About Flock

Flock is an enterprise messaging and collaboration app. At Flock we believe that synchronous messaging tools, supported with internal and external applications, have the power to smash organisational hierarchies, breakdown silos in the workplace, help companies better capture innovative ideas, support individuals in making faster decisions, and also bring more personable communication style into the workplace.

With 30,000 businesses already using the platform we know that we are onto something big, and are now gearing up for a period of rapid growth

Flock is founded by Bhavin Turakhia. Serial entrepreneur and billionaire, Bhavin Turakhia is driven by a passion for problem-solving and maximizing efficiency through technology driven innovations. In the last 22 years, he has built 5 successful businesses, all driven by his belief that “it is our moral obligation to make an impact that is proportionate to our potential”. At 17, he co-founded Resellerclub, Logicboxes and BigRock, which he exited in a $160mn transaction in 2014. He is presently heading Flock - a suite of productivity apps, Zeta - a digital payments platform, and Radix - a leading registry for top-level extensions.

Role Overview

The marketing team is seeking a performance marketing leader that has a passion for “moving the needle” by implementing campaigns that add concrete value to our revenue generation efforts. This role will be primarily responsible for creating end-to-end offline and online programs to drive new team creations into the top of our funnel. This role has both a large influence on our company’s revenue creation and ample room for career development. This role will require a tremendous amount of independence and ability to make strategic decisions. It is a fast-paced and data-intensive position within the marketing team.

What is the job like?

• Employ the 70/20/10 rule to campaign management: invest 70% in established programs, 20% to new programs that are starting to gain traction, and 10% to new ideas that are completely untested
• Own end-to-end management of global program execution, including: campaign setup, A/B testing, conversion flows, and campaign optimization to maximize team creations for all performance channels (ppc, influencer, affiliate, OOHA, & referral)
• Work with our creative and content teams to develop best practices for our performance channels
• Define growth and performance benchmarks and establish analytics and reporting for these KPIs
• Ongoing sourcing, hiring and management of key performance marketing hires
• Partner with lifecycle marketing to improve campaign performance by segmenting messaging to align with the various touch points along the customer’s journey

Who are we looking for?

• Analytical – love to geek out over pivot tables and diving into spreadsheets of data to understand what drives performance
• Creative – you know marketing programs are equal parts data analytics and good creative design. Can tap into both their right and left brain to come up with creative solutions.
• Organized and Detail-Oriented – Obsessively makes to-do lists and can’t stand to let things fall through the cracks.
• Experienced – This isn't your first time to the rodeo. You have a few years of experience developing and managing complex B2C marketing campaigns. This team is expected to grow substantially over the next 2 years.

Who can apply for this role?

• 8+ years experience in either B2C (transactional: ecomm, gaming, etc), or high-volume/high velocity B2B and a portfolio of running successful performance marketing campaigns
• An ability to prioritize what’s most important, including proactively taking on new challenges that might not have been in the original plan
• Proficient to advanced knowledge of Microsoft Excel (pivot tables,VLOOKUP, & IF functions) & SQL
• You know your way around: Ads Manager, AdWords, WordPress, Google Analytics, & Hubspot
• A disdain for the status quo; able to think and act outside the confines of the job description, desire to contribute value in other areas of growth