Director, Product Marketing at Threat Stack

| Greater Boston Area
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Threat Stack enables businesses of all sizes to securely leverage the benefits of cloud computing by identifying and verifying insider threats, external attacks, and data loss in real time. Purpose built for today’s infrastructure, Threat Stack’s comprehensive intrusion detection platform combines continuous security monitoring and risk assessment to help companies gain an unparalleled level of visibility at the speed and scale of today’s business. Located right in the heart of Downtown Crossing, Boston, this position presents an unbelievable opportunity to touch and learn all aspects of marketing.

We are looking for a seasoned Director of Product Marketing who will be responsible for product messaging, sales enablement and training, as well as industry and market positioning. Execution of the role will require deep technical aptitude and the ability to translate product messaging into Go-to-Market Enablement, Training and Campaigns.

RESPONSIBILITIES:

  • Product Marketing: Drive holistic GTM for all product launches, including development of customer personas and channel strategy
  • New Vertical Identification/Development: Research, architect and launch new vertical channel strategies as needed
  • Drive the engagement with the Product Management leaders to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product roadmap, feature gaps and customer requests.
  • Collaborate with product management and marketing to develop a thorough understanding of the market and define market positioning, target buyer and value proposition within the market segment
  • Develop the strategy and execution plan to communicate our unique and differentiated value proposition of the products and services and develop the tools that support the selling process.
  • Conduct competitive analysis and ongoing market tracking activities in order to develop appropriate messaging and sales-enablement tools.
  • Collaborate with research, product, sales, analysts and users to understand cloud security challenges, develop and manage vertical-specific messaging
  • Partner with the Comms and Social teams tell a story to the press, analysts, customers and prospects that demonstrates our unique value and educate sales team on how best to position features and benefits
  • Provide leadership in the content strategy and then help drive development of collateral including white papers, presentations, infographics and videos
  • Work with the Sales Enablement team to create and deliver sales enablement material to the sales teams and partners

SKILLS:

  • 10+ years product marketing experience, and proven track record of relevant Product, Solutions or Portfolio marketing and general management encompassing strategy, product marketing, customer advocacy, and market research/analysis.
  • Experience with Pragmatic Marketing or some other established product marketing framework associated with marketing a complex mix of products and services.
  • Hands on leader that doesn’t delegate or preside instead, s/he motivates, inspires and supports the team with a winning attitude and coaching
  • Experience marketing within technology, SaaS or Cloud based is a must.
  • Preferred Experience in Cybersecurity or marketing products to security and developer audiences
  • Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments
  • Superior communications skills, particularly with writing and visual story-telling (e.g., PPT).
  • Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, internal and external.
  • BA/BS required

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • AkkaLibraries
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • ElasticsearchDatabases
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

We're conveniently located in Downtown Crossing where there are endless coffee, lunch, and after work venues options with easy access to the MBTA.

An Insider's view of Threat Stack

How does your team reward individual success?

Anyone in the company can nominate anyone else for a "#OneStack Award," which recognizes a fellow employee going above and beyond their job duties. Our CEO personally gives these out at our monthly Town Hall meetings. Additionally, when a major project milestone is reached, the team responsible gets a 1/2 day out of the office for a team activity.

Becky

Technical Writer

How do you collaborate with other teams in the company?

Collaboration is one of our core values and everyone is extremely supportive to each other. We use an internal chat client. So my first step would be to post a question to a group chat and crowdsource and answer. I can @ individuals who I think would have unique insight or feedback, or since we're all in Boston, go discuss with them in-person.

Eric

Senior Technical Support Engineer

How has your career grown since starting at the company?

Since joining in early 2016, Threat Stack has not only helped me grow as a professional but also with finding a career path. Starting as a BDR, I was encouraged to pursue my interest in sales operations and was able to seamlessly move into a new area of the business. This was heavily supported by leadership through education and clear objectives.

Colin

Business Operations Manager

How does the company support your career growth?

Career growth is facilitated through constant communication. Team members are challenged to expand their skills via technical and non-technical endeavors. We've had Engineers transition into management, become Architects, become technical leads, and grow rapidly as Software Engineers which is a testament to our commitment to the team.

Joe

Software Engineering Manager

What are Threat Stack Perks + Benefits

Threat Stack Benefits Overview

Threat Stack offers comprehensive perks and benefits, including: Unlimited PTO (really!) and health benefits day 1.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
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