Director of Marketing (Cambridge, MA or Charlotte, NC)

| Cambridge
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Soofa is the neighborhood news feed that connects a community with screens everyone can see and anyone can use. We’re a woman-founded MIT startup with a mission to make cities smart, social, and sustainable.

We are seeking a Director of Marketing to lead the development, implementation, and optimization of big-picture marketing initiatives to support Soofa’s hypergrowth.  This is a senior role reporting to the VP of Sales and requires a strong track record of measurable growth.

Local candidates from Boston, MA and Charlotte, NC or remote candidates welcome. Candidates from historically underrepresented communities are especially encouraged to apply.

Soofa is for people with a shared stake in a special place. Join the movement!

 

Responsibilities

  • Oversee and execute across all marketing functions, including but not limited to lead generation, product marketing, content, creative, UX, and brand.
  • Manage a team of marketing managers and specialists, each responsible for their own respective marketing function.
  • Own and maintain Marketing budget and targets, regularly reporting performance results to senior leadership
  • Utilize your strategy, business, and marketing knowhow to advance both top-of-funnel and downstream marketing initiatives to increase demand for Soofa with MQLs and SQLs
  • Build and manage paid and organic lead generation campaigns with advertising partners 
  • Work as a cross-functional liaison between internal Product, Sales, and Customer Success teams and external stakeholders to advise on product improvements
  • Shape brand messaging and content, supporting Soofa’s introduction to new audiences
  • Oversee the creation of marketing and sales enablement materials to help our customers and our Sales team

 

Qualifications

  • 5-7+ years’ marketing/analytics/revenue growth experience, especially at a startup or high-growth organization
  • 4+ years’ business analytics, operations, and process management experience 
  • 2+ years’ experience leading a team
  • Excellent writing skills and hands-on, proactive approach to producing content ideas, emails, ads, one-pagers and case studies
  • Marketing tech expert (Adwords, Hubspot, and more)

 

Candidate Characteristics

  • Data-driven:  Your resume, and your life, are chock-full of metrics
  • Customer-driven:  Customers are the first thing you think of when you wake up
  • Relationship builder:  Both colleagues and clients are excited to hear from you
  • Love of working cross-departmentally with many stakeholders
  • Exceptional planning abilities and attention to detail and process
  • Crystal-clear communicator
  • A “launch, then iterate” approach to life; you love to try new things

 

Bonus Points For

  • Experience in OOH/DOOH

 

Perks of Working with Soofa

  • Best of both worlds:  Soofa’s Cambridge HQ is open, safe, and compliant for anyone who wants to use it; or, work from home
  • Generous healthcare, dental, and parental leave packages
  • Free short- and long-term disability and life insurance
  • Unlimited PTO
  • Dog-friendly office
  • Virtual team events
  • Team activities like ski trips, camping, Whiskey Wednesdays, etc. 
  • Company culture focused on talent development and caring personally 

 

Soofa is an Equal Opportunity Employer that does not discriminate on the basis of race, creed, color, religion, national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity, pregnancy or pregnancy-related condition, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws. Soofa is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • jQuery UILibraries
    • KeenLibraries
    • EmberfireLibraries
    • Ember.jsFrameworks
    • FirebaseDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • HubSpotCRM
    • MailChimpEmail
    • HubspotEmail
    • HubspotLead Gen

Location

Located in trendy East Cambridge, Soofa is steps away from both Kendall Square and the Green Line.

An Insider's view of Soofa

How does your team reward individual success?

From gong rings to weekly shout outs, a Soofarian’s achievements are never kept quiet. Soofarians set quarterly goals and get support from the rest of their team to reach them. At Soofa, there is nothing better than having your hard work acknowledged by your fellow peers. Our company works hard, plays hard and we love a good reason to celebrate!

Kayla Zaylor

Operations Manager

What does your typical day look like?

I love that a lot of my work involves meeting with local government partners, attending neighborhood association or city council meetings, and going to conferences, or going out to new neighborhoods to find the best locations for our signs or oversee the installation of a new Sign and answer any questions curious passerbys might have.

Lyra Schweizer

Director of City Growth

How has your career grown since starting at the company?

I was hired as an engineering intern, then into a full-time product manager role. Working with so many aspects of our org has helped me learn how to speak the language of every employee and department. I can speak up for resources I need to hit company goals, and I have ownership over our metrics—which enables and encourages me to get things done.

Charlotte Warne

Product Manager

How do you empower your team to be more creative?

We hold monthly "content-making parties" where we all gather over video (it used to be in person, with cheese, but alas) and create content for our Soofa neighborhoods using Canva, our favorite creative tool. It's a great way to de-stress and clear the cobwebs!

Molly

Chief of Staff

What are Soofa Perks + Benefits

Soofa Benefits Overview

Great healthcare through BlueCross/BlueShield (HMO and PPO plans available). Affordable dental insurance. Generous parental leave packages for both primary and secondary caregivers. Free short- and long-term disability and life insurance. Equity for most full-time Soofarians. Unlimited PTO. Dog-friendly office. Team lunches every Friday. Team activities like ski trips, camping, Whiskey Wednesdays, etc. at least once a month.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Soofa's leadership team is over 50% women.
Unconscious bias training
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Health Insurance Benefits
Life Insurance
Team workouts
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Soofa also provides 2 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
We welcome dogs into the office daily.
Recreational Clubs
Book club, hiking pals, and more!
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
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