Director, Product Marketing - Vulnerability Management

Company Description

Rapid7 (NASDAG: RPD) is helping organizations around the global advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity. 

The Opportunity

The vulnerability and risk management market is ready for a disruptive force to redefine how the problem is solved, how teams collaborate to secure infrastructure, and how more teams can become successful at reducing the risk of a dynamic attack surface.

If you think customer needs are the driving force of market definition, see fresh opportunities others cannot, can rally teams to solve problems in new ways, are curious and collaborative, then this may be the ideal opportunity for you!

Join Rapid7's Vulnerability and Risk Management product marketing team to lead the go-to-customer strategy for our VM portfolio of products and services. You’ll be responsible for our VM line of business and will partner with Sales, Marketing, Product, Finance, Operations, and Customer Success teams to lead ongoing initiatives that drive customer acquisition and adoption of our VM portfolio. You’ll share accountability for quarterly business results by aligning teams across the organization around a unified go-to-customer strategy - based on your ongoing strategic analysis of customer values, market dynamics, and product capabilities. 

The Role

• Maintain a superior understanding of market and customer insights, representing the customer voice and market point-of-view in product and go-to-market strategy discussions

• Define and drive our VM market strategy and lead a small team in support of that strategy

• Manage the continuous improvement of our competitive position by leading teams towards a unified go-to-market vision based on insightful customer segmentation, product positioning, packaging, and messaging

• Share accountability for quarterly business results through constant support of the sales effort, across channels and territories

• Enable sales/channel/services/support partners to be expert consultants to customers

• Lead the marketing team in their development of promotional campaigns that create awareness, nurture prospects, and drive qualified opportunities

• Operate as the organizer, manager, and leader of cross-functional go-to-market projects across the customer lifecycle

• Be an evangelist and spokesperson for Rapid7’s VM business, educating internal and external stakeholders (customers, channel partners, press, industry analysts)

• Champion the effort to continuously advance the effectiveness of our go-to-customer strategies and systems

Qualifications and Traits

• 5-8+ years in product marketing with experience in B2B technology

• Expertise in interpreting business opportunities and challenges and translating into effective go-to-market strategy

• Experience in growing, developing and mentoring teams

• Proven ability to work cross-functionally, influencing through relationships across levels, departments, and geographies

• Superior capacity to deliver simple explanations and tell engaging stories that clearly convey who we are, what we do, why we do it, and why it’s best

• Proven success with managing projects

• Available for occasional travel to industry events as needed (when travel is safe!)

• Security experience is a plus

• MBA or equivalent experience strongly preferred