and highly efficient process automation.

Indico frees this data, allowing it to be robotically automated and deeply analyzed, delivering broad enterprise value, driving business and digital transformation initiatives, and saving Enterprises millions of dollars annually. 

About the Position

We are looking for a strategy and execution-focused Director of Product Marketing to grow Indico’s leadership in the market. We’ve gained momentum in attracting customers from the Fortune 1000 in the Financial Services and Insurance Markets, in addition to other categories. The explosive interest in artificial intelligence combined with the rapid growth in enterprise automation makes this an ideal time to step on the gas and drive market development and company growth. 

In addition to the responsibilities outlined below, you’ll partner with the product team for product launches, sales training and demos. You’ll bring strong strategy and leadership skills and be an accomplished B2B product marketer with deep expertise in Enterprise software. Importantly, you’ll have experience marketing to a technical audience and/or a technical degree.

Responsiblities

• Product Positioning/Messaging and Go-to-Market Strategy:​ Develop and own product and competitive positioning, buyer persona development, market segmentation, product messaging and value propositions that differentiate Indico and our platform in the marketplace
• Team Leadership and Development: ​Recruit and hire world-class product marketers and build out the product marketing function. Set the product marketing strategy and deliver high-impact outputs to Indico
• Content Creation/Demand Generation:​ Create middle-of-the-funnel marketing content aligned to buyer personas (which you’ll develop), including white papers, e-books, ROI tools, collateral, website content, videos, webinar content and blogs, to facilitate lead generation efforts
• Competitive:​ Understand Indico’s buyers and competitors, and partner cross-functionally with product management and sales teams to align focus, content, strategy, vision, and direction
• Sales Enablement:​ Create and execute a full range of sales tools, including first call decks, playbooks, case studies, guides, product videos, business justification/”why Indico” documents, and demos to improve close rates and decrease time-to-sales. Be glued at the hip with our sales teams, accompanying them on sales calls, learning first hand what works and what doesn't with customers and prospects
• Analyst Relations:​ Build and maintain strong relationships with key industry analysts, aligning them positively towards Indico

Requirements

• 7+ years of professional experience in technology marketing, specifically in enterprise software solutions
• Demonstrated expertise and success in developing compelling product and solution messaging that delivers clear benefits and differentiation.
• Experience building and supporting partner channels a plus
• Familiarity with a broad set of marketing tools and platforms - CRM, MAP, ABM, etc.

Bonus

• Likes puns and bad jokes
• Interest in Machine Learning
• Experience supporting a sales organization selling to F500 accounts

Indico is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our People Operations Team. The People Operations Team at Indico requests that external recruiters/staffing agencies not to contact Indico employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with Indico.

Unsolicited Resumes

Indico will not accept unsolicited resumes from any source other than candidates themselves for either current or future positions. Submission of unsolicited resumes in advance of an agreement between the People Operations Team and the external recruiter/staffing agency does not create any implied obligation on the part of Indico.

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