At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives. 

WHOOP is hiring a Director of Product Marketing to build and lead a team of product marketers who support an expanding platform and product portfolio across healthcare, government, business, and athletics & education verticals. You are a strategic thinker who is immersed in our market and deeply invested in growing long term value for our customers. You will assess new market opportunities, ensure the success of product launches, and advocate for the voice of the customer. You’ll lead foundational projects that establish audience personas and help our organization better understand the end to end customer journey, creating positioning that will serve as our true north in mobilizing our content and market activation strategies.

This role reports to the Head of Enterprise Marketing.

Responsibilities:

• Build, lead, and develop team of high performing product marketers who improve customer value and differentiation across diverse portfolio, markets, and audiences
• Serve as a key partner to product leadership in informing and setting product strategy, leveraging input from cross-functional leaders and voice of customer data
• Identify, scope, and execute on qualitative and quantitative market research projects and share actionable insights and recommendations to improve revenue and retention
• Work with sales leadership to deliver on sales enablement needs and align on established cadence and content of training programs (i.e. sales kickoffs, QBRs)
• Develop feedback loops with customers and customer-facing teams to stay abreast of key market developments and implications for our go to market strategy
• Establish customer advisory council and user group programs
• Define portfolio and brand architecture for enterprise segment and key verticals
• Lead pricing and packaging strategy and assess needs for market research to better understand value levers and options
• Serve as member of Enterprise Marketing leadership team to shape strategy and priorities to enable growth and impact for our customers and team 
• Lead with integrity, passion, and purpose, representing WHOOP as a subject matter expert at industry events and with analysts

Qualifications:

• BS/BA degree, MBA preferred
• 10+ years product marketing, brand management, management consulting, or equivalent experience, experience in B2B tech / SaaS preferred
• Experience managing individual contributors, vendors, and cross-functional teams
• Executive level presence and comfort facilitating discussions with CXO level audiences
• Track record of setting goals, motivating teams to achieve them, and delivering results in ambiguous and fast paced environments
• Ability to adeptly prioritize and manage multiple projects, vendors, and stakeholders 
• Strong business acumen, analytical, and financial modeling skills

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.