Director, Payer Marketing at Kyruus

| Greater Boston Area | Remote
Sorry, this job was removed at 6:09 a.m. (EST) on Saturday, January 30, 2021
Find out who's hiring in Boston.
See all Marketing jobs in Boston
First and foremost, Kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our CORE values: 
Caring – We care about doing the right thing, in the right way, every time. 
Ownership – We own both our successes and our mistakes, taking responsibility and always learning how to be better.
Respect – We respect and celebrate the individual traits that enable each of us, our customers, our providers, and our patients, to be the best that we can be. 
Empowerment – We embrace a culture that supports everyone’s ability to contribute and lead.
Here is what it would mean for you in the Director, Payer Marketing role.


  • You’ll deliver crucial value to our company by spearheading the go-to-market strategy and execution for our product offerings that bridge health systems and health plans. You’ll develop the positioning, messaging, collateral, and web content for these offerings and play a leadership role in defining target market and driving demand. You’ll partner closely with the broader Kyruus marketing team, HealthSparq marketing team, and s colleagues throughout other functions, to influence our commercial strategy with deep industry knowledge and robust market analysis.


  • Your typical day would include creating tailored messaging and marketing materials focused on our solutions that bridge payer and health system access channels and data management; partnering with cross-functional colleagues on marketing initiatives; and developing content to drive demand for our offerings.
  • You’ll collaborate with our Product Management team to analyze the needs of organizations in this segment, inform product development priorities, and develop internal and external marketing materials.
  • You’ll be an expert on your segments and relevant buyers personas at health systems and health plans – including the problems we can help solve, buyer drivers, market dynamics, and the competitive landscape – and you’ll utilize this to enable sales and serve as a cross-functional subject matter expert (SME).
  • You’ll develop demand generation strategies and key content pieces (e.g, white papers) for target buyers in partnership with the demand generation team.
  • You’ll own payer-health system messaging on and continuously optimize it.
  • You’ll support sales through collateral development (e.g., brochures, slides), case study creation, and sales training, as well as by serving as a SME in meetings with prospective customers (and, in some cases, existing customers). 
  • You’ll serve as a SME for Request For Proposal submissions for Kyruus.
  • You’ll regularly use HubSpot, Salesforce, and Asana. 
  • You’ll report to the Senior Vice President, Marketing in the Marketing division.

Respect: How You'll Use Your Professional Skills

  • You’ll use your 10+ years experience in marketing to:
  • Spearhead the full spectrum of marketing efforts for our payer-health system solutions, coordinating closely with counterparts in sales and product management and with a high degree of autonomy serving as a go-to person on the segment for the broader organization; and maintaining ownership of messaging and positioning.
  • Develop compelling demand generation campaigns and deliverables, in partnership with the demand generation team.
  • Refine our go-to-market strategy, positioning, and messaging on an ongoing basis with robust market analysis and customer/prospect feedback.
  • Engage customers in webinars, case studies, and other marketing initiatives.
  • Drive ongoing sales effectiveness by proactively developing and delivering sales tools and trainings.
  • You’ll use your leadership and management skills to: 
  • Partner closely with sales and marketing leadership on go-to-market strategy, segmentation, and campaigns.
  • Understand customer needs and convey them to product management in roadmap planning processes. 
  • Establish, track, and report on marketing metrics for your segments.
  • Contribute to planning for Kyruus’ ATLAS conference and annual customer forum, specifically as it relates to payer-focused programming.
  • Create an inclusive environment where your colleagues feel motivated to succeed.

Empowerment: How You'll Know You're Succeeding

  • You’ll play a leadership role in defining and continuously refining our value proposition, product offerings, and strategic priorities for your segments. 
  • You’ll drive pipeline growth and help Kyruus close deals for solutions that bridge payer and health system access channels and provider data management. 
  • You’ll serve as a subject matter expert on your segments and solutions, both internally and externally, and as a key partner to other teams at Kyruus.
  • You’ll run successful demand gen campaigns, boosting our Marketing-Qualified Leads and helping us achieve our quarterly and annual goals. 
  • You’ll deliver clear, compelling, and differentiated marketing collateral, website content, and sales enablement materials tailored to the payer segment.
  • You’ll produce high quality content deliverables, such as webinars, white papers, and case studies, that generate substantial leads and content conversions.

Where You'll Go From Here

  • Kyruuvians in the Director, Payer Marketing role can move in a more linear career path to a Senior Director, Payer Marketing position. From there, a Kyruuvian can become Vice President, Payer Marketing or move into a different role in marketing.
  • Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us.

Equal Opportunity Employer
Kyruus is dedicated to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information. We will not discriminate, in any employment decision, against any individual or group on the basis of race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information, or veterans/national guard/military reserve status. This shall be done in compliance with all applicable federal, state, and local laws in every location in which Kyruus has facilities. 

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • FlaskLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • GoodDataAnalytics
    • InVisionDesign
    • SalesforceCRM


18 Tremont Street, Boston, MA 02108

An Insider's view of Kyruus

What's something quirky about your company?

We Kyruuvians add k’s and “:u”s to commonly used words, tools, APIs, pretty much anything that contributes to our own growing lingo. For example, we have an employee recognition program that’s called Ku:udos, Kamunda is Kyruus API wrapper for Camunda (a workflow engine), Downloadu:ur is a tool to deliver reports to clients, and you get the idea!


Vice President, Engineering

What's the biggest problem your team is solving?

Our platform ingests, parses and organizes data from health systems' provider and scheduling data, providing customers with a platform to make finding a doctor and booking an appointment as easy as booking a seat on a flight. Scaling our match capabilities with new sources of data, algorithms and presenting it simply are current areas of focus.



What are Kyruus Perks + Benefits

Kyruus Benefits Overview

We have free snacks/food/drinks, awesome health/dental/vision benefits, Wellness + Commuter reimbursement, performance bonus, unlimited vacation, and more.

Volunteer in local community
Resilient Coders, Cradles to Crayons, Greater Boston Food Bank, United Way, Breakthrough Greater Boston, RAINN
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
D+I Group, Women in Product Development, Book Club
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
You betcha! Healthy = Happy. 300$ a quarter to spend on things that make you a better you!
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Share in our success!
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Annual/Quarterly Launch Parties, Trivia/Game/Movie Nights, Ice Cream Socials, Scavenger Hunts just to name a few and, of course, just good ol' fashions drinks and/or food after work.
Game Room
More boardgames than you'll ever be able to play in a lifetime! Videogames too. Favorites - SmashBro's, RocketLeague, Halo 1 (pistols), MarioKart / Diddy Kong, 007, Conquers BFD, any N64 game really.
Stocked Kitchen
Of course. Seltzers (salsa?), candy, snacks, chips, all the things.
Some Meals Provided
Catered lunch on Fridays.
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks
Paid industry certifications
More Jobs at Kyruus20 open jobs
All Jobs
Data + Analytics
Dev + Engineer
HR + Recruiting
Project Mgmt
Project Mgmt
HR + Recruiting
Data + Analytics
Data + Analytics