Director, Payer Marketing

| Greater Boston Area
First and foremost, Kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our CORE values: 
Caring – We care about doing the right thing, in the right way, every time. 
Ownership – We own both our successes and our mistakes, taking responsibility and always learning how to be better.
Respect – We respect and celebrate the individual traits that enable each of us, our customers, our providers, and our patients, to be the best that we can be. 
Empowerment – We embrace a culture that supports everyone’s ability to contribute and lead.
Here is what it would mean for you in the Director, Payer Marketing role.


  • You’ll deliver crucial value to our company by spearheading the go-to-market strategy development, planning, and execution for the emerging payer market segment. You’ll own all of the positioning, messaging, collateral development, and demand generation activities for the Kyruus ProviderMatch suite in the segment. You’ll work closely with the broader Kyruus marketing team, as well as colleagues throughout other functions, and play a pivotal role in growing our footprint in the payer segment.


  • Your typical day would include creating segment-specific messaging and marketing materials; partnering with cross-functional colleagues on payer-focused initiatives; and developing demand generation content for the payer audience.
  • You’ll collaborate with our Product Management team to analyze the needs of the payer segment, inform product development priorities, and develop segment-specific internal and external marketing materials.
  • You’ll be an expert on your the payer segment and its buyer personas – including the problems we can help solve, buyer drivers, market dynamics, and the competitive landscape – and you’ll utilize this to enable sales and serve as a cross-functional subject matter expert (SME).
  • You’ll develop the demand generation strategy and key content pieces (e.g, white papers) for the payer segment in partnership with the demand generation team.
  • You’ll own the payer messaging on and continuously optimize it.
  • You’ll support sales through collateral development (e.g., brochures, slides), case study creation, and sales training, as well as by serving as a SME in onsite meetings with prospective customers (and, in some cases, existing customers). 
  • You’ll serve as a SME for Request For Proposal submissions for Kyruus.
  • You’ll regularly use HubSpot, Salesforce, and Asana. You’ll report to the Senior Vice President, Marketing in the Marketing division.

Respect: How You'll Use Your Professional Skills

  • You’ll use your 10+ years experience in marketing to:
  • Spearhead payer marketing efforts across the organization to solidify external messaging and positioning for the segment and ensure internal consistency.
  • Develop compelling demand generation campaigns and deliverables, in partnership with the demand generation team.
  • Engage customers in webinars, case studies, and other marketing initiatives.
  • Drive ongoing sales effectiveness in the payer segment by proactively developing and delivering sales tools and trainings.
  • Keep a close pulse on the payer market and payer segment of the Kyruus customer base and utilize your insights to inform roadmap and strategy development.
  • You’ll use your leadership and management skills to: 
  • Partner closely with the VP of Sales for the Payer segment, broader sales leadership, and marketing leadership on go-to-market strategy, segmentation, and campaigns.
  • Bring the payer view to planning processes with the product management and product marketing teams around the product roadmap and new product rollouts.
  • Establish, track, and report on marketing metrics for the payer segment.
  • Contribute to planning for Kyruus’ ATLAS conference and annual customer forum, specifically as it relates to payer-focused programming.
  • Create an inclusive environment where your colleagues feel motivated to succeed.

Empowerment: How You'll Know You're Succeeding

  • You’ll drive pipeline growth and help Kyruus close deals in the payer segment, ultimately playing an essential role in substantially growing Kyruus’ payer business.
  • You’ll serve as a subject matter expert on the payer segment both internally and externally, and as a key partner to other teams at Kyruus.
  • You’ll run successful demand gen campaigns, boosting our Marketing-Qualified Leads and helping us achieve our quarterly and annual goals. You’ll deliver clear, compelling, and differentiated marketing collateral, website content, and sales enablement materials tailored to the payer segment.
  • You’ll produce high quality content deliverables, such as webinars, white papers, and case studies, that generate substantial leads and content conversions.

Where You'll Go From Here

  • Kyruuvians in the Director, Payer Marketing role can move in a more linear career path to a Senior Director, Payer Marketing position. From there, a Kyruuvian can become Vice President, Payer Marketing or move into a different role in marketing.
  • Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us.

Equal Opportunity Employer
Kyruus is dedicated to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information. We will not discriminate, in any employment decision, against any individual or group on the basis of race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information, or veterans/national guard/military reserve status. This shall be done in compliance with all applicable federal, state, and local laws in every location in which Kyruus has facilities. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • FlaskLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • GoodDataAnalytics
    • InVisionDesign
    • SalesforceCRM


51 Melcher Street, Boston, MA 02210

An Insider's view of Kyruus

What's something quirky about your company?

We Kyruuvians add k’s and “:u”s to commonly used words, tools, APIs, pretty much anything that contributes to our own growing lingo. For example, we have an employee recognition program that’s called Ku:udos, Kamunda is Kyruus API wrapper for Camunda (a workflow engine), Downloadu:ur is a tool to deliver reports to clients, and you get the idea!


Vice President, Engineering

What's the biggest problem your team is solving?

Our platform ingests, parses and organizes data from health systems' provider and scheduling data, providing customers with a platform to make finding a doctor and booking an appointment as easy as booking a seat on a flight. Scaling our match capabilities with new sources of data, algorithms and presenting it simply are current areas of focus.



What are Kyruus Perks + Benefits

Kyruus Benefits Overview

We have free snacks/food/drinks, awesome health/dental/vision benefits, Wellness + Commuter reimbursement, performance bonus, unlimited vacation, and more.

Volunteer in local community
Resilient Coders, Cradles to Crayons, Greater Boston Food Bank, United Way, Breakthrough Greater Boston, RAINN
Friends outside of work
Intracompany committees
D+I Group, Women in Product Development, Book Club
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
You betcha! Healthy = Happy. 300$ a quarter to spend on things that make you a better you!
Retirement & Stock Options Benefits
Company Equity
Share in our success!
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Eligible employees get 20 days of paid sabbatical after their first 6 years of working at the company.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Annual/Quarterly Launch Parties, Trivia/Game/Movie Nights, Ice Cream Socials, Scavenger Hunts just to name a few and, of course, just good ol' fashions drinks and/or food after work.
Game Room
More boardgames than you'll ever be able to play in a lifetime! Videogames too. Favorites - SmashBro's, RocketLeague, Halo 1 (pistols), MarioKart / Diddy Kong, 007, Conquers BFD, any N64 game really.
Stocked Kitchen
Of course. Seltzers (salsa?), candy, snacks, chips, all the things.
Some Meals Provided
Catered lunch on Fridays.
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Career mentoring, Leadership mentoring.

Additional Perks + Benefits

We have all the standard tech company perks (perhaps minus some of the "google-level" stuff like volleyball courts/sleeping pods/trips to the real Hogwarts/personal helicopters, tame+alive helper dinosaurs/etc) but what sets us apart is our people. We care about our mission - making healthcare better - and it comes through in our culture. Not only are Kyruuvians the smartest folk on the block (you wont hear us say that btw) we are also some of the most kind, caring, and helpful humans one could hope to meet.

Working here, and being part of this team is truly awesome.

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