Director, Product Marketing at Kyruus

| Greater Boston Area
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Director, Product Marketing

First and foremost, Kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our CORE values: 

  • Caring – We care about our clients, their patients, and each other.
  • Ownership – We own our success and have the courage to make decisions.
  • Respect – We respect and enjoy each other's journey, experiences, and gifts.
  • Empowerment – We empower our team, our clients, their providers and patients to make the right decisions.

Here’s what that would mean for you in the Director, Product Marketing role. 


You’ll deliver crucial value to our company through excellent go-to-market planning, messaging development, and demand generation activities. You’ll oversee product positioning, messaging, and collateral development for the Kyruus ProviderMatch suite, bring valuable market insights to the company, and spearhead new product launches. You’ll lead a team of product marketers, modelling Kyruus’ core values and what it means to be an effective product marketer. 

  • Your typical day would include creating product messaging, planning for launches, engaging with cross-functional colleagues, and developing demand gen content. 
  • You’ll work with and engage with our Product Management team to plan new feature and product rollouts, inform product development priorities with market insights, and execute go-to-market plans for solutions you own. 
  • You’ll be an expert on your product(s), the problems they solve, your buyers, and the related market dynamics, influencing the product roadmap and marketing activities accordingly. 
  • You’ll continuously assess and optimize product positioning. keeping all related internal and external documents up-to-date, along with product-related content on 
  • You’ll enable sales through collateral development (e.g., brochures, slides), case study creation, and sales trainings, as well as by serving as a SME in onsite meetings with prospective customers (and, in some cases, existing customers). 
  • You’ll develop and drive integrated demand gen campaigns encompassing a range of deliverables (e.g., webinars, white papers, blog posts). 
  • You’ll oversee Request For Proposal submissions for Kyruus (RFP).
  • You’ll own the marketing content of external release communications to customers, including email content, release notes executive summaries, and related webinars. 
  • You’ll be the face of Product Marketing when leading or participating in cross-functional initiatives for the organization. 
  • You’ll regularly use HubSpot, Salesforce, and Asana. You may also use SurveyMonkey periodically. 
  • You’ll report to the Vice President, Marketing in the Product Marketing department within the Marketing division.

How You’ll Use Your Professional Skills

You’ll use your 5+ years experience in product marketing to:

  • Coordinate product marketing efforts across the organization to solidify external messaging and positioning within the market and ensure internal consistency.
  • Develop compelling demand generation campaigns and associated deliverables, in close partnership with digital marketing. 
  • Engage and collaborate with customers for demand generation campaigns and materials (webinars, testimonial videos, case studies etc.). 
  • Drive ongoing sales effectiveness by proactively developing and delivering sales tools and trainings, ensuring executive oversight where needed (e.g., policies).
  • Collaborate with marketing and product management leaders on product launch and release planning and execution. 
  • Spearhead market research with external vendors and package findings into various content pieces for external demand gen and internal education. 

You’ll use your leadership and management skills to: 

  • Spearhead cross-functional product launch teams and execute related rollouts.
  • Lead customer councils related to solutions you own and leverage this and other “voice of the customer” opportunities to influence company and product strategy. 
  • Oversee planning for the annual Kyruus Customer Forum.
  • Leverage your team to get things done, get them done well, and celebrate them when they do
  • Lead additional strategic initiatives for the company as needs arise.
  • Connect critical business goals to the goals of each of your direct reports.
  • Create an inclusive environment where your direct reports and peers feel motivated to succeed. 

How You’ll Know You’re Succeeding

  • You’ll run successful demand gen campaigns, boosting our Market Qualified Leads and helping us achieve our quarterly and annual digital/content marketing goals. 
  • You’ll publish high quality content deliverables, including webinars, white papers, and case studies, that generate substantial leads and content conversions. 
  • You’ll serve as a subject matter expert on your product(s) both internally and externally, and as a key partner to other teams at Kyruus.
  • You’ll lead well-coordinated new product launches in partnership with other teams.
  • You’ll spearhead new projects to drive pipeline growth and help Kyruus close deals.

Where You’ll Go From Here

  • Kyruuvians in the Director, Product Marketing role can move in a more linear career path to a Senior Director, Product Marketing position (overseeing larger teams/product portfolios). From there, a Kyruuvian can become Vice President, Product Marketing.
  • Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with you manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us. 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • FlaskLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • GoodDataAnalytics
    • InVisionDesign
    • SalesforceCRM


18 Tremont Street, Boston, MA 02108

An Insider's view of Kyruus

What's something quirky about your company?

We Kyruuvians add k’s and “:u”s to commonly used words, tools, APIs, pretty much anything that contributes to our own growing lingo. For example, we have an employee recognition program that’s called Ku:udos, Kamunda is Kyruus API wrapper for Camunda (a workflow engine), Downloadu:ur is a tool to deliver reports to clients, and you get the idea!


Vice President, Engineering

What's the biggest problem your team is solving?

Our platform ingests, parses and organizes data from health systems' provider and scheduling data, providing customers with a platform to make finding a doctor and booking an appointment as easy as booking a seat on a flight. Scaling our match capabilities with new sources of data, algorithms and presenting it simply are current areas of focus.



What are Kyruus Perks + Benefits

Kyruus Benefits Overview

We have free snacks/food/drinks, awesome health/dental/vision benefits, Wellness + Commuter reimbursement, performance bonus, unlimited vacation, and more.

Volunteer in local community
Resilient Coders, Cradles to Crayons, Greater Boston Food Bank, United Way, Breakthrough Greater Boston, RAINN
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
D+I Group, Women in Product Development, Book Club
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
You betcha! Healthy = Happy. 300$ a quarter to spend on things that make you a better you!
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Share in our success!
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Annual/Quarterly Launch Parties, Trivia/Game/Movie Nights, Ice Cream Socials, Scavenger Hunts just to name a few and, of course, just good ol' fashions drinks and/or food after work.
Game Room
More boardgames than you'll ever be able to play in a lifetime! Videogames too. Favorites - SmashBro's, RocketLeague, Halo 1 (pistols), MarioKart / Diddy Kong, 007, Conquers BFD, any N64 game really.
Stocked Kitchen
Of course. Seltzers (salsa?), candy, snacks, chips, all the things.
Some Meals Provided
Catered lunch on Fridays.
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks
Paid industry certifications
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