Director of Marketing Analytics at Workhuman

| Greater Boston Area
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The Opportunity:

We are looking for a highly motivated Director of Marketing Analytics to join our team. The ideal candidate will have a proven track record of implementing and managing a Marketing and Business Analytics Infrastructure in a digital technology environment.  You will bring the ability and passion to support the marketing team by providing a regular cadence of reports to give actionable insights, analysis, and recommendations that improve marketing and conversion effectiveness.  This role will collaborate across marketing, sales, customer success, and technology teams to optimize our marketing impact and investment. As a proactive and collaborative partner, this position will clearly display and articulate actionable insights to influence data-driven marketing decisions.  

Key Responsibilities Include:

  • Identify and develop a best in class measurement and KPI framework to drive the strategic support of multiple functional marketing teams; Deliver actionable insights to optimize program performance.
  • Use data to drive a forward-thinking analytics center-of-excellence within Marketing with the vision to see the future of our business and how to propel us forward
  • Ensure that all processes for receiving, processing, and evaluating data are efficient, replicable, and documented.
  • Help select/manage configuration of measurement applications. Act as liaison to the company’s analytics service providers.
  • Support digital-focused marketing teams in demand generation, customer, and account-based marketing – develop regular reports for performance tracking and conduct analysis around customer journey mapping and segmentation.
  • Proactively consult with the marketing managers and other internal stakeholders to ensure campaign KPI’s are established, align with program objectives, and are being appropriately measured.
  • Proactively bring solutions and recommendations to key stakeholders based on your analysis.
  • Focus on overall brand building with a laser-focus on digital marketing

Basic Qualifications:

  • 7+ years of experience in Marketing Analytics, scaling for high growth at a B2B SaaS/software company.
  • Proficiency in Excel, Salesforce.com, Marketo, BrightFunnel, Bizible (or another marketing attribution system), and relational database technology
  • Track record of processing large volumes of data, finding patterns, drawing conclusions, and making recommendations for action
  • Knowledge of database marketing practice, including design, A/B testing, execution, and measurement
  • Passion for using data to proactively inform marketing program owners on areas of opportunity
  • Able to communicate at all levels of an organization, including the executive level
  • Mobile, social, and digital marketing analytics experience required
  • Specific experience with digital media measurement, social listening, testing, etc.
  • Bachelor’s degree Preferred; MBA a plus
  • SQL experience a plus
  • Strong understanding of marketing processes including campaign execution and conversion measurement

Desired Qualifications & Desires:

  • Exceptional attention to detail, ability to prioritize and multi-task while driving results.
  • Ability to work in a fast-paced environment.
  • A confident and proactive self-starter with a passion for learning, problem solving, and making data-driven decisions.
  • You stay abreast of new marketing analytics capabilities and technologies (data management, analytics, attribution and optimization), industry best practices, and advancements in marketing measurement and analytics to ensure the team is always delivering advanced, innovative solutions focused on performance improvement.
  • Positive attitude and energy
  • Excellent communication skills- both written and oral
  • A team player who can collaborate with a variety of personality types

Who We Are:

At Workhuman, we love what we do because we’re shaping the future of work through our people and technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity. 

Here you can be yourself, learn, and grow with some of the best people you’ll ever meet. Be inspired to do your best work, celebrate life’s most meaningful moments, and truly experience the benefits of an award-winning workplace. 

  • In June 2020, Workhuman achieved Unicorn status as a Billion-dollar technology company  
  • Workhuman® is used by millions of employees across 160 countries.
  • Our core values are; Respect, Determination, Innovation and Imagination.
  • We are #2 Great Place to Work in Ireland for the 2018 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe.
  • Check out our state-of-the-art offices in Framingham, MA and Dublin, Ireland. 

Perks & Benefits for our Happy Healthy Humans:

  • Comprehensive Health Plans  
  • Fully paid parental leave (12-week maternity/4-week paternity) effective day 1 
  • Peer-to-peer recognition program  
  • 401(k) 
  • Tuition Reimbursement  
  • Commuter bus from downtown Boston 
  • On-site fitness center 
  • Wellness rewards and reimbursements 
  • Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…)  
  • Regular celebrations for employees, families and special guests
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Location

We're located on Crossing Boulevard, right off of Rt. 9 in Framingham. Our office is easily accessible from Rt. 9, Rt. 495, and Rt. 90.

An Insider's view of Workhuman

What’s the vibe like in the office?

Since day one, Workhuman has never felt like “going to work.” It’s a place where you can genuinely be yourself, and there is no shortage of helping hands or energy in the office. The creativity and collaboration found within these walls is unparalleled. There is no idea too big or too small to bring to the table- no matter who is sitting at it.

Alyssa

Ecommerce Specialist, Merchandise

How do you collaborate with other teams in the company?

Collaboration is a core part of our team’s daily life; we work closely with everyone from Product Management and Engineering to Customer Success and Sales. With the teams split between Framingham and Dublin, we’re regularly using new tools with different teams to improve our ability to brainstorm and communicate user flows.

Adam

Director, Product Strategy

How has your career grown since starting at the company?

I started my business development role here with just 6 months of software sales experience. My manager knew my aspirations of becoming a Sales Exec. and helped me achieve this goal in less than 2 years. At Workhuman, not only are you given the technology to be successful, but you have amazing resources around you to grow professionally.

Bobby

Corporate Sales Executive

What's the biggest problem your team is solving?

Workhuman is not only in the business of changing the future of work for other companies, we are already thriving in that state ourselves. It’s so exciting to join a group of brilliantly passionate employees who are genuine, kind, and grateful to each other and working together on our mission to bring others into this human movement.

Erica

People Analytics Consultant

What are Workhuman Perks + Benefits

Workhuman Benefits Overview

There are a lot of benefits to working human, but let’s start with the most meaningful. We value the whole human – not just what you bring to the office every day, but everything about you and who you are. Here, people are empowered to be themselves and do the best work of their lives.

Culture
Volunteer in local community
Employees are encouraged to plan and participate in philanthropic activities through the Workhuman Gives program.
Partners with Nonprofits
Previous partnerships have included Catie's Closet, Girls Inc., Tech Gives Back, and the Department of Child and Family Services.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Our ERGs are something we are very proud of! We have 5 ERGs running including: Parents at Workhuman, The Women's Network, SPARKLE (LGBTQIA+), Sustainability, and Diversity, Equity & Inclusion.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Short term and long term disability benefits are available
Dental Benefits
Vision Benefits
Health Insurance Benefits
Health insurance is provided by Blue Cross Blue Shield of MA and includes prescription drug coverage. Workhuman also provides deductible reimbursements via our health reimbursement arrangement.
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Eligibility rules apply.
Performance Bonus
Quarterly performance bonuses as well as ongoing employee recognition bonuses are available.
Child Care & Parental Leave Benefits
Child Care Benefits
Dependant Day Care FSA Available
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Workhuman also provides 4 weeks of leave for the secondary caretaker, or for adoption/foster.
Flexible Work Schedule
Workhuman encourages employees to find the work-life blend that meets their needs.
Family Medical Leave
Company sponsored family events
Workhuman hosts seasonal events where employees can invite their family members and children to attend.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Our game room includes Foosball, Shuffle Board, Video Games.
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
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