Director, Product Marketing - Vulnerability Management

| Greater Boston Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Director, Product Marketing - Vulnerability Management

Company Description

Rapid7 (NASDAG: RPD) is helping organizations around the global advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity. 

The Opportunity

The vulnerability and risk management market is ready for a disruptive force to redefine how the problem is solved, how teams collaborate to secure infrastructure, and how more teams can become successful at reducing the risk of a dynamic attack surface.

If you think customer needs are the driving force of market definition, see fresh opportunities others cannot, can rally teams to solve problems in new ways, are curious and collaborative, then this may be the ideal opportunity for you!

Join Rapid7's Vulnerability and Risk Management product marketing team to lead the go-to-customer strategy for our VM portfolio of products and services. You’ll be responsible for our VM line of business and will partner with Sales, Marketing, Product, Finance, Operations, and Customer Success teams to lead ongoing initiatives that drive customer acquisition and adoption of our VM portfolio. You’ll share accountability for quarterly business results by aligning teams across the organization around a unified go-to-customer strategy - based on your ongoing strategic analysis of customer values, market dynamics, and product capabilities. 

The Role
  • Maintain a superior understanding of market and customer insights, representing the customer voice and market point-of-view in product and go-to-market strategy discussions

  • Define and drive our VM market strategy and lead a small team in support of that strategy

  • Manage the continuous improvement of our competitive position by leading teams towards a unified go-to-market vision based on insightful customer segmentation, product positioning, packaging, and messaging

  • Share accountability for quarterly business results through constant support of the sales effort, across channels and territories

  • Enable sales/channel/services/support partners to be expert consultants to customers

  • Lead the marketing team in their development of promotional campaigns that create awareness, nurture prospects, and drive qualified opportunities

  • Operate as the organizer, manager, and leader of cross-functional go-to-market projects across the customer lifecycle

  • Be an evangelist and spokesperson for Rapid7’s VM business, educating internal and external stakeholders (customers, channel partners, press, industry analysts)

  • Champion the effort to continuously advance the effectiveness of our go-to-customer strategies and systems

Qualifications and Traits
  • 5-8+ years in product marketing with experience in B2B technology

  • Expertise in interpreting business opportunities and challenges and translating into effective go-to-market strategy

  • Experience in growing, developing and mentoring teams

  • Proven ability to work cross-functionally, influencing through relationships across levels, departments, and geographies

  • Superior capacity to deliver simple explanations and tell engaging stories that clearly convey who we are, what we do, why we do it, and why it’s best

  • Proven success with managing projects

  • Available for occasional travel to industry events as needed (when travel is safe!)

  • Security experience is a plus

  • MBA or equivalent experience strongly preferred

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM


Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants, bars and public transport close by.

An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.


Senior Brand Storyteller

What are some things you learned at the company?

When we talk about being a moose and impact together, what we are saying is that we support each other on our journey forward. We actively look for ways to collaborate, strengthen our ideas and learn from each other, no matter what department you may be in at Rapid7.


Global Director of Sales Engineering

What are Rapid7 Perks + Benefits

Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring Practices that Promote Diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive unlimited hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees receive unlimited hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Some Meals Provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications
More Jobs at Rapid748 open jobs
All Jobs
Data + Analytics
Dev + Engineer
HR + Recruiting
Project Mgmt
Project Mgmt
Data + Analytics
HR + Recruiting
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Rapid7's full profileSee more Rapid7 jobs