Join Netcracker Technology, a wholly owned subsidiary of NEC Corporation, to work for a forward-looking software company, offering mission-critical solutions to service providers around the globe. Our comprehensive portfolio of software solutions and professional services enables large-scale digital transformations, unlocking the opportunities of the cloud, virtualization and the changing mobile ecosystem. With an unbroken service delivery track record of more than 20 years, our unique combination of technology, people and expertise helps companies transform their networks and enable better experiences for their customers.

Position Summary:

The Sr. Marketing Director, Corporate Communications, will increase Netcracker awareness and positive brand perception with our customers and market segments through an optimal mix of traditional media (trade & business), digital channels/social media, and partnerships/ecosystem relationships. They will also contribute to the shaping of key messaging and positioning of the company and its offering.

Responsibilities:

• Contribute to the shaping of key messages and positioning of the company while leveraging all traditional and digital media channels
• Own and maximize the digital channels (social media, LinkedIn etc.) to drive company, brand and technology thought leadership and visibility
• Provide strong leadership in people management to a team, remote and local, of approximately 5-10 employees
• Own and maximize traditional media channels working closely with PR agencies and business media to increase brand awareness and visibility
• Develop an agreed upon measurement tool for assessing traditional and social media awareness (ex: share of voice)
• Develop a Netcracker customer advocate program which leverages Netcracker customers to promote the value of the Netcracker solutions
• Provide leadership and expert guidance into the overall corporate messaging and positioning of the company
• Lead/drive external communications back into the internal organization with a focus on increasing awareness and productivity of the company
• Lead communications activities with NEC (parent company) and develop a strategy with NEC that maximizes both NEC and Netcracker objectives
• Lead communications strategy and execution with other partners/ecosystem members
• Establish effective and repeatable processes with milestones and execute on programs across the full spectrum of corporate communications with the objective to maximize Netcracker exposure

Experience & Requirements:

• Position will be located in Waltham MA full time - only local applicants being considered
• 15+ years in marketing with the majority being in a PR and/or corporate communications role
• 3+ years leading social media and/or influencing marketing with demonstrated results
• Strong proven ability to manage a team both locally and remote
• Experience engaging with customer corporate communications and developing customer advocacy programs
• Exceptional writing skills with a passion for writing and ability to identify and develop writers
• Experience in B2B technology marketing, high tech and/or telecommunications a plus
• Experience in developing and leading internal communications programs
• Ability to work in a matrixed organization
• PR agency background a plus

Education:

• Bachelor’s degree
• Master’s degree preferred