Director of Product Marketing at Appcues

| Greater Boston Area
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Job Description:

At Appcues, we're creating a platform to transform how the world builds and experiences software in the digital age. Companies like Spotify, Slack, and Zoom have shown us that product-led companies are the future, and Appcues will be the platform they (and companies following their lead) use to create user experiences that grow their business.

Appcues’ acclaimed marketing team is looking for a Director of Product Marketing to hone our positioning and value proposition, then work collaboratively across the company to align the entire team around it. In 2020, your impact will be made clear through the delivery of outstanding product launches, refined messaging, sales enablement and training, and the optimization of product packaging and pricing. 

As Appcues’ first Director of Product Marketing, you’ll have the unique opportunity to establish and grow a new function from the ground up, and play a critical role in the launch of our first mobile app solution. You should be hands-on and innovative, preferably with high growth B2B SaaS experience. We are well-positioned to tackle a massive problem experienced by companies large and small, so you should be excited to forge connections with customers at SMBs all the way up through the Fortune 50.

Your responsibilities will include:

  • Understanding our customers, product, and market more deeply than anybody in the organization, then making sure that last part is only true for as long as it takes you to share what you’ve learned.
  • Working with leadership and the product team to refine messaging, pricing, and packaging of future Appcues use cases as our offering evolves from a single product line into a multi-product platform.
  • Ensuring every salesperson is prepared to pitch the value of Appcues, sell effectively against the competition, and handle objections with ease - all in the name of maximizing close rates and ASP.
  • Delivering epic product launches that hit adoption/revenue goals and inspire other product marketing teams around the world.
  • Building and continuously developing relationships across the organization. Appcues’ Director of Product Marketing will have the ability to lead, inspire, and influence cross-functionally.
  • Planning the future of product marketing at Appcues. We believe that great product marketing will be a critical advantage as we head into our next stage of growth. While you’ll initially be the only product marketer at Appcues, you’ll be expected to hire and grow a team as the company hits new milestones.

You might be a great fit if:

  • You have 7+ years in high growth B2B SaaS with deep expertise in product marketing and a track record of helping businesses stand out in crowded markets.
  • You’re passionate about product-led growth and helping software companies of all sizes become more product-led. 
  • You love understanding and connecting with people. You’re genuinely excited about immersing yourself in the world of our prospects and customers, and you understand that the quality of your internal relationships will determine your ability to lead and influence.
  • You’re curious. You make decisions based on research and data, and you ask great questions.
  • Leadership is a passion for you. You take pride in the ongoing coaching and development of your teammates and consistently look for ways to make everyone better at what they do.
  • You’re results-oriented and know how evaluate, prioritize, double down on, and cut product marketing activities to improve the results of our effort.
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Technology we use

  • Engineering
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • KafkaFrameworks
    • PhoenixFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • SnowflakeDatabases


We're located in the heart of downtown Boston - situated between the North End/Faneuil Hall and North Station.

An Insider's view of Appcues

What’s the vibe like in the office?

You walk into the Appcues office and you are immediately greeted by our office dog and distinguished citizen ZEKE! Among our many office dogs, we also have some pretty cool humans. Appcues is full of some of the brightest, most creative, and strategic minds I've ever met. I truly feel so lucky to be in the presence of all of these people everyday.


Senior Marketing Designer

What does your typical day look like?

What I love most about being a CSM here is that there isn't a typical day. Some days I'm focused on talking to customers about their experience, other days I'm focused on heads down work and collaborating with my team on big picture initiatives. Each day presents different challenges and learning opportunities, and it's the best part of the job!


Customer Success Team Lead

What is your vision for the company?

We are surrounded by software—it’s in our homes, at our offices and in our pockets—and most of it, frankly speaking, sucks. At Appcues, we’re on a mission to make every experience with software an amazing one. To do that, we’re creating tools that empower anyone, regardless of their technical ability, to improve the UX of their product.


Chief Product Officer, Co-Founder

How do you empower your team to be more creative?

I encourage my team to take ownership over pieces of the customer experience that excite them. Trusting people & letting them know that you believe in their decisions empowers them to be more creative & experimental with their solutions. We have a culture where if things don't go as expected, it's not a failure, but a chance to do better next time!


Director of Support

What are Appcues Perks + Benefits

Volunteer in local community
Eat lunch together
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Employees get free team lunch every Wednesday!
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Every employee at Appcues gets an annual Professional Development budget alongside an annual tech budget to help you be successful!
Lunch and learns
Appcues hosts lunch and learn meetings on occasion.
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