Director of Product Marketing

| Greater Boston Area
Get in on the ground floor at a top, fast-paced startup, while solving a huge challenge for product managers and developers- understanding customer experience. We're looking for a super-motivated individual to own Product Marketing at LogRocket. We have a product that customers are already raving about; you will play a key role in scaling the company and achieving success as we streamline our go-to-market motion. 
LogRocket is the first system that gives companies complete visibility into their customer experience from the user's point of view. We've already attracted an elite roster of hundreds of customers including Reddit, Twitch.tv, and Walmart. We're building out the marketing team to broaden our reach, that's where you come in. 
The Director of Product Marketing will lead our marketing efforts to build, launch, and market the LogRocket platform for the new generation of front-end performance management. This individual will be responsible for defining our markets, personas, buyers, and existing customers; creating clear differentiation and value; and producing messaging, content, collateral, and sales tools. This role will also work closely with Sales, Product Management/Engineering, and other internal Marketing functions to oversee all aspects of internal and external Product Marketing activities. If you can speak engineer AND business languages, and translate seamlessly, then this should be your next step. 

Responsibilities

  • Effectively manage release cycle and launch of LogRocket services and solutions;
  • Develop product messaging and value props;
  • Create target personas and align messaging to their primary needs;
  • Own go-to-market strategies for LogRocket solutions;
  • Help drive awareness and share of voice with defined markets;
  • Work with LogRocket Sales and Marketing teams to contribute to demand-gen programs to meet pipeline targets;
  • Share product knowledge and utility with Sales and other channels;
  • Closely collaborate with LogRocket Product Engineering/Management leadership and teams;
  • Become the expert on the market, customers and buying behavior

Qualifications

  • 6+ years of domain-specific knowledge within front-end development, application development, product ownership, and SaaS
  • Proven leadership in application development and SaaS product marketing
  • Technical aptitude and intellectual curiosity, must become LogRocket expert
  • Demonstrated success working with customers to generate quotes, referrals, testimonials, and other customer references
  • Experience working with market Analysts
  • Experience with persona marketing, content generation and marketing
  • Strong team player, results oriented, metrics driven and capable of working in a fast paced, changing environment
  • Excellent C-level communication and presentation skills - a strong leader and excellent communicator who can drive consensus and articulate program recommendations and trade-offs to senior executives
  • Ability to collect and analyze market and competitor data to influence and support product marketing strategy
  • Excellent communication skills for creating LogRocket content and collateral (including white papers, data sheets, web copy, social media copy, presentations, demo scripts, case studies, etc.)
  • Computer science or engineering background a plus
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • ElasticDatabases
    • BigTableDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail
    • MarketoLead Gen

Location

Conveniently located right next to the Downtown Crossing T-stop and minutes from South Station, and surrounded by endless lunch and post-work spots.

An Insider's view of LogRocket

What are some social events your company does?

At LogRocket, we love our events! From pumpkin carving to sunset harbor cruises- we're always looking for a good excuse to socialize with our growing team and celebrate our accomplishments.

Evan

Recruiting

What are LogRocket Perks + Benefits

LogRocket Benefits Overview

Check out our job openings at jobs.logrocket.com!

Culture
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Company sponsored family events
Acme co. sponsors family oriented events Quarterly.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Professional Development Benefits
Lunch and learns
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